Smart Clothing Is A New Breakthrough For Reviving Traditional Clothing Industry. The Market Scale Will Exceed 100 Billion In 2020.

Since 2012,

The release of GoogleGlass has been seen.

Then, various wearable devices sprang up and were welcomed by many young people pursuing technology and fashion.

Smart watch, smart bracelet,

...

This smart wearable whirlwind is now spreading.

。

Smart clothing based on big data, Internet of things and technological innovation is gradually becoming a revival tradition.

A new breakthrough.

Smart wearable device is a hot product in recent years, and every big manufacturer hopes to occupy a place in this field.

According to statistics, in the second quarter of 2018, the top ranking of smart wearable devices was some old faces like apple and millet.

From the data, we can see that in the second quarter of 2018, the total shipment volume of smart wearable devices was 27 million 900 thousand, representing an increase of 5.5% over the same period of the previous year.

Among them, AppleWatch is the most popular smart wearable device. In the second quarter of 2018, shipments exceeded 4 million 700 thousand, an increase of 38.4% compared with the same period last year, and the market share increased to 17%.

In the data, millet occupies second place, of which their products are very diverse, including bracelet, children's watches and shoes, and mainly for the relatively low-end products.

In the second quarter of 2018, millet shipments reached 4 million 200 thousand, an increase of 19.8% over last year, occupying 15.1% of the market share.

The three to five places are Fitbit, HUAWEI and Garmin, whose shipments are 2 million 700 thousand, 1 million 800 thousand and 1 million 500 thousand respectively.

In this case, Fitbit's year-on-year shipments fell by 21.7%.

The size of smart clothing market is expected to exceed 100 billion in 2020

From the perspective of smart clothing industry, in 2016, it was called the first year of smart clothing. With the continuous improvement of capital in recent years, start-ups continued to pour in.

According to statistics, in 2016, smart clothing nearly jumped from zero or one to the first category of wearable products, with a total shipment volume of 26 million, which accounted for only 1/1000 of the annual shipments of Chinese clothing. It is estimated that by 2020,

The scale will exceed 100 billion.

Reasons for the development of smart clothing

According to industry analysis, at present, smart watches, smart bracelet, smart glasses and other products have developed into a "homogenization" in terms of product technology and form performance.

Therefore, smart clothing, as the undertaker of smart bracelet and other equipment, will promote the wearable device to continue to move forward. Smart clothing will undoubtedly be the best choice.

On the other hand, the market capacity of clothing is huge. Both the brand's market operation experience and distribution channels are relatively mature. Compared with those hardware manufacturers who have built up from scratch, they are much larger in communication and penetration.

Again, it has something to do with the attributes of the product.

Clothing is not only a human necessities, but also a closer contact with the human body. For the functional realization of the wearable device, the human data collected by the wearable device is more accurate than the current hand ring, watch and other devices.

This improves the user experience of wearable devices to a certain extent, and will play a positive role in the promotion and development of wearable devices.

At present, the smart clothing market is still a blue ocean.

Although the huge prospect of smart clothing has been favored by the industry, there are also some enterprises in the market. But for now, there are still many "pain spots" restricting the smart clothing industry.

For example, the smart clothing industry has just started. Neither technology nor products are immature. These functions are not enough to impress consumers.

In addition, the high price of smart clothing is also a major obstacle to market development.

Take the smart thermostat clothing launched by Chi sang technology as an example, the price is 1000 yuan, and accessory accessories are also expensive.

And smart clothing needs to really enter the mass market, the first prerequisite is that the price must be cheap enough.

In this way, the development of smart clothing has a long way to go.

With the rapid development of the smart wearable device market,

The market will also expand further.