The Tenth Asia Color Forum Helps Pu Yuan March To The First Town Of Chinese Fashion.

On 2018 09, 16, the tenth Asia Color forum was successfully held in Pu Yuan, Tongxiang, Zhejiang.

Since its first launch in 2004, all the Asian color forums have left footprints in different cities, leaving color marks from Beijing, Tokyo and Seoul to Wuxi, Shanghai and Qingdao. It has become the largest high-end forum in the Asian color world.

This event is hosted by the Asian color Federation, China Fashion Color Association, Tongxiang Municipal People's government, the Pu Yuan Knitting Industrial Park Management Committee, the Pu Yuan Town People's government, Tongxiang talent office, Tongxiang Science Association,

Co operation.

The theme of this forum is "color, innovation and integration". Many experts and scholars have been invited to share their research in their respective fields. They have explored the important role and influence of color, and the future trend of color in various fields.

Guests attending the forum include Yang Jizhao, vice president of the China Federation of fashion industries, vice president of the China Fashion Color Association, Zhejiang University, Professor Xu Haisong, doctoral advisor of the Chinese popular color association, Wang Zhongmin, vice chairman of Zhejiang Association of science and technology, Dai Li, Minister of Zhejiang Association of science and technology, Wu Genjun, President of Jiaxing Association for science and technology, deputy secretary of Tongxiang Municipal Science and Technology Commission, Pan Chuandi, Secretary of Tongxiang Municipal Committee, Minister of organization, vice mayor of Tongxiang Municipal People's government, Secretary of the Party committee of Pu Yuan Town, director of the Management Committee of the knitting industrial park of Pu Yuan, director of personnel office of Tongxiang Municipal Committee, chairman of the association of science and technology of Jiaxing, chairman of the association of science and technology of Tongxiang, and leaders from Italy, Japan, Korea and China.

Pan Chuandi, deputy secretary of the Tongxiang Municipal Committee and Secretary of the political and legislative committee, said in his speech.

As a highlight of the 2018 China Puzhou fashion week, it attracted representatives from experts and well-known enterprises from home and abroad in the field of fashion color.

In recent years, Tongxiang has developed rapidly. In 2017, it achieved 20 billion 300 million yuan in gross national product and 10 billion 800 million yuan in total revenue. It has been ranked the top 100 counties in China for many years. Tongxiang, as the permanent venue of the world Internet Conference, is fifth of the total electricity, retail and Internet density, making Tongxiang the tide of the Internet economy. Tongxiang has won the title of national health city, National Garden City, excellent Chinese tourist city and so on.

I hope this time I will return to Tongxiang in the name of fashion, focus on Pu Yuan, discuss fashion color and merge with the fashion industry, so that Pu Yuan will be the first Chinese fashion town from the first town of Chinese sweater.

Wang Zhongmin, vice chairman of Zhejiang Provincial Association for science and technology, said in his speech that China's economy is at a critical stage of optimizing economic structure and changing growth momentum, and building a modern economic system is the urgent requirement for crossing the gateway and the strategic goal of China's development.

He believes that this forum can build a larger exchange platform for enterprises, so that enterprises can exchange each other in a wider scope, learn from each other's strengths and weaknesses, fully grasp the value of color science, and realize the application and innovation of color independently, so that more manufacturers and brands will create a fashion product that leads the consumption trend, and color workers will have more opportunities to participate in the color design and development application in the region.

We hope that more experts will pay more attention to Zhejiang and Tongxiang, and introduce more achievements to Zhejiang and Tongxiang, so as to provide strong scientific and technological support for the Tongxiang province to speed up the goal of building a moderately prosperous society in an all-round way.

Address and declare

Open.

Yang Jizhao said that in the past 40 years of reform and opening up, people have put forward new requirements for the development of China's color cause. They are no longer confined to the requirements of clothing and home color. Construction, industrial products and other fields also need the help of color. Through constant efforts, the Asian color forum has become an international platform to absorb Asian and European and American color circles.

The China Fashion Color Association is committed to promoting the development of China's fashion industry and promoting the prosperity of China's color industry through this platform.

It is believed that this forum will become a cutting-edge, professional and interesting color exchange activity. The sharing of guests will bring more ideas for industrial development.

We introduced the "first town of Chinese fashion" in detail.

Su Weiming said that 40 years of development, Pu Yuan has become one of the core industries of the clothing industry, which is the highest industry, the most closely linked industrial chain and the most complete supporting facilities.

With creativity as the guide and brand as the driving force, fashion will be made from 4 aspects: market, industry, platform and activity. In the future, Pu Yuan will work out a new round of high starting point development plan for fashion industry, cultivate fashion industry in an all-round way, and push forward the internationalization of PU industry's fashion industry.

The first town.

Color is one of the most important ways to perceive the world. It is the easiest way to touch people's hearts.

Color is applied to every aspect of life, especially in clothing design.

Nowadays, enterprises have begun to attach importance to color design and pay attention to the research and application of popular colors.

In this respect, what is the status quo? What are the trends in the future? Experts share and exchange the most effective color experience.

Guo Ruiping, a professor at Beijing Institute Of Fashion Technology, shares her experience and experience in color from the perspective of color users and users. It includes the following 4 aspects: the trend and the trend of personal experience, the unity and individuality of fashion, and the trend of knitting and fashion.

She believes that modern technology will create a lot of obstacles for us. Before using colors, we should consider the balance and relevance between colors and colors.

Zhou Xin, director of product and color design at DIC group, Japan, said that the so-called popular colors can be released from the cultural background to the world, and can also learn from advanced experience and integrate with their cultural backgrounds.

In the international fashion trend, we can see a lot of Oriental interests in Asia, such as Eastern characters, various Zodiac patterns, etc.

Western luxury brand designers and brand development researchers say that the most important guests are from China. The addition of Oriental elements to new products can be more popular. Besides, designers, architects, products or Chinese restaurants in all parts of China are very popular all over the world.

Color trend research not only affects fashion and fashion, but also plays a practical role in product R & D, business development and other aspects.

Jin Shengxian, the chief researcher of South Korea's pat Tong Color Research Institute, combined with the current social development and human psychological needs, analyzes the future color trends. Through 48 central colors and 4 key words, it shows the direction and trend of color analysis, and provides an effective trend for the industry.

He introduced that color matching should be avoided as far as possible during the use of color. We should consider how to show the gorgeous colors and create special color effects through various processing techniques.

Francesca Peirani, Professor of IED European design school in Italy, explains the trend of interior design and explains the influence of color on people's lives.

He said that in the era of trend leading development and information interaction, interior design creativity is unlimited, and color plays an important role in it. Using different colors to do line and surface segmentation and using color to highlight important design parts will make dull space interesting.

Ding Boyang, a Chinese province of Taiwan, shared the experience of landing in the mainland for 10 years, and presented a different view to the audience.

He said that at present, retail space and various indoor lighting design adopt simple and natural way to make it easier for the public to accept, the lighting color is single color, and try to weaken the decoration part.

In the era of emphasizing innovation, the integration of different thinking and pboundary in different fields can create more diversified values, and color as one of the elements also reflects different values.

CMF, a leading designer in Japan and a consultant in Osaka industry creation hall, introduces the use of colors in the research and development of CMF products.

He said that the combination of product and demand can better create value creation, and make color play the most important role in product design. Using color to give product value is something that every color designer should consider. The color design should also consider the hardware part of the product, and use color to show the sense of quality and design of the product.

Jin Yuqi, director of Personal Image Branding (PIB), explains the healing of colors.

Jin Yuqi introduced that color therapy is a kind of light therapy. It can treat body mental or spiritual diseases through color, choose suitable colors according to specific conditions, and use color to enhance our physical and mental healing ability, enhance our confidence and feel comfortable and happy, so as to treat our body and mind.

Color healing can also enhance our physical and mental stability, concentration ability, adjust our body balance, help find our suitable color, improve our production efficiency and learning efficiency.

Yu Hongkong, a famous designer in China, interpreted the cheongsam's interpretation in modern costumes.

She said that color is the first element of visual perception, and is the direct embodiment of the core value of clothing brands. Although different brands have different positioning, the role of color in brand DNA is the same. Color has strengthened the characteristics of brand DNA, and its brand personality manifests itself as a powerful weapon to impress consumers.

Cheongsam is becoming more and more popular in recent years, but the version and details are still dominated by tradition. By contrast, the larger color design gives people a strong visual impact.

Japan's water user department has shared his views on color in his operation and value innovation.

He said that in vision, hearing, smell, taste, touch and psychological sense, vision should be the first priority, so that all people can feel the change in a second.

In the clothing exhibition hall, you can choose a single color hue according to the theme, avoiding the confusion caused by different styles.

The color field attaches great importance to creativity and new energy. Clothing clothing represents the promotion of a person's culture, as well as the realization and embodiment of personal ego, which can be expressed through the color of clothing.

Professor Li Haizhu of Centre College in Korea introduced the influence of different video color pictures.

Li Haizhu said that after twentieth Century entered the era of post-modernism, we ushered in an emotional or perceptual interest era, entered the perceptual era, all kinds of media, especially music video and video penetration into every corner of life.

Different color vision can also affect people's feeling of listening to a song. The color of the singer's clothes and the color of the background are very closely linked. The color in the video can play a very powerful power. How to use the charming color to fascinate the audience has become the key to success.

As a highlight of Pu Zhou fashion week, the tenth Asia Color forum came to the national "sweater fashion town" Pu Yuan.

This forum facilitates the seamless docking between international designers and local brands of Pu Yuan, and speeds up local enterprises to learn from and integrate the innovative designs of international designers, and explores new ways for Pu Yuan to upgrade the traditional sweater industry to the fashion industry, effectively promoting the brand upgrading and color building of enterprises, and assisting the innovation and development of the industry, so as to make the color create value.