New York Fashion Week JNBY: Is Looking For Self In Refusing To Be Defined.

In the past, now and in the future, JNBY is in search of fragments.

What is the Chinese style of Maverick and self breaking?

New York, USA - China

Consumers are absolutely not strangers to JNBY.

The brand has achieved great success in China through its aesthetics of modernity, vitality, interest and calm.

Group revenue in fiscal 2018 reached 2 billion 860 million yuan, an increase of 22.8% over the same period last year.

On the day before yesterday's Tmall China Japan press conference, Liu Xiuyun, Tmall fashion director, said that JNBY Tmall's sales volume had reached 100 million yuan.

The success of JNBY lies in insisting on the brand spirit of "Just Naturally Be Yourself" from beginning to end.

In this New York fashion Sunday cat China day press conference, the brand showed this view well before us consumers.

The entry of Maye Musk's axis accelerates the pmission of this information.

The new series is called "unlimited unlimited".

"The increasingly rapid way of information pmission is constantly changing our life and our view of the world, and also affects our creation."

Frank Zhu, the chief financial officer of the brand, told BoF before: "in this series, we recreate the construction in a relaxed way, blurring the scenes of life, showing the diversity of lifestyles, expressing our attitude towards the present and the future. Breaking the rules of age and gender, breaking the rules and" being defined ", from art to clothing to life, have a wider margin and form.

On the show, the black and white printed jacket with Oriental Zen is confused with the visually cut jeans suit, and the jewelled printed gowns and the black skirt of he Cong can be recalled.

Lazy

Lenient

And cool tannins are ideal for daily wear.

The whole series of colors, carbon black, light grey, Sen green, indigo, cloves and cream are all JNBY signboards, which are familiar.

It's interesting that many models don't wear them.

Instead, they wear a knitted material like Ninja shoes, which looks very comfortable.

Perhaps this is a sign of the awakening of women's self-consciousness.