Wei Ming Opened A Through Train To Xi Mengyao, And The Chinese Market Anxiety Behind It Was Very Clear.

In the absence of consumer recognition, it has become increasingly controversial that it has increasingly focused on attracting young people's attention.

It became a hand of Wei Ming.

The imminent show was on the way. Xi Mengyao, who fell on the stage last year, was not only exempt from the qualification but also became the ambassador of the China brand.

Liu Wen, who has always been concerned, did not take part in the interview. In addition, Sui Xiaowen, Xie Xin and Wang Yi, who were selected last year's Shanghai show, failed to appear in the list.

Although people's doubts were heard, Wei Ming opened a through train to Xi Mengyao.

Behind its huge inclusiveness is its anxiety about the Chinese market.

The second quarter earnings report, released in August 4th, showed a net profit of US $99 million as of August 4th, compared with 139 million US dollars in the same period last year, a decrease of 29%. Gross profit was US $1 billion 59 million, compared with 1 billion 28 million US dollars in the same period last year. The growth rate is only 3.01%, and the financial data of L is not optimistic.

Just last week, L Brands also announced that it would close its flag next January.

All the brand stores and their e-commerce websites.

"This is a tough but necessary decision for our group's future development," said L Brands's chairman and CEO Leslie Wexner.

But as a L Brands growth point, the series has not been able to drive its performance in recent years.

Since the second half of 2017, PINK sales as an important series of security have been sluggish, and this year showed a downward trend in performance.

Shortly after the release of the two quarter's earnings report, the company announced that Pink Denise CEO Landman will be leaving at the end of this year.

For Wei Ming, it is now a dilemma.

In the past, the positioning of Wei Ming in the impression of people is high-end brand. In recent years, in order to attract consumers, discount and low price promotion have already lost their brand value in recent years, and it is hard to be recognized if they want to continue to maintain their high-end positioning.

Randal Konik, a Jefferies stock analyst at the US investment bank, said earlier that the price of underwear had reached its lowest level in 10 years.

The choice to continue to sink seems to be difficult. In the Chinese market, there are already a number of niche brands such as urban beauty. Its localization strategy seems to be more popular among Chinese consumers.

In addition, other players are entering this vast market. Amazon launched underwear brand Iris & Lilly in February last year, compared with the price of $40, Amazon's underwear brand is only about $10.

It is also clear that women's underwear market will be promoted.

Although the aim is to focus on the Chinese market and move the annual big show to China, however, ten years of play have been lacking in attraction for young people seeking novelty and difference, and people are not caught up in their sexy marketing methods.

However, the company is holding on to this life-saving straw, and wants to boost sales by relying on the marketing of big show, and has sent Xi Mengyao a green card.

Xi Mengyao once said in a variety show that if he fell on the stage of Victoria's show, it would mean leaving the stage from now on.

However, last year's fall on the stage not only did not affect Xi Mengyao's career, but paved the way for Xi Mengyao's career.

In the past year, Xi Mengyao has become the "Darling" of the fashion industry and the entertainment industry through his great attention.

Not only did he win the exemption qualification of Wei Wei, but he also gained more traffic for Wei Ming.

Although Xi Mengyao can bring enough topics to the Wei family and win huge traffic volume, traffic is not equal to purchasing power.