Earning 100 Thousand Knives A Year Is Not Enough.

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Oil pipe

IG, in the background of everyone's traffic, a video can be produced by taking a picture.

In the tidal current circle, a KOL seems to be easy and interesting, but their evolution is not simple.

What I want to talk about today is the fact that they have to pay tens of thousands of fees and new shoes can not be worn behind.

The most direct thing to become a net red is to bring advertising revenue. No matter Kardashian or Jenna, the advertising revenue in one year and the profits from publicizing its own brand can be much more than that of Mr. Kan and Travis Scott.

The daily mail has reported that if you are an entry-level blogger with 1000 active fans, two photos are released every week, which can bring 4160 pounds a year.

When the number of fans exceeds 10000, the annual income can reach 15600 pounds.

It's easy to see, right? Maybe you have more than 1000 fans of micro-blog.

But we should pay attention to the bloggers here, who are experienced players in the industry.

The Daily Mail also said: "this trend or gourmet bloggers may interact with their fans more than celebrities or traditional advertisements. They are undoubtedly the best platform for many brands."

Uncle Jesse, for example, is a senior Canadian shoe toe, and he is IG fan more than 3000. But from the beginning of the year, he has already received a contract for a major sport:

"Before I would share my sneakers collection, suddenly a big shoe size sent me a picture. Not long after that, the sports brand contacted me and gave me a contract.

I hope that I can regularly display their shoes on social platforms, and I will not restrict other brands of sneakers.

I was only more than 1000 fans.

In addition to big contracts and endless products, the trend KOL are able to get new shoes in half a year in advance.

After ten years of research, Professor of Applied Science in Offenburg University of Germany found that 96.5% of the net red on the tubing had not even reached the federal poverty line on the channel.

But that does not mean that they live on earth.

Oil pipe advertising revenue is not their only source of income.

Olga Kay has 820 thousand fans, and the advertising and viewing revenue on tubing can only bring her $31000 annual income. For this reason, she has to publish more than 20 videos a week, with a weekly budget of 500-700 dollars.

Obviously, this income is completely unable to maintain the net red daily, but Olga Kay said that she had more money making methods:

Advertising of all kinds of brands is a great income.

For example, Ford gave me a full year of car rights and gasoline. The requirement is to show it once a month in the video. I am also promoting my socks store on Youtube, and many fans in Losangeles will rush to buy it.

After many of the young people become KOL, new products can be soft. They need to do simple things, and express appreciation for brands in social media.

Toronto's fashion media editor, Anna Bediones, loves boxing, basketball and fitness, attracting a giant shoe giant brand and giving her a contract.

For her, one of the biggest gains of KOL is that all kinds of new products always get ahead of schedule.

Sometimes it was broken by silk, and OW, which was just released, Anna was on its feet last year.

"Advertising and shoe store revenues earn at least 40 thousand knives a month."

The more powerful KOL began to create business models.

This year, Blake Wynn, who is 18 years old, has over 400 thousand fans on the tubing.

When he was 12 years old, the middle school student in Las Vegas began to sell shoes.

At that time, the money earned was enough for its daily expenses. At the peak, it earned more than 10W dollars a year.

"But I still feel that I earn too little. I began to publicize my shoe store on YouTube and IG. Now I have noticed many shoes and shoes, and some brands of shoes and shoes have been promoted to me.

But the most profitable place is to guide everyone to buy shoes here. "

Nowadays, Blake can earn at least 40000 dollars a month by advertising, activities and shoe store income.

"Surface work must be done well.

When I take photos, I will control the unremarkable details so that fans can see 2000 knives and 1000 knives, so we all feel that you have the strength and the power of persuasion is even higher.

The majority of "poverty":

I walked on fashion week, but there were only 80 pieces left in my pocket.

It says the KOL's glossy face, and on the KOL single plank bridge, there are many bloggers who invest a lot of energy and remain dim.

Gaby Dunn has more than 300 thousand fans on IG. According to the above data, she should live quite moisten.

However, this year, she wrote on the social platform: "I have 340 thousand fans, but never made more than 340 thousand dollars. When I read comics in downtown Losangeles, I was stopped for 6 times to request pictures, and the popularity was pretty good.

But in the following week, 40 people and I were in a room trying to get a courier job.

When I walked through the red carpet for fashion week, I had only 80 dollars left in my pocket.

Such bloggers are numerous, but few people are willing to share them.

Tide advocate, change clothes in public toilets;

The attendance fee is 40 thousand, but the 400 night of the fashion week is too expensive.

Most of the KOL who have begun to shine have experienced, or are experiencing, a lot of trouble.

On YouTube, there are 700 thousand fans of Sejal Kumar, earning about $500-1200 a month on the tubing.

Seemingly not much, but Sejal, who is still studying, has begun to do his tide card.

But the initial troubles left her almost bankrupt.

"Every day to go to various places to shoot, clothes have no money to buy, is also borrowed, video clipper, at that time, in order to make these films, almost spent all the savings, people around are laughing at me, want to go crazy."

After the successful opening of popularity, Sejal also made a video, which had a daily headache: "as a fashion blogger, when you plan to take a picture, you have to start contacting a photographer; when you can't find it, you have to do it to your family and friends."

When the family and friends are not free, they can only take three feet on their own, go to the street, set up pose, and find the passing people to help press the shutter.

You need to change many sets of clothes, take pictures in many places, and sometimes change clothes on the bus, in the coffee shop, or even in the public toilets.

Hard work can persist, but when you meet fans on the road and say, "Hello, beautiful, but not very different from the photos," it feels like TM has gone dry.

Bryanboy in Philippines won the best blog Fashion Award in Philippines when he was 16 years old.

Besides the advertising revenue of the website, the more economic source of the trend youth is the invitation of various activities: "one year participated in the ribbon cutting activities at the Siam center of Bangkok, and took $40000 that night.

"There are still lots of opportunities to make money. I have refused. For example, there is a big card for 75000 dollars, I want to help design three bags, and a 6 digit income trend editor."

Bryanboy also has his own shrewdness: "these fashion shows and activities are expensive. For the first time in Milan fashion week, I spend a lot of money on clothes, but I can't afford 400 euros per night.

Finally, I can only live in my friend's house.

Now, even if I earn 10W dollars every month, I will share the rent with the other friends on the night of fashion week, because it is really expensive.

Many people want to be the trend KOL.

But those hot stuff is not easy to do.

The number of KOL that we share daily and make a living everyday is numerous. Some of them have even exceeded the influence of magazines.

According to Vuelio statistics, among all kinds of bloggers, net red, the main fashion trend, accounts for 27%.

It is the most popular and the most popular among all types.

First Choice conducted a career planning survey for 1000 6-17 year old children last year. 34.2% of the students hope to become an oil tube, IG and twitter in the future.

But Gahan, a trend blogger, explains: "people think KOL's job is easy or overnight.

In fact, on the contrary, most KOL people will struggle to think about how to create new things to please their fans.

And those hot things are created day after day.

Like the trend lovers, the process of evolution to the trend KOL is the same.