Amazon Launched Its Own Sports Fashion Brand Aurique, The Main Cost-Effective.

Us electricity giant

We are steadily achieving the goal of its fashionable empire.

A few days ago

The Aurique autumn and winter series includes a variety of products that are suitable for daily commuting, and can also be worn to the gym, such as fitness suits, tights, sports bra,

Vest and so on.

Amazon stressed that Aurique's sports equipment is both fashionable and stylish. "It's a good match for brunch luncheon and gym training."

Amazon pointed out that the design of the Aurique series is mainly fashionable, high quality, comfortable and high performance, and the price will not burden consumers.

The unit price of Aurique products is 14~32 pounds (about 127~290 yuan).

"We use carefully selected fabrics to blend in.

The most popular detail design has created a variety of fashion choices suitable for sports lifestyle.

In order to promote this series, Amazon also launched brand activities.

In the first week, consumers who enjoy the new series of 20 pounds can enjoy twenty percent off discount.

Amazon March

In fact, there was early warning in the field. In October 2017, it was pointed out that two suppliers of Makalot Industrial Co. and Eclat Textile Co. in Taiwan, China, worked together with Amazon to produce sportswear for them.

Among them, Eclat Textile Co. has outstanding high performance sportswear technology. It is a clothing manufacturer of famous sports brands such as Nike, Lululemon, Under and Armour.

Aurique is Amazon's fifth private brand launched in the European market in the past year.

The four brands that have been launched include: dinner dress brand Truth & Fable, daily wear brand Find, underwear brand Iris & Lilly and high-end basic clothing brand Meraki.

Amazon's clothing brand portfolio embodies the whole strategy of the group, that is, permeating every aspect of the consumer lifestyle, but its target audience is mainly looking for affordable customers.

Morgan Stanley (Morgan Shi Danli) recently said that Amazon will become the largest clothing retailer in the United States this year, and its market share is expected to reach 14% by 2020.

In 2015, Amazon's share of the clothing market in the United States was about 5%.

A consumer survey conducted by CPC Strategy shows that Amazon is expected to sell $28 billion worth of clothing in 2018, which is almost equal to the total value of clothing exported to Bangladesh and Vietnam each year, and its clothing sales may reach $85 billion by 2020.

Amazon's $150 billion 810 million brand value has won the championship in the list of the 2018 most valuable 50 retailers in the world recently announced by Brand Finance, a well-known British brand assessment agency.