Boost Beijing To Fashion Capital 2018 Beijing Fashion Week Will Be Held In September 15Th.

On September 10th, the 2018 Beijing fashion week press conference was held in the Museum of the Imperial Palace Bao Yun Lou.

As the "fashion Beijing" plate of the Beijing International Design Week co sponsored by the Ministry of culture and tourism of People's Republic of China and Beijing Municipal People's government, the 2018 Beijing fashion week is hosted by Beijing garment and textile industry association, Beijing fashion Holding Co., Ltd. and "fashion Beijing" magazine. It is hosted by Beijing fashion week limited liability company and Beijing fashion capital culture communication limited liability company, which boosts the integration development of fashion culture and creative design, and achieves the linkage effect of 1+1>2.

Xun Yongli, deputy inspector of the Beijing SASAC, director of the Organizing Committee of 2018 Beijing fashion week, chairman of the Beijing garment and textile industry association, Party Secretary of Beijing fashion Holding Company Limited, chairman Wu Li, deputy director of the Beijing International Design Week Organizing Committee, deputy general manager of Beijing Song Hua Hua Development group Li Bin, vice chairman of the Organizing Committee of Beijing fashion week, deputy party secretary of Beijing fashion Holding Company Limited, spokesman Gu Weida, deputy director general of the 2018 Beijing Fashion Week Organizing Committee, vice general manager of Beijing fashion Holding Co. Ltd., Luo Yanhong, chairman and general manager Luo Yanhong of the North Canton Media City TV Co., Ltd., CEO, Ma Yingying and other leaders and guests at the press conference.

The conference was presided over by the deputy director of the 2018 Beijing Fashion Week Organizing Committee and vice president of Beijing garment and textile industry association, Wang Wensheng.

Left

Director of the Organizing Committee of right 2018 Beijing fashion week and President of Beijing garment and textile industry association.

Wu Li, party secretary and chairman of Beijing fashion Holding Co., Ltd.

Deputy director of the office of the Organizing Committee of left Beijing international design week and vice general manager of Beijing Song Hua cultural development group, Li Bin.

right

Left Beijing appearance culture media limited CEO Ma Yingying

Luo Yanhong, managing director and general manager of right North media city TV Co. Ltd.

Left 2018 Beijing fashion week.

Wang Wensheng, vice president of the Beijing garment and Textile Industry Association

2018 Beijing fashion week will be held from September 15th to 22 in the Beijing Museum, including Bao Yun Lou, Tai Miao, Fang Heng International Center, national agricultural exhibition hall, China Millennium Monument, Chaoyang Joy City, Wangfujing and other Beijing fashion cultural landmarks. With the upgrading of the scale and the upgrading of content, we will further focus on the construction of the national cultural center and convey the confidence of Beijing's fashion culture.

During the fashion week, 35 popular releases, 3 forums, 3 thematic exhibitions and 5 events will be held. The works of more than 150 designers at home and abroad will be unveiled. They will pmit the fashion culture confidence of Beijing to the world and create beautiful Beijing business cards with the unique charm of the fashion feast.

Integration of focus and fashion culture

2018 Beijing fashion week focuses on the construction of the national cultural center. It is committed to mining and guiding the participation of brand culture value and aesthetic connotation, and strengthening the integration of fashion culture innovation.

In the afternoon of September 15th, the Beijing fashion Summit Forum, with the theme of "focusing on fashion capital and promoting the development of fashion industry in Beijing", will be held in Bao Yun Lou of the the Imperial Palace Museum. At the same time, a number of heavyweight guests will launch in-depth discussions on how to speed up the integration and development of Beijing's fashion ecosystem and create Beijing's fashion capital.

At this forum, Beijing fashion holding and Capital University of Economics and Business will jointly publish the results of the research on the construction of Beijing fashion capital, and jointly publish the blue book on the development of Beijing fashion industry (2018) with Beijing Institute Of Fashion Technology. This reflects the integration of school enterprise resources and the advantages of Beijing's intellectual resources.

That night, Dahua fashion will take "Hua dream" as the theme and open the fashion curtain of the 2018 Beijing fashion week.

At the same time, the "Hua Meng Culture Exhibition" will also be held in Tai Temple. It will see the changing of China's reform and opening up and the beauty of culture in the perspective of Dahua fashion.

During the fashion week, "intangible cultural heritage" has become a bright spot.

From the sub forum of "intangible cultural heritage and innovative development of ethnic cultural industries", the exhibition of intangible cultural heritage from Beijing Institute Of Fashion Technology and vip.com will be unveiled at the national agricultural exhibition hall through the "love workshop" public platform, and the "2018 night design" designed by Zhou Lianhe, Beijing International design. The Academy of Fine Arts team of Tsinghua University will bring the Yi People's clothing with the theme of "going out of the great Liangshan". It will pass the exhibition, show and forum, and let the audience feel the cultural charm of "intangible heritage" at any distance.

In addition, 2018 Beijing fashion week also set up a venue with Peking Opera Culture in Wangfujing.

The Wangfujing exhibition hall organizer, Beijing unveiled the "Wangfujing Exhibition" featured by the cultural media Co., Ltd., integrating Peking opera culture with popular elements, bringing 12 unique visual arts banquet to the audience, boosting the inheritance and innovation of quintessence culture.

Multiple cross border resource aggregation links

The two fashion week of Beijing has been successfully held. Based on internationalization, branding, fashion and commercialization, this year, we pay more attention to the convergence of design, commerce, fashion, technology and cross-border elements, and enhance the diversification of the platform's value and function.

During the fashion week, we launched a deep cooperation with Jingdong and jointly built the "fashion week of Beijing Fashion Week". Consumers can buy the show products in real time. The line not only makes the show "Jingdong day", but also sets up "FASHION BEIJING WEEK UP exhibition X Jingdong Designer Fashion Festival" in Chaoyang gathering place in Beijing Chaoyang City, holding fashion parties, fashion shows, vegetarian pformation, and collecting Beijing Fashion Week "trend card" and other activities.

Online and offline, that is to say, buy, live direct linkage and many other highlights, breaking the boundaries of time, space and art, pforming fashion design and interactive social interaction into tangible sales, enabling more consumers to experience the fashion of the whole nation in the latest and most direct way.

As a major innovation this year, 2018 Beijing fashion week jointly launched the fashion week, the fashion week thermometer of Beijing Union University and the bronze bull high tech company. It will display a dynamic sense of Internet visual effect outside the fashion show of Fang Heng International Show.

Relying on big data, real-time outline of the 2018 Beijing fashion week related search trends, through the strong timeliness of the contents of the 2018 Beijing Fashion Week show the dissemination value.

In September 18th, the theme of "Beijing, Tianjin and Hebei" was released at the show of Fang Heng International Center. The outstanding designers from Beijing, Tianjin and Hebei three will focus on the exhibition, and further strengthen the collaboration of three places to help original design.

Symbiosis and construction and sharing of industrial ecology

Compared with the past, 2018 Beijing fashion week has been supported by more guidance units, CO organizers, and better quality partners. More than 40 projects have been reached to jointly build and share the Beijing fashion industry ecosystem, highlighting the win-win value of the fashion week platform.

What is worth noting is that this fashion week enters Beijing's core business circle, Wangjing, adjacent to Fang Heng shopping center, to create a new Fang Heng International Fashion Show. The OTC promenade promenade with the professional T stage in the field will open up a gorgeous feast for brands and designers.

Famous actor and crossover designer Yu Shaoqun, with his personal brand SHAO, designer brand, Dahua fashion, snow lotus, green code, iriran, Flora, Facecity, Danish brand Art Fusion, will shine again in Fang Heng International Center.

At the same time, this fashion week has ushered in more new excellent brands and design forces, such as Liu Wei, the winner of China's fashion design "Golden Summit", brought its fashion sense series, and the brand of HUANG XU1983, MRHUA MRSHUA, TRACY CHU, Garfield and so on. It also went on stage for the first time in Beijing fashion week.

In September 19th, the sub Forum on "the heritage and development of new era brand", held at the business college of Beijing Union University, firmly grasped the opportunity of "China brand day", and discussed the innovative thinking of brand building in the new era, which is more closely related to the theme of "Beijing fashion week's opportunity to seize the right to fashion discourse" in Beijing fashion week.

Meanwhile, on the basis of this year's fashion week, the "snow lotus Cup" Cashmere hand woven creative competition, the "China children" style model competition finals and the fashion Beijing photography contest, this year, the "bronze bull Cup" Beijing fashion fashion design competition and the fashion All-Star Chinese girls competition are also added this year, which will grow together with the Beijing fashion week, which has a cultural background and full of fashion and vitality.

In addition, 2018 Beijing fashion week set up the international and domestic strong media resources, and built up a three-dimensional and diversified media matrix to make Beijing's fashion culture world sound.

During the fashion week, the Beijing TV and the northern Guangzhou media city TV will be broadcast live and live together. The major portals, fashion, industry and new media will also make special reports on the 2018 Beijing fashion week and analyze the highlights of the activities.

Fashion social interaction and interactive media have also become the emerging force in the media matrix of the 2018 Beijing fashion week. The stars, KOL and fashion fad will participate in the fashion of self expression and become the fashion of public concern.

The deep integration of fashion and media has become an important step in Fashion Week this year.

Adhering to the concept of openness, inclusiveness and cooperation, Beijing fashion week takes Beijing's fashion quality as its responsibility, and builds a Chinese brand lookout platform based on the beauty of culture and popularity, ingenuity and craftsmanship, and boosts Beijing's move towards fashion capital.