Beijing Institute Of Fashion Technology Works Together With Vip.Com'S Non Profit Legacy In Beijing Fashion Week

On the evening of September 19th, Beijing Institute Of Fashion Technology launched a new press conference on "Art + legacy, heritage Millennium" in the vip.com public service. It was unveiled at the 2018 Beijing fashion week unveiled by Beijing in Beijing.

Here, coincides with the opening of the sixth Beijing Wangfujing international brand Festival, fashion fads are pouring into Beijing's first cultural street.

It is reported that this work is rooted in the discovery and dissemination of intangible cultural heritage, importing designer resources for aesthetic reconstruction and modern fashion design of non heritage products.

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Jewellery and other products are the carrier, and expand the market development space for non heritage products, promote the activation and inheritance of intangible heritage with modern aesthetics and electricity supplier operation.

At the same time, the activities announced that vip.com's public interest and Beijing Institute Of Fashion Technology jointly built the "love workshop, the legacy of all things winter special field" is about to be launched in late November. At that time, a number of cross border design products will be launched on this occasion.

New direction.

"Art + legacy" stunning appearance in Beijing fashion week, culture and fashion, new generation of intangible cultural heritage

Embroidered aquarium horsetail embroidered mother

The mother of weaving Dong cloth

Embroidered embroidered mother of embroidery

The designer communicates with the grass cloth successor to learn the skills of summer cloth.

Beijing Institute Of Fashion Technology, founded in 1959, is the first clothing college in China. With the training of high-quality talents, cultural inheritance and innovation, scientific and technological innovation, international cooperation and exchanges, she has served the society in an all-round way and has become a talent and innovation ground in the field of industrial development, fashion design and cultural creativity.

In 2018, we entered into strategic cooperation with vip.com public welfare. As a partner of vip.com's "wake up Millennium beauty" non profit public welfare project, we are awakening, activating, empowering and serving. We have formed an organic combination of production, learning, research, marketing and show from the aspects of industry guidance, personnel training, craftsman assistance and designer introduction, so as to realize the protection, inheritance and innovation of intangible cultural heritage.

Love workshop "awakening the beauty of a thousand years", a series of special events launched

The whole conference is divided into three chapters, one of which comes from the two independent designers representing Jiang Xi and Zhang Yuanjing, who graduated from Beijing Institute Of Fashion Technology.

For the past two years, the designers have studied traditional culture and non heritage handicrafts as the research direction. They have been firmly using the contemporary art design language to explore the way of products with Chinese cultural connotation and fashion spirit.

Jiang Xi, founder of Hei Shang brand

Jiang Xi's design works

Jiang Xi, Bachelor of art and design, Beijing Institute Of Fashion Technology, master of fashion accessories, Italy Ma Lan Valley Fashion Institute, visiting professor, Beijing Institute Of Fashion Technology School of art and design.

Designer, "CCCLA International Footwear Design Competition Gold Award", APEC leader dress designer, "CICICHEUNG Xi" brand director, the first independent designer to hold a personal brand conference in the Imperial Palace.

Their works are mainly made by traditional craftsmen, and embroidery on their works is made up of embroidered mothers and needlework. It takes tens of hours and is carefully embroidered. It seems that tradition is actually reconstructed by modern design language and technology through many innovative techniques and high-tech means.

The beautiful scenery of the traditional art is outlined in the single product.

Founder Zhang Yuanjing

Zhang Yuanjing's design works

Zhang Yuanjing, a Bachelor of textile art and design from Beijing Institute Of Fashion Technology, is engaged in the re design and research work of the intangible cultural heritage. He founded the source of life in Beijing.

He was invited to Beijing international design week and Milan international handicraft exhibition.

Jointly develop traditional Chinese handicrafts with international luggage brand Obrish and international jewelry brand Wolf.

Always adhere to not designed for the design, just to pass that history, that skill.

The product of chapter two is a series of derivatives of "the awakening of millennial beauty - the legacy of all things" jointly launched by vip.com public welfare "love workshop" electric business public welfare platform and Beijing Institute Of Fashion Technology.

Through the cooperation between schools and enterprises, the two sides have applied academic research, product design and research, technological innovation and design personnel training and other advantages to non heritage derivatives. Through joint industry guidance, non heritage talent cultivation, intangible heritage fashion products, and e-commerce public sale, the modern lifestyle, fashion commercialization and sustainable development of intangible cultural heritage have been promoted. In particular, outstanding designers at home and abroad have deeply participated in the reconstruction of intangible heritage aesthetics, breaking through reshaping and carving, showing the unique charm of intangible heritage culture, and making traditional handicraft new development in modern design.

Take Gao Wei, a tutor of the non heritage training course at Beijing Institute Of Fashion Technology as an example. He worked in fashion design for nearly 30 years. He studied in Paris Design Institute, and founded a designer personal brand GAOWEI+XINZHAN in Paris, and participated in the French fashion week in Paris for 13 years in a row.

Gao Wei used the technology of paper-cut to be used in costume design. Instead of paper, he applied traditional high temperature composite technology to traditional costumes, and used modern language to express his traditional skills.

The product of Beijing Institute Of Fashion Technology's cooperation with vip.com's public welfare will be launched in the late November, and it is believed that a new wave of fashion will be launched.

Chapter three is also a part of the finale. The product is from the associate professor of Beijing Institute Of Fashion Technology, Yang Jie, Vice Dean of the school of clothing art and engineering, Professor Guo Ruiping of Beijing Institute Of Fashion Technology, and Liang Yan, an associate professor of Beijing Institute Of Fashion Technology.

Thinking and attitude.

Yang Jie, associate professor of Beijing Institute Of Fashion Technology, vice president of fashion art and Engineering College, Yang Jie,

Yang Jie's vice president, "green blue purple" series, is a constant attempt to blend the dress culture of the Miao nationality and the international design perspective for many years. From the works, you can feel the unique embroidery techniques, such as embroidery, seed embroidery, folding embroidery, broken line embroidery, wrinkle embroidery, horsetail embroidery, lock embroidery, and so on.

Miao embroidery combines different forms of images freely, without being constrained by natural form and time and space. Through artistic abstraction, it is bold to exaggerate the deformation and become full of fun, and express the blessing of a happy and happy life.

Traditional bright cloth, bucket cloth and various embroidery techniques are combined with modern cutting techniques, enriching the works that convey moving stories from texture and form.

Professor Guo Ruiping, Professor of Beijing Institute Of Fashion Technology, design works of Professor Guo Ruiping

Professor Guo Ruiping's "Egret frost" series, "egrets for frost - non heritage clothing show" design inspiration from the twenty-four solar terms - Bailu.

The work selected the White Dew season, the cold artistic conception, the imagination in the morning mist of the Ling River, the elegant and smart posture of the egret's independence.

"Pale green, White Dew is frost, the so-called" Yi Ren "is homophone on the water side, dew and Heron. If the heron is an invisible person, it can be seen but not far away.

Liang Yan, associate professor of Beijing Institute Of Fashion Technology

Associate professor Liang Yan "nine wild" series, style relaxed, lazy; bright purple, green, bright yellow, peach red...

The strong colors in Chinese traditional culture are presented in the works, especially the mysterious purple with traditional color meaning of Royal costumes, which is more mysterious. The common images in traditional culture are Qinglong, white tiger, Xuanwu, rosefinch, crane and unicorn.

Reappear, straightforward and surreal.

This conference shows more than 400 spectators on the scene, such as summer cloth, Dong cloth, Dong embroidery, Hami embroidery, batik, Yi embroidery, silk mosaic, and other non heritage art derivatives. The crossover and heritage of craftsmen and designers have broken through reshaping and elaborately carved, showing the unique charm of the intangible cultural Heritage vividly, making the traditional handicraft shining new and modern collision in modern design, and producing more than 70 sets of non heritage elements.

In the future, Beijing Institute Of Fashion Technology and vip.com public welfare will continue to strengthen cooperation between schools and enterprises, constantly explore and build a complete legacy industry chain, and further expand the modern application scene of intangible cultural heritage, so that more people can understand non heritage, understand intangible heritage and love intangible heritage, and excavate the traditional fashion of non heritage skills.