Luxury Brand Gucci Gucci Does Not Cooperate With Alibaba And Jingdong Because Of Its Overflowing Counterfeit Goods.

It is reported that due to declining performance and weak growth, the recent European luxury companies share prices have seen a slight collective decline, even the French luxury group Kering (hereinafter referred to as Kai Yun group) Gucci Gucci, Saint Laurent Saint Laurent, Paris family Balenciaga and other brands sales growth is slightly lower than expected.

Compared to other countries, the demand for luxury goods has begun to decline. Only when Chinese consumers are obsessed with luxury goods can they be seen.

To a large extent, the success or failure determines its fate.

But Marco Bizzarri, chief executive of Italy fashion brand Gucci, Marco Bizzarri, still said at a recent conference on "BoF Fashion Business Review" that the brand will not cooperate with Alibaba and Jingdong, a well-known electronic business platform, because fake commodities are in flood now.

At the same time, Marco Bizzarri revealed that there are a large number of fake products on most platforms. The reason why Gucci chose not to cooperate is mainly because they do not want to verify the fake products on the platform.

In addition, Marco Bizzarri added that luxury brands' participation in the third party e-commerce platform will make the particular importance of the brand diluted, which is not worth the risk.

Therefore, even though the Gucci brand has been keeping in touch with Alibaba and Jingdong, it is still on the sidelines.

In fact, in recent years, many luxury brands including Burberry, Tiffany and Saint Laurent have begun to accept Chinese electricity providers, but the main ones are

Still skeptical and wait-and-see, Gucci, like Louis Vuitton and Prada, now only chooses to sell products on the China line through the official website.

It is worth mentioning that Kai Yun group had prosecuted for counterfeit goods in 2015.

It is said that the latter encourages sellers to sell and sell their brand counterfeits on the platform, but has been rejected by the court.

Then in 2016, Alibaba announced the establishment of a fake alliance and received the support of LVMH, a rival group.

In addition, last month, Kai Yun group formally announced that the appointment of Ms. Cai Jinqing from the Christie's auction house as the president of the group Greater China took office in September 10th. It is responsible for enhancing the visibility of the group in China and strengthening the team building in Greater China to adapt to the rapidly changing business environment.

Ambition.