The Head Office Of China Textile Outdoor Sports League Was Established In Gobi October.

On the morning of August 31st, the China Textile outdoor sports association was established and the 2018 China Textile elite Gobi challenge challenge conference was successfully held. The alliance is sponsored and guided by China Textile Information Center. In the future, it will build communication channels and cooperation platforms in the field of Chinese textile outdoor sports, and create an outdoor sports elite "sports +" business interaction and cooperation mode, so as to promote cross-border integration of multiple industries and win-win cooperation between the upstream and downstream industries.

According to the "water, land and air" outdoor sports development plan released by the State Sports General Administration by the end of 2016, by 2020, the total scale of China's outdoor sports market should reach 900 billion yuan.

In the face of such a huge and tempting cake, can China's textile outdoor products industry enjoy continuous dividends and go all the way? This is not the case.

According to China's outdoor consumption data comparison over the past two years, despite the rapid development of outdoor sports, but due to the decline of the physical retail industry, the growth of the whole industry slowed down, and the competition among enterprises intensified. After a rapid advance, China's outdoor products market began to face a major opportunity for consumption pformation and industrial upgrading.

"This rational slowdown gives us more reflection and adjustment. When we see ourselves, we are eager to stand on a higher platform and improve ourselves in a broader perspective and predict the future of the industry".

An outdoor brand leader interviewed said yes.

In the changing era, the market is changing, the industry is changing, and the entrepreneurs' thoughts and desires in every node of China's outdoor sports industry are changing.

In the summer of 2018, with the establishment of China's textile outdoor sports alliance, the urgent demand of the industry and enterprises also found an appropriate interface.

The outdoor sports league is facing the sun.

According to the 2017 China sports consumption map data released by Amazon China, outdoor sports has become a new growth point of online shopping consumption, and it mainly presents three major consumption trends: the concept of lightweight outdoor equipment is respected; outdoor consumption is advanced to internationalization and specialization; intellectualization leads the new trend of outdoor sports.

In the Internet era, the concept of outdoors is no longer the mountain and Da Chuan away from the city.

In the last two years, the "outdoor wind" in the Asian sporting goods and fashion show has even dominated the momentum of professional products.

"Outdoor equipment is pforming into cities and light sports, and the pursuit of functional and fashion combination."

An internationally famous outdoor brand design director gives a direction when talking about product trends.

Compared with the international standard of outdoor products, the domestic standards of the country and industry are mostly focused on the product itself, while foreign standards focus on the functionality and safety of products, and are more inclined to meet the needs of consumers and lack of industry standards.

In order to satisfy the public's requirements for outdoor sports products with high quality, high precision and specialization, we should promote diversified development of China's outdoor sports textile industry chain and speed up the innovation of outdoor sports industry.

Under the guidance of China Textile Industry Federation, in 2018, China Textile Information Center initiated the establishment of the China Textile outdoor sports alliance.

Turning to the positioning of the alliance, Qiao Yanjin, director of China Textile Information Center, said: "the alliance will build communication channels and cooperation platforms in the field of China's textile outdoor sports, and create an outdoor sports elite" sports + "business interaction and cooperation mode to promote cross industry integration and win-win cooperation in the upstream and downstream industries.

Today's sports consumer goods have been in the period of scarcity, what is used, what to produce and what to use, and now consumers are constantly upgrading their sports needs and cognition, and begin to pursue diversification, specialization and differentiation of sports, which has spawned and strengthened more segments and specialized markets.

Qiao Yanjin, director of China Textile Information Center, answered reporters' questions.

China's textile outdoor sports alliance, which shoulders the heavy responsibility of the healthy development platform of the industry, has also become the main focus of its future work.

Facing the reporter's question, Qiao Yanjin, director of the China Textile Information Center, gave such an analysis: "in the future, the alliance will focus on outdoor sports textiles, promote exchanges and cooperation through organizing sports events, hosting popular trend lectures, carrying out standards and testing services, promoting the promotion of outdoor textile products, and building up the docking of production and demand in the upstream and downstream of the supply chain, and promoting the development of China's outdoor sports textiles.

At the same time, the establishment of the alliance will promote cross-border integration of textile and garment industry and technology industry, cultural industry, fashion industry, tourism industry, health industry and financial industry, and create a greener and healthier lifestyle for China's textile industry, and create a new household ecosystem.

Taking the event as a link and walking the new Silk Road

In the open tide of today's market economy, win-win cooperation is the prerequisite for innovation and development. The integration and integration of the upstream and downstream industries and industrial clusters is an important direction for the development of China's textile industry.

China's textile elite plays an important role in leading the global development of the domestic textile and garment industry. We must continue to uphold the spirit of integration and cooperation, share the fruits of development, meet new opportunities for development and assume new historical responsibilities. We will promote the healthy and sustainable development of the textile industry through mutual learning and integration and innovation.

The ancient Silk Road has opened a new window for friendly exchanges between countries and has written a new chapter in human development and progress.

Under the new background, China has proposed the "one belt and one way" initiative, which has been widely recognized and actively participated in by the international community, and has also outlined a new blueprint and a new platform for the world's economic cooperation and development.

General secretary Xi Jinping pointed out at the Summit Forum on international cooperation of "one belt and one road". "We must persist in innovation driven development, build the digital silk road in twenty-first Century, and promote the deep integration of science and technology with industry, technology and finance. We must implement the new concept of green development and achieve the goal of sustainable development in 2030."

In order to thoroughly implement the spirit of the important speech of general secretary Xi Jinping at the Summit Forum on "one belt and one road" international cooperation, adhere to the principle of co - operation, co - construction and sharing, set up a communication platform for China's textile elite, and effectively promote the cooperation and development of the textile industry. The Gobi challenge of China Textile elite and the Gobi Walking Challenge of China's eight Fujian business elite silk road came into being.

The event is guided by China Textile Information Center, Fujian provincial walking Association, Fujian Zhi Cheng Tourism Culture Development Co., Ltd., Quanzhou Hayes outdoor Sporting Club Hotel, Dunhuang desert adventure.

In August 31st, the launch conference was held in Xiping, Henan during the eleventh global textile and apparel supply chain conference.

Qiao Yanjin, director of China Textile Information Center, Li Bo, deputy director of China Textile Information Center, Zhou Changnian, director of Industry Innovation Office of China Textile Information Center, Chen Qiong, President of Fujian walking Association, Chen Zhenfeng, vice president of outdoors Sporting Club Hotel, Quanzhou, Chen Zhenfeng, general manager of Fujian Zhi Cheng tourism and Cultural Development Co., Ltd., Gobi's challenge spokesperson, "Xinjiang's most handsome grandfather" Zhao Jianjun, as well as guests from all walks of life, entrepreneurs from domestic and foreign textile industry, and hundreds of news media people witness the strong start of the event.

As the confluence of the four largest cultural systems in the world, the history of Dunhuang is a dream of lasting millennia.

Mogao Grottoes and Crescent Spring show the world's Dunhuang customs and classic.

Longitudinal horse Gobi, the so-called "west exit Yang Guan without old people", "spring breeze does not measure Yumen Pass", the two customs site is still in the outskirts of Dunhuang.

From the competition route setting of this event, it is easy to find that the organizers are full of intentions and sincerity: since the beginning of the ancient city of Dunhuang, it has ended up in Yang Guan. This line of 88 km long is a combination of natural scenery and historical humanity. It is the essence of Gobi.

It is even more difficult to be the first show after the establishment of the China Textile outdoor sports alliance. At the early stage of its establishment, it crossed the boundary between sports events and cultural industry, fashion industry, tourism industry, health industry and other textile and garment industries. This is not only a practice of sports events in the Da Wen brigade industry system, but also a new vitality and development opportunity for the future "unbounded integration" of the textile and garment industry.

The development of sports industry can promote national fitness and promote economic development and social progress. This is exactly the cultural charm of sports industry, which has accumulated cultural value at the same time.

Converging the whole industry chain resources to open a deep root finding Tour

According to the organizers, the 2018 China Textile elite Gobi challenge challenge will be concluded from from October 10th to 14th. It will be divided into silk road culture exploration, expedition ceremony, Gobi challenge, celebration dinner and other links. It will take light weight bearing hiking in the form of cross-country, walk 20-30 kilometers per day, and visit Gobi, desert, wetland, Ya Dan, saline alkali land and other landforms.

Li Bo, deputy director of China Textile Information Center

Li Bo, deputy director of China Textile Information Center, said that the Gobi challenge not only provided entrepreneurs with an opportunity to challenge their limits and surpass themselves, but also a deep root finding tour of the "one belt and one road" spiritual culture, opening up a brand new, healthy and sustainable way of life for the elite of the industry.

Secondly, the competition is also a unique leadership management course. Through in-depth exchanges between the four days and four nights of the event, we will re recognize and examine ourselves and the team, build the centripetal force and core competitiveness of the enterprise, and enhance the brand value.

Thirdly, the competition is also a deep integration platform for outdoor textile industry. It can gather industry elites, perfect industrial value supply chain, and promote the integration and development of industries.

According to Zhou Changnian, Secretary General of the China Textile outdoor sports league, the alliance takes outdoor sports products as a carrier to integrate the resources of the whole industry chain, such as auxiliaries, raw materials, printing and dyeing, weaving, service, clothing, testing, and consumers, so as to create a resource integration and communication platform for the whole industry chain.

Such a positioning, but also let the competition is not only physical strength competition, but also a feast for the upstream and downstream industry chain collision.

According to the briefing, more than 300 delegates will participate in different aspects of outdoor textile industry, including raw materials, dyeing and finishing, weaving, garment processing and brand.

Through the practice of body and willpower, the Chinese textile and garment elite will deeply understand the pioneering spirit of the ancient sages stepping westward and opening up the Eurasian continent. Through meditation, we can see the future and practice the leadership style of the new generation of textile and clothing elites in China.

(edited by Aman Chang)