Yi Two Or Three Completed A New Round Of Strategic Financing, Ali Re-Entry

September 7th news, the domestic membership fashion sharing platform clothing two or three announced today that it has won a new round of strategic financing.

The specific amount of strategic investment is not disclosed.

After the current round of financing is completed, clothing two or three will further cut into more consumer scenarios, upgrade the "stylist+ algorithm" matching recommendation, and continue to build the warehouse and wash and match the intelligent integrated operation center for the national layout upgrade.

The current round of financing is characterized by the emergence of Ali and two or three of its investment clothes, and two consecutive investments. It is not difficult to find Ali or will further strengthen the control of clothing two or three and reach the role of drainage for Ali. As early as last April, clothing two or three had access to sesame credit platform and reached business cooperation with ALI.

Garment two or three was founded in Beijing in December 2015. It is now facing the whole.

At present, the number of registered users reaches 15 million.

Since its establishment, garment two or three has completed four rounds of financing, and the total amount of financing is hundreds of millions of dollars.

In April 2016, clothing two or three was awarded by IDG capital, real fund, clear stream capital, Jinsha River venture capital and A+ million dollar round financing; in March 2017, it was completed by Pan Lin capital investment, Zhi Chi capital, UOB Venture Management, non identical venture capital, Jinsha River venture capital, IDG capital, real fund and B round financing of US $20 million. In September of the same year, we completed 50 million US dollars C round financing, which was jointly sponsored by Alibaba, Softbank China, Sequoia China, Jinsha River venture capital, IDG capital, pan Lin capital, angel investor Wang Gang, Zhi Zhuo capital, Zhen Ge Jin Jin and other old shareholders.

In recent years "

"Hot debate, in addition to the sharing of bicycles in the field of travel for a while,

As a fast growing area with high purchase rate, the rental platform has been spawned. At present, the active market is mainly the garment two or three and the goddess two largest rental platform.

However, since Ali invested in the two or three garment rental industry last year, it invested $20 million in March this year to invest in Rent The Runway, the largest online clothing rental company in the United States. It was launched on Taobao platform last July.

At the entrance of the lease, you can see that two or three of the clothes and the goddesses are among them.

In addition, in the middle of this year, Ali's idle trading platform was also officially launched on the leasing business. It mainly provided users with all kinds of rental services including clothing, mobile phones, household appliances, toys and so on. Billion euro opened the APP to see that the lease was more fashionable, including the entry of rented clothes.

However, the biggest problem facing the renting platform is the late cleaning. It is reported that in March this year, garment two or three reached a strategic cooperation with laundry every day. The laundry was established in 1991. As early as 90s, it built the first fully automated central laundry factory in China. Currently, it has over 300 washing equipment and can handle about 100 thousand clothes per day.

This cooperation, daily laundry will be mainly responsible for the clothing two or three in Southern China area sharing clothing comprehensive care and storage services.

In addition, in the past year, garment two or three has made adjustments in the following businesses:

The first is content entertainment marketing. According to the two or three, IP will attract more users through event marketing such as star trial and popular IP.

Next is the upgrading of garment industry. Clothing two or three expands the brand by building the multi-dimensional long tail brand matrix of "light luxury brand - commercial brand designer brand".

In addition, it has mainly completed the intelligent layout of the country's sub warehouse layout and intelligent maintenance. At present, the back-end operation center has been built in Beijing, Nantong, Guangzhou and Chengdu.