Burberry Announced That It Would No Longer Destroy Stocks And Stop Using Fur Immediately.

In July of this year,

Investors, environmentalists and consumers were accused of destroying 250 million yuan worth of inventory in fiscal 2018.

According to Burberry's official announcement, Burberry has ceased destroying surplus stocks since September 6th and replaced them by means of reutilization, repair, donation or recycling.

At the same time, the brand will no longer be used from the 2019 spring summer series.

And phasing out existing fur products.

Burberry CEO Marco Gobbetti said in a statement: "modern luxury means responsibility for society and environment. This is the core concept of Burberry, and innovative initiatives in these areas will also be applied to Burberry's product development."

The finalizing of the two decisions of Burberry may be related to the accusation of "weak environmental awareness" in July this year.

In order to protect brand assets and reputation, many luxury brands usually prefer to destroy their remaining stocks themselves rather than discounting them.

In fiscal year 2018, Burberry destroyed a total of 28 million 600 thousand pounds (about 254 million yuan) in inventory. Compared with the previous two years, the number of shares rose sharply. The inventory value of 2017 and 2016 fiscal year was 26 million 900 thousand pounds and 18 million 800 thousand pounds respectively.

Burberry's move has been questioned by shareholders, consumers and environmentalists.

After being criticized, Burberry finally changed.

Since 2017, Burberry will be redundant.

Products donated to special recycling and Remanufacture

Product company Elvis & Kresse.

The statement also said that the company will continue to cooperate with the company in the next five years.

Banned fur is the start of the 2019 spring summer series released in London in September this year, which was designed by Ricardo Tisci, the new design director in March.

In the past two years, Michael Kors, Furla, Gucci, Jimmy Choo, Calvin Klein, Ralph Lauren, Tommy Hilfiger, retailer and

And other brands repeatedly sound, they said that banned fur.

Gucci also announced in June that it would no longer use Angola rabbit hair.