The Share Price Falls Within One Month, And The Shoe Industry Has Fallen Into A Penny Stock.

In recent months, it has been listed in Hongkong.

It is a heavy blow.

In June, the news of the bankruptcy of acquiring company HoF came, and the share price fell sharply in a month.

Affected by the stock price, in August 1st, the company announced that it would stop the sale of new shares of HK $1 billion 300 million in May.

Subsequently, the acquisition of the HoF plan was terminated.

The annual report released in August 30th shows that the performance of the company has dropped sharply, with a net loss of 13 million yuan and a net profit of 133.6% over the same period last year.

The market share of the company reached second in 2015, second only to

。

But 2015 can be said to be a watershed, not only the "shoe king" performance fell cliff type, 17 years to seek privatization delisting, profit growth stagnation, net profit began to decline year by year, net profit in the middle 16 years slipped 19.8%, 17 years medium term decline 56.6%, the middle of this year more turned into a loss.

Net profit attributable to shareholders of the parent company was 14 million yuan, down 169% from the same period last year.

Financial union reporters combed its 18 year interim results report, found that thousands of new loans for violation of other loans, in violation of bank lending terms, thereby adding additional current liabilities.

Since December 31st 17, loans to banks totaled 1 billion 450 million, of which 390 million yuan in book value has violated the terms of bank loans and become current liabilities.

In addition, in the first half of 18 years, a number of Affiliated Companies's mortgages were secured by 100 billion bank loans.

Failed to acquire HOF rights issue

In April, Nanjing announced that it would take over its 51% stake in HoF, a British subsidiary.

Since then, thousands of degrees have also begun to plan the rights allotment scheme, taking the median selling price of 2.7 yuan at that time, and the rights allotment amount to 1 billion 480 million yuan, and the fund-raising fund is to be used to buy the old department store HoF in the UK and repay the existing bank interest bearing loans and general working capital.

However, with the news of HoF bankruptcy in the UK in June 21st, the share price fell off, and in July 24th it fell below HK $1 and the lowest price was HK $0.38.

The rights issue was aborted and the takeover activities were terminated.

The pformation of diversification is imminent.

The main high-end high-end women's shoes business, due to the electricity supplier to the domestic

In the past 16 years, the toy business has been introduced, hoping that the new business can be reversed.

In the first half of 18 years, the share of toy retail accounted for 73.5% of the total revenue of the company.

The main project has shifted.

The number of stores decreased by 425.

At the peak of 15 years, the number of stores reached 2298, including 1754 direct outlets and 544 third party retailers.

Since then, the performance of the company has declined.

In 16, 131 stores closed, 164 stores closed in 17, and 130 stores continued in 18 years.

According to the 18 year performance report, the company said it plans to close more stores in the future.

Toy store to rescue

By the end of 2015, it cost $1 billion to buy the UK.

We hope to rely on China's "two child" policy dividend to give a boost to the performance of the company.

In January 1, 2016, China formally implemented the comprehensive two child policy. The birth rate reached 12.95 per thousand, the newborn population was 17 million 860 thousand, and the newborn population decreased by 630 thousand in 17 years. The market expectation of Hamleys did not reach.

At the same time, the proportion of two children in 17 years accounted for over 50%, an increase of 10% over the 16 years.

This is not a good news.

In the first half of 16 years, the number of Hamleys stores totaled 78 (19 self operated, 59 third party retail), and international business grew 14%.

By the end of June 30th this year, the number of Hamleys stores has increased to 134, including 3 in China, 26 in the UK and 105 in third retail outlets.

However, many Hamleys markets are facing challenges. Although the number of shops has increased, sales have not increased correspondingly.

In the first half of Hamleys 2017, sales fell by 6%, a slight increase of 1% in the same period this year.

China's market depends on the "two child" dividend is not stable, the change of population structure and the total population change must be observed from a long term. And because of the different business categories and the difference of consumption concept, it is still a great challenge for Hamleys to operate well in China.

It was originally planned to buy.

With its British toy store Hamleys, it can complement each other, but now that HoF acquisition fails, Hamleys faces many challenges. Can it expect its toy business to lead to a turnaround?