The Rise Of "Self Culture" Adds A Coveted Aura To Luxury Goods.

Luxury, as a carrier of perceived exclusiveness, brings people a sense of belonging while satisfying the desire to stand out from the crowd.

People's demand for luxury goods with these two "distinguishing" capabilities is also obvious under the hostage of new social wealth: because the new rich class wants to show that they have gained a new social status, so you can see that today's emerging market consumers drive the consumption of most luxury goods.

From the rise of the US and Japan in the last century to the prosperity of China's market today, all the same.

With the continuous development of the economy, the expansion of the assets of the rich class and the increase in the income of the working class, it is possible for people to indulge in luxury goods.

This is nothing new, of course.

But the new wave of market demand is expanding.

The explosive combination of social media and "self timer culture" has made the relatively unknown thing known nowadays.

Every day millions of people openly display their "good life" on the Internet. The desire of human beings to stand out is never so strong.

The number of people trying to find ways to stand out is exponentially increasing, and showing luxury goods is also one of the ways.

Although everyone wants to stand out, the social economy of Pyramid is not everyone who climbs high.

If you are not half a point away from a certain grade difference, how do you demonstrate a lifestyle worth publishing Instagram?

The desire to stand out is never so strong.

The driving force also includes other trends and trends.

Economically, we have witnessed the rise of cheaper means of consumption, especially in areas such as food retail, flight and so on.

Consumers can save money in areas they don't care much about, such as daily groceries that are unlikely to appear on the Instagram, and focus their resources on what they really care about.

For example, when you take a self timer, you will naturally wear the latest designer fashion and keep your eyes closed in the high-end spa destinations. Of course, the cheap airplanes that go to the spa resorts naturally will not appear in the self timer.

The rise of shared economy is another driving force for the luxury sector.

Uber products are ubiquitous, and consumers are spending less and less on major items such as cars.

Compared with the past, the dollar they had at hand could be more natural. It seemed that they could afford luxuries.

A wider range of population changes also played an important role.

People are getting married more and more late. This phenomenon is not rare in the world, and it is becoming more and more common as the economy matures.

Young people can afford to buy their first suite, which is much longer than in the past, and more people choose to continue to live in their parents' homes.

This has increased people's disposable income, and luxury goods have touched a wider audience.

In the past, women were asked for "sugar daddy" because of poverty, and now it is more because they love vanity.

But what are the young people who can't "chew"? They want to stand out too strongly, and how can they afford the material that carries these desires?

The solution for some people is to satisfy other people's desires first.

As a detailed report by the Broadcasting British Corporation (BBC), more and more women in Kenya are seeking help from elderly wealthy men in the hope that they can live in a way that they can show their pride in social media.

The result is that in the past women had been asking for sugar daddy because of poverty, and now it is more because of their vanity.

In general, "exposure addiction" and individualism have long been fully integrated into the global contemporary cultural spirit and have been further strengthened by social media.

No matter how people look at these trends and how they feel about the obvious wealth, investors should not be hard pressed to realize that the fundamentals of the luxury industry have hardly increased, especially in the middle of the millennial generation.

This is manifesting itself in new product categories, opening a high-end, opening, in, e, e, t, e, t, s, t, s,

This is even more evident in the new product category. High profit luxury shoes, T-shirts and sweatshirts have opened up a high-end market at an unprecedented high price.

To be exact, investors still have a lot to celebrate before the next wave of change.