Taiping Bird Opens Its Living Home To Guide Young People'S Way Of Life.

Recently,

To issue "soul torture" to consumers by "topic of desire for life", and dialogue with seven young urban youths in the image of "desire for urban life".

Decided to enter the home life field.

Fashion classics of PEACEBIRD LIVIN '(Taiping bird nest)

In September 22nd, PEACEBIRD LIVIN will be opened at the five store in Ningbo.

As the first bird in the Pacific bird

The home brand, PEACEBIRD LIVIN, divides the store into three categories: 100 boutique, 200 life shop and 300 or more concept stores to meet the needs of different consumers.

All the time, the impression that the Taiping bird gives the outside world is to play,

These concepts can be found in PEACEBIRD LIVIN ", especially in terms of interaction with consumers. PEACEBIRD LIVIN" passes the concept of fashion life through the creation of life scenes and the display of products.

"PEACEBIRD LIVIN" brings only products with high quality, design sense and cost performance into people's lives.

PEACEBIRD LIVIN "responsible person told Lian Shang net:" under such a premise, we have a complete set of life product logic: Based on the needs and characteristics of life, we need to design and develop a balanced student living product, and plan rich product categories based on the satisfaction of life scenes. Based on habits and a little higher than the premise of life aesthetics, we emphasize the depth of space scene experience, thus more intuitive dissemination and experience.

In fact, PEACEBIRD LIVIN stores are rich in products, with a total of nearly 3000 SKU products, including home textiles, food and beverage products, home accessories, travel peripheral, fragrance, stationery, 3C, digital,

"Bathroom products and other product structure," in the future will also consider increasing personal care products and cosmetics products.

Brand aggregation effect

Prior to the opening of the home store, in September 15th, Taiping bird opened its first new retail flagship store in Hangzhou's joy city. This means that Taiping bird officially launched the brand aggregation effect strategy. In the future, the flagship store will be used as the retail site to build a tidal platform PEACEBIRD+.

As early as many years ago, Taiping bird began a multi brand strategic layout -- Taiping bird dress, Ping bird Mens, Lok Ting LEDIN dress, MATERIAL GIRL dress, Mini Peace children's clothing.

These brands are different and different in attitude, attracting different people.

It is precisely through the expression of attitude that Taiping bird quickly led the "national tide" fashion and countless powder intake. In the first half of 2018, the total effective membership of Taiping bird exceeded 1500 million, an increase of 28.46% over the same period last year, and the contribution of members to retail sales was 2 billion 101 million yuan, an increase of 45.66% over the same period last year, accounting for 39.45% of the total retail sales, an increase of 8.34 percentage points over the same period last year.

Among them, the number of active and effective members exceeded 600 thousand, an increase of 26.54% over the previous year, contributing 1 billion 155 million yuan in retail sales, an increase of 43.73% over the previous year, accounting for 21.69% of the total retail sales, an increase of 4.36 percentage points over the same period last year.

The opening of the home hall is also an important step in the development of Taiping bird's linkage. "We will take advantage of its own 20 years of merchandising and product design capabilities, brand marketing, domestic channel development advantages and retail experience in the domestic fashion retailing industry, so PEACEBIRD LIVIN" not only enriches the brand matrix, but also meets the new generation of consumers' dual needs for quality of life and dressing styles.

PEACEBIRD LIVIN, as a member of Taiping bird's first fashion lifestyle home brand and multi brand combination matrix, will maintain unity with the company's clothing brand style and develop a series of cooperative products. Of course, in the near future, it can expect to establish a unified style store with the company's clothing brands in shopping malls, shopping centers and other venues.

The image of Taiping bird can play and play has been penetrated into the hearts of customers. Aside from the "soul torture" of home brand stores, this year's expression of "youth culture" is very new.

At the beginning of this year, Taiping bird showed its first show in New York fashion week and launched a joint venture with Coca-Cola.

In August, Taiping bird suit and 100 years old domestic Phoenix Bicycle released 2018 PEACEBIRD WOMEN autumn and winter show.

Through a series of actions, Taiping bird interpreted its definition of "youth culture" and launched the concept of "Taiping youth".

From the youth culture to the Taiping youth's proposal, we can see that Taiping bird has developed from understanding youth culture and approaching youth culture to gradually lead the youth culture. This kind of guidance is not just the dressing style, but now it has been extended to the way of life, which is also the significance of the home library opening.

So PEACEBIRD LIVIN will also expand rapidly.

"In the future brand development, the layout is mainly in the East, southwest, central and North China regions. In each province, the core cities will be the first priority for the layout of the shops, and the shops will be opened according to the location of cities with a GDP greater than 50 billion and a population of not less than 1 million. The layout of the 5 stores in PEACEBIRD LIVIN" will be arranged in Ningbo. The next step is to plan Ningbo and Hangzhou as the core cities within the Zhejiang area, giving priority to shops and 7-9 stores.