The Charm Of Custom Culture Comes From The Depths Of History.

On the 27~31 day of August, with the theme of "the charm of Italy fashion custom", a 5 day Italy clothing custom culture exhibition will be staged at the Ago Store, a fashion dream factory in Central Europe. Many local textile and garment enterprises in Keqiao have rushed to the scene to study and enhance their awareness of the development of customized culture and fashion.

"Why can Italy be there?

Such a high position is closely related to its history, culture and spirit of inheritance.

Family businesses can be deeply cultivated for hundreds of years, and with the passing of history, the charm of cultural precipitation becomes more evident.

At the opening ceremony, Huang Yanting, chairman of China and Europe fashion dream factory, introduced the development process of custom culture in Keqiao personally for the visiting enterprises in Italy.

He pointed out that Italy, as the most famous fashion country in the world, has experienced four stages of development, namely, the emergence and development of Italy fashion and high-end clothing, the emergence of famous brands, and the high-end fashion customization.

It is understood that the world's top five menswear Custom Brands, Italy occupies four of them, won the presidents, royals, prime ministers, prime ministers, super rich, movie stars of all ages.

On display, Brioni, Bly Noni, Cesare Attolini, Kiton and Zegna (Zegna) are four brands.

After visiting the display of custom culture in Italy, many representatives from Keqiao also have new thoughts on Chinese traditional culture.

"Italy's fashion is the crystallization of historical heritage and craftsman spirit. Chinese culture has a long history. If Keqiao's textile enterprises can integrate into the history and culture in the process of pformation and upgrading and improving the industrial chain, more Chinese characteristics will emerge.

Brand. "

The president of the Vietnam chamber of Commerce, Ren Heng Tian said.

Nowadays, the textile industry is being driven by culture

Industrial pformation, since the opening of the China Europe fashion dream factory since May this year, the first batch of 10 enterprises intending to enter Keqiao has held a number of brand launches in Keqiao to bring in new fashion kinetic energy for the textile industry.

According to Huang Yanting, there are now more than 10 Italy brands throwing olive branches, intent on entering.

General manager Zhang Yongping said that China and Europe

DreamWorks is committed to creating a new business mode of fashion show, coffee bar, studio, 3D printing, cultural exchange center and art exhibition.

This customized cultural exhibition aims to promote Keqiao enterprises to further understand the connotation of Italy's customized culture, and guide them from the perspective of values and ideas.

Respecting the history and culture and stepping out of the characteristics of Keqiao, we hope to build a custom tailored city belonging to Keqiao in the future.