Reconstructing New Ecology And Promoting New Development Wenling Convenes China Summit Forum On Children'S Shoes Industry

　　 In October 11th, China (Wenling) children shoes industry summit forum was held in Wenling with the theme of "reconstructing new ecology and promoting new development". China Leather Association, Zhejiang Leather industry Sponsored by the association and the Wenling municipal government, Wenling Municipal Bureau of letters, Business Bureau, Chengbei street and Wenling daily of Zhejiang Newspaper Group Co hosted and attended more than 400 entrepreneurs from inside and outside the province.

Wenling, known as "the ten of the world," footwear industry The output value exceeds 32 billion yuan, and production and export volume rank first in the counties (cities and districts) of the whole country. At present, Wenling is promoting all round renovation. footwear industry Transformation and upgrading of large renovation actions, brand marketing, innovation driven to achieve from the scale to heavy pattern of butterfly regeneration. This forum is a display of results, benchmarking and brand promotion. It is also a re mobilization and re start of industrial spanformation and regional development.

In the morning, Wenling City Children's shoes exhibition For the first time.

According to the briefing, in order to support the upgrading of footwear enterprises, Wenling has formulated and promulgated the "implementation of the machinery replacement mechanism" in Wenling footwear industry in 2015. Shoemaking industry After the "machine replacement" demonstration projects are funded, this year, the "ten policies to support the upgrade of footwear enterprises", including supporting enterprise upgrading and upgrading and completing the "dirty and dangerous" footwear enterprises (workshops) centralized renovation.

"Taking the independent brand line is the key to breaking the breaking of the footwear industry in Wenling, and the summit forum will give us more inspiration." Zhu Fude, the head of Wenling's delderong Footwear Co., Ltd., told reporters that the company's own brand "fuderong" was awarded the "ten brands of Chinese children's shoes". "The factory price of shoes is sixty or seventy yuan, which can be sold to more than 300 yuan in the counter, which is the brand value." This year, the company has invested about 3000000 yuan to complete the workshop "machine replacement", reducing 1/3 of the lathe workers, but the efficiency has increased by 1/3.

At present, Wenling is taking 6 shoe industry key towns (streets) as a breakthrough to start the shoe industry rectification and upgrading for three years. By 2020, Wenling plans to build a number of small and micro parks in 6 key towns (streets) to guide enterprises to move to the park and intensify innovation and upgrading, so as to promote the professionalization and branding of footwear industry and create brand names for children's shoes that are influential throughout the country. Meanwhile, Wenling is exploring to spanplant the brand and image of "dawn lion" to the footwear industry, and strive to build a brand of children's shoes that are influential throughout the country, so as to realize the perfect docking between net red IP and regional brands.