Traditional Brand Pformation Fashion Operator Min Faction Clothing Overweight Tide Male Economy

This year, driven by consumption upgrading

Is showing a multipolar differentiation:

How to find new opportunities for development in the cracks? At present, the 90's have become the main consumer groups. The future strength of the 00 generation can not be underestimated. These young people born in the Internet age have a more independent attitude and fashion aesthetic attitude. The tide male economy has become the trend economy.

For garment enterprises, whether they are IP image, original design or scene upgrading, they must differentiate themselves in order to meet the multiple needs of consumers, so as to form their own IP.

In the past one or two years, many

In this respect, many attempts have been made to start the tide of the male economy.

Traditional brand pformation fashion operator

In the past, when people heard about the men's clothing, they probably thought of the impression of black and white, simple, steady and upscale.

Long ago, it was labelled "business casual", plus Chen Daoming's endorsement, which gave people too much sense of stability.

But recently, people have found traces of the younger pformation of Li Lang: since this year, Li Lang has launched a light fashion series for consumers aged 20 to 35, and has also opened up footwear production lines, including

The whole category matrix.

By attracting the top designers in the world to integrate into more fashion trends, its shop decoration style has also been replaced by the sixth generation space scene design.

It is reported that the new product line will be launched in 2019 to create a one-stop shopping style image.

The industry pointed out that with the formal operation of the production line, the company will have a trend business.

Brand, fashion, younger brand, underwear, socks, ornaments, footwear, including the "wear" three-dimensional matrix, from traditional men's clothing to fashion, "taste" fashion apparel brand operators.

More and more brands are changing to the tide male economy.

Currently, there is no uniform definition and scope for the tide card. But the industry believes that most of the tide cards have two characteristics: one is younger, the main audience is young people, regardless of the clothing design itself, or pricing strategy and marketing strategy, are trying to cater to the needs and affordability of young people.

The two is personalization. Tide cards usually have a strong personal color. Behind each tide card is a key figure. Many of the founders include designers, models, singers, photographers, actors, etc. these people often have a certain reputation before creating the tide card.

And Lee is only Quanzhou.

One of the brands that are actively changing to the tide male economy.

After 2012, the seven wolves suffered a continuous decline in their performance and diversified development. They were also seeking growth in performance.

Seven wolves last year

As the center, we should promote the development of investment business around the field of fashion consumption, and strive to lay more brand fashion areas in the field of international light luxury clothing.

In 2016, 16N, a young fashion brand rooted in France, joined the seven wolf fashion industry investment service group.

As an important tide card in the fashion industry of the seven wolves, 16N is committed to collision and integration of European ideas and Chinese local needs with its cutting-edge design ideas.

Not long ago, the seven wolves under the banner of Italy tide brand WOLF TOTEM Milan big show, once again ignited Fujian clothing brand battle for the tide male heights.

CABBEEN has also been on the road.

"Most of the products we choose are young people who advocate fashion and quality life, many of whom are selected by their girlfriends for their boyfriends."

CABBEEN chairman Yang Ziming believes that CABBEEN's existing four sub brands can not meet the increasingly subdivided consumer groups, and will also add some more fashionable products or brands.

Many of the later Fujian men's wear brands, from the beginning, are located in the Chao men's economy, such as backstreet boys and abnormity clothing brands, such as "type boys". They are in the Backstreet Boys and the men's wear partners list, many of them are more than 20 years old.

The market has increased by more than 200 billion yuan in the past five years.

In the first half of 2018, men's wear brands showed uneven performance in the men's wear market.

On the whole, the revenue of men's clothing business is increasing, but net profit is profitable and profitability is improving.

But in the face of the complex market of clothing, if we want to develop in depth in the industry, we need to explore a variety of directions and patterns.

The industry pointed out that in the new era of consumption environment, tide brand and designer brand are rising with the help of consumption upgrading, which has already formed a certain influence in the personalized segmentation market, impacting on the traditional men's wear brand market, resulting in a decline in the market share and concentration of the leading leading brands of fashion casual wear and business.

"The traditional style of men's wear brands, such as the inherent version and the single tailoring, will no longer be favored by fashion trends. In addition, the influx of international fashion brands and the increasing number of players in the men's clothing market will continue to squeeze the performance of traditional brands."

An industry insider said.

Data show that the current global men's clothing market occupies 40% of the apparel industry as a whole, and it is expected to reach US $438 billion in 2020. In the next three years, the men's wear market will grow at a compound growth rate of 1.5%.

The domestic men's wear brand performance also showed signs of recovery, the mainland men's clothing market in the past five years increased by more than 200 billion yuan, is expected to continue in the next five years with two digit growth rate.

At present, traditional men's wear brands are actively seeking new models and breakthroughs to improve their performance.

YOUNGOR has returned to the main garment industry, the tourism and cultural business of Sino nore, the pursuit of diversified brand development, and many of the Fujian clothing enterprises have increased the tide brand economy, constantly excavating new growth space, and have gone out of fashion in the road of garment industry recovery.