Adidas And Puma'S Growth Process, You May Not Know That The Boss Has Two Brothers For A Lifetime.

The 80 year entanglement between Adidas and Puma has led to 80 years of competition for a brand.

Adidas and puma are the two giants in sports brand.

The existence of a sports brand giant that shares most of the market share.

Well, do you know?

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I was once a family, and the boss was two brothers.

The story originated from about 80 years ago in a small town in the southern part of Germany called Hedo root.

There are two brothers in this town, one is Adolf dash, the other is Rudolf Dassault. The former is the founder of Adidas, and the latter is the founder of Puma.

Adolf has the skills to make some shoes, and Rudolf can communicate with each other, so the two brothers have created the Dallas shoe factory, which is the predecessor of Adidas and Puma.

In 1928, the two brothers brought the Dallas sneakers into the Amsterdam Olympic Games in Holland for the first time. Since then, the two brothers have taken an indissoluble bond with the Olympic Games.

As the cause of prosperity, the Dallas family gradually become rich, become a wealthy family.

But it didn't last long. Hitler launched World War II, and Rudolf was forced to enlist in the army. His younger brother Adolf was able to keep his brother's military service because the government needed to keep running shoes.

The conscription also made the two brothers estrangement for the first time. Soon after the end of World War II, Rudolf returned to his family.

Later, the Allied forces conducted a survey of the Dallas shoe factory's involvement with the Nazis. As a result, his brother Rudolf was reported to be a prisoner of war by his brother Adolf.

From then on, the two people escalated sharply.

In the winter of 1948, two people diverted their opinions on business. In 1949, the contradiction had escalated to an inability to reconcile, so the two people were separated.

Brother Rudolf brought the children and his wife and general wealth to the other shore of the other river. And most of the salesmen followed them, so they created the "Puma" here. The younger brother Adolf also created the "Adidas" later. From then on, the resentment of the two families and products also began.

In the following time, the two personal contradictions rose to the enterprise contradiction.

At that time, even the twenty thousand towns were divided into two camps to prohibit intermarriage.

And if not the people who agree with the company and the supporters of the same brand can not even speak, what is more wonderful is that if the bus is full of supporters of Adidas, then Puma's supporters will not get on the bus and wait for the next trip.

In the following decades, two brands competed on the market.

It is said that when the two died, they made a will to let two offspring continue to fight.

How deep is this hatred!