POOVE Is Playing In The 2019 Spring And Summer New Conference.

In September 3rd, POOVE The 2019 spring summer new conference was launched in Jinjiang, China. This conference not only brought us the latest trend information, but also interpreted the direction of POOVE's brand development in the future.

According to the strategic plan of President Chen Jinbo CEO, POOVE, as the exclusive brand of teenagers, will continue to focus on the brand concept of "only for young people" in the future brand promotion. It will continue to focus on the three main products of the tide, sports and life, integrate brand resources, accumulate brand potential energy, and realize the comprehensive detonation of POOVE brand potential energy at the terminal. For this reason, the focus of POOVE's work in the second half of 2018 to 2019 will be around the upgrading of brand awareness of various regional branches. Terminal brand Potential energy is detonated. Chen Jingmin, general manager, has also introduced and preached the direction of the future brand strategy to the participants' business partners at the product ordering training seminar.

Products are the core competitiveness of POOVE brand, and the focus of POOVE brand potential energy accumulation. Therefore, POOVE persists in sharp fashion sense of smell, integrates the world's top resources, and focuses on the characteristics of the exclusive brand of young people, and continues to deepen the three lines of products, namely, fashion, sports and life. At this new product conference, we also saw POOVE's innovation in the product.

As the official strategic partner of the WOD world dance competition, POOVE's 2019 spring and summer tidal fan series will be more integrated into the elements of hip-hop, making fashion trends through more relaxed and comfortable version and street graffiti elements. At the same time, we will launch the original designer 2 fashion sports shoes to lead the youth trend culture.

In the product R & D of sports series, POOVE As an official partner of China's skateboard team, it has carried out in-depth cooperation with China's national skateboard team in various aspects: not only with the design concept of retro country, the Chinese skateboard team launched the commemorative footwear, but also in its sports series product development, through the data collection and analysis of professional skateboard athletes, injecting professional motion genes for the product, creating outstanding fabrics and functional footwear for young people, thus providing a more professional and excellent sports experience.

POOVE also pioneered cross-border cooperation with international IP beacon bear this year, becoming an authorized provider of David Baker's clothing, shoes and accessories category. Such cooperation not only injected the international IP gene into the POOVE brand, but also enriched the brand connotation of POOVE, and made the brand culture fit the cultural needs of the young people.

After working with Baker bear, POOVE will integrate the spirit of beacon bear into the design concept of its life series products. In the shoes, clothing, accessories and other categories, we can see traces of the beacon bear, or naughty or cute, and collocation with rich colors, making the whole series of products easy and lovely and endless fun.

At the same time, the image of the IP will also be applied to POOVE's terminal display to create more interesting terminal experience space to meet the diversified needs of young people and achieve the effect of terminal drainage.

Through this new product conference, we can see that POOVE's brand resource linkage has been gradually implemented to the design and development of each product. POOVE's three new series of new products, such as POOVE, fan, sports and life, are bringing new ideas, new resources and strong new IP. The innovation of products will finally come to the terminal, promote brand awareness further, and realize the full detonation of brand potential energy in the terminal.