4 Years, Sword 5 Billion, Sales, Brand, Channel And Commodity.

A shares "children's wear first share" Shenzhen City

The Limited by Share Ltd is seeking new breakthroughs in the region. Recently, the company has chosen a province in eastern China to make breakthroughs in three aspects: brand, commodity and operation.

This is also known by Xiao Bian.

It also plans to achieve a grand goal of more than 5 billion of terminal retail sales by 2022. According to the above, the company will carry out three aspects through brand, channel and commodity.

In terms of brand, the company will enhance its brand operation capability, enhance its brand awareness, maintain its brand image and let its customers have a deeper understanding of it. Channels, the company will seize the online development bonus period, actively adjust the offline channels, and develop online and offline; in terms of commodities, the company will also maintain the safety and quality advantages of the product, and increase product research and development, especially for the research of print and fabric.

According to public information, we are looking at the development, design, supply chain management, brand operation and product sales of Annil brand.

The company's channel network has been built up, which has formed a nationwide marketing network with a second tier city and a surrounding city. According to the statistics of the China Federation of Commerce, China's large retail enterprises in 2015

In the product sales rankings, the comprehensive market share of "Annil" brand children's clothing ranks first.

Fourth place, and in the domestic brand, non sports brand and children's wear sub category three aspects are ranked second in the industry.

According to the financial report, in the first half of 2018, he realized business income of 568 million yuan, an increase of 17.48% over the same period last year, and the net profit attributable to shareholders of listed companies was 55 million 400 thousand yuan, an increase of 24.62% over the same period last year.

Basic earnings per share of 0.42 yuan.

From the income side, the offline income has been growing steadily, and online revenue has maintained a relatively fast growth.

In the first half of 2018, the next income of the company was 395 million yuan, up 9.72% over the same period last year.

Among them, under the 11.45% direct growth of the line, the growth rate was 0.26%.

In the first half of the year, the company opened 46 stores directly, closed 77 stores, opened 36 stores, closed 53 stores, and closed down online outlets.

Online direct and online franchising grew by 39.32% and 45.47% respectively, and maintained a relatively fast growth rate. In addition, the company actively developed online franchising business, and the proportion of online affiliate increased from 8.6% in 2014 to 17.g% in the first half of 2018.

It is understood that as of June 30, 2018, he has set up 1387 stores in the country, including 943 Direct stores and 444 franchised stores.

By the end of the reporting period, the total number of stores has declined compared with the end of last year. The main reason is that the company actively adjusts the store structure, actively expands the shopping center shops, and closes the shops whose business performance is not up to standard, caters to the rapid development trend of the shopping center's commercial form, and layout the provincial capital cities or regional central cities and other economically developed areas, and speeds up the pformation of the sales channels under the line.

During the reporting period, there were 46 new outlets, mainly shopping center shops. As of the end of the reporting period, the number of outlets in the shopping centres was 211, accounting for 22.38%.

Sun Yu, an analyst with China Merchants Securities, said that the upgrading of the offline formats and the optimization of the channel structure promoted the growth of the company's internal growth, and its whole channel has also been steadily promoted. In view of the trend of consumption upgrading, we have expanded the high-end high-end department stores and shopping center stores: the company has settled in many high-end high-end department stores in Tianhong, Huarun Wanjia and Maoming department stores, and actively layout the shopping center. It is expected that the number of direct shops will continue to increase in the future.

As a leading brand of high-end children's clothing in China, since 2017, the product quality improvement and the offline channel optimization and adjustment effect have been gradually manifested. Under the background of continuous upgrading of formats, direct channel has obvious advantages and endogenous growth power has been promoted. Meanwhile, efforts have been made to increase the layout of business channel, and the whole channel strategy has been steadily advancing.

In the first half of this year, driven by strong growth on line and straight line growth, the revenue increased by 17% compared to the same period last year. Although profit margins declined slightly during the digestion process, the control fee was tighter, and net profit from non profit making companies increased by 18% over the same period last year.

The brand force and product strength are in the first tier of the industry. With the deepening of inventory reform and the deepening of the national channel layout, it is expected that it will achieve a 2018-20 year net profit growth target of 15%/20%/20%.