Alexander Wang Low-Key Appearance, Ruyi Group Headquarters, The Two Sides Are Plotting Cooperation?

More and more domestic apparel groups are eyeing the brand of foreign designers, this time the goal is to remain independent Alexander Wang.

Fashion Business News quoted sources as saying.

Wang Daren visited the Ruyi group headquarters in Jining in September 11th. This is also the first time that Alexander Wang visited the domestic apparel group. The anonymous source said that Alexander Wang was interested in promoting the expansion of its personal brand with the capital and supply chain of Ruyi group, but declined to disclose specific details of the cooperation.

Up to now,

The group and Alexander Wang did not comment on the news.

It is noteworthy that after stepping out of the shackles of traditional fashion week, Alexander Wang is seeking capital support for business practice of creativity.

Earlier, foreign media reported that it was working with commercial bank The Raine Group to raise funds and open more stores to promote retail business.

It is reported that Alexander Wang sales amount of about 100 million US dollars, and the target amount of the financing is US $30 million, and we hope to find a partner who can help him achieve his business goals.

The brand name of Chinese American designer Alexander Wang was founded in 2005. In 2007, the first complete dress series was released. Alexander Wang drew inspiration from the free and uninhibited Youth Street Culture and formed a unique American style.

After winning the CFDA Fashion Award and receiving the appreciation of Anna Wintour, the editor of Vogue, Alexander Wang went on March in 2011.

At the same time, it won the title of "best men's wear designer" in GQ.

Alexander Wang himself has attracted the attention of luxury brand Balenciaga because of her excellent driving ability in fashion design and the popularity of young consumers. In 2012, he became the creative director of the brand and traveled frequently between Paris and New York in the next three years, leading two design teams.

However, Alexander Wang did not take into account the development of personal brands and Balenciaga as the industry wished. In autumn 2015, it announced that it would not renew its contract with Balenciaga.

A source familiar with the matter said that the pressure on the performance of the two brand businesses may be the reason for the termination of the contract.

After re entering the personal brand, Alexander Wang began to focus on strategic reform from personnel to business.

He first merged men's clothing with T by Alexander Wang. In personnel matters, he proposed merging three offices in New York, Paris and Hongkong, and unified management of nearly 300 employees.

After the departure of the first brand president, Rodrigo Bazan, Alexander Wang appointed Mary Wang, the former chief executive of DKNY, as the brand executive director to take charge of the global business. Only half a year later, Alexander Wang decided to pfer the CEO position to the original.

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From the industry as a whole, the fast fashion low pricing mechanism and the younger generation of luxury brands are "encirclement and suppression" of independent designer's survival space.

At present, Alexander Wang still has the independent operation right of the brand, but whether the brand can further expand its business pformation will depend on the injection of capital.

Since last March, there were rumors in the industry that the brand was seeking outside investment, and the designer himself might even sell a minority stake to help develop the brand business. However, the negotiations between the brand and the private Holdings Company General Atlantic have not come to an end.

Shandong Ruyi group is perhaps the biggest potential partner of Alexander Wang.

On the road of globalization of Chinese apparel companies, Ruyi group chose to enter the field of luxury fashion.

In terms of scale, the group is already the top 20 fashion luxury group in the world.

In addition to Maje's parent company SMCP group, Ruyi group also owns Shandong Ruyi woolen clothing group Limited by Share Ltd.

The company is LYCRA and Lycra, a fabric manufacturer.

In February this year, Ruyi group successfully won the Swiss luxury brand Bally for about 700 million US dollars.

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It will become a 100 billion level fashion industry group in 5 to 10 years, and to build Shandong into a fashion capital of China. "Yvin" has the mentality of the world to build China's own fashion culture circle, "said Yau Yau Fu, chairman of Ruyi group's board of directors." China LVMH "is no longer a rumor. The company's goal is to occupy the top of the international fashion Pyramid.

Bloomberg published in January this year, "watch out for the upcoming LVMH group of China," reported that the rapid expansion of Ruyi group in Shandong follows the Chinese M & a mode of mergers and acquisitions. Frequent acquisitions of luxury fashion brands over the past few years show its strategy of winning through capital operation.

The report also pointed out that the global luxury industry should be vigilant. For a brand with high recognition in Asia but poor performance, such as Prada or Salvatore Ferragamo, it is necessary to consider the potential purchasers in the region like Shandong, and the three leading groups in the industry, LVMH, peak group and Kai Yun group, also need to be vigilant against potential competitors from China.

After all,

The group will not stop buying Bally.

Qiu Yafu said earlier that Chinese clothing must tear down the "cheap label" if it wants to break through.

He stressed that Ruyi group is integrating global resources and invites the best designers in the world to "use it for us".

The latest interest in overseas designer brands is Semir, the domestic fashion group. Last week, it announced that it would buy a stake of 5 million US dollars (34 million 273 thousand yuan) for the parent company of the brand name of the Chinese designer Jason Wu, which means that the brand valuation of Jason Wu has reached 45 million yuan, or about 300 million yuan.