National Service Luo Meng -- A Model Of Customized Experts

Once upon a time, the red gang tailors were everywhere in the streets of China. The Shanghai Nanjing Road, once a master of tailoring, once led the "red gang culture" to its peak. Fashion changes. Nowadays, the Mechanic Automation of garment industry makes these skilled craftsman become more and more rare.

In October 18th, on the international stage of Ningbo International Convention and Exhibition Center, Luo Meng became a major focus of many clothing brands. Roland Meng Luo landed strongly in the twenty-second Ningbo International Fashion Festival. This exhibition, Luo Meng created a strong nostalgic style -- retro poster, old car, gramophone and other settings, which was traced back to Shanghai in the Republic of China. On display stands, different series of classic Western costumes were displayed one after another, and the 40 years of wind and rain were concentrated in this magnificent space. Interpreting life with clothes Through time and space, memories can be recalled.

Luo Meng, located in the mouth of the Fenghua River, as the orthodox successor of the red band tailor, has been committed to inheriting the spirit of the century red gang and creating a modern and exquisite art of dress. As a nearly 40 years old brand of national costume, there are few local clothing enterprises in China. The Roman people played the advantage of the red gang's hometown and started the business at the beginning of the business. They hired Yu Yuanfang, a famous "red gang successor", as an enterprise consultant to impart the essence of the traditional crafts of the red gang. He hired Dong Longqing, Lu Cheng Fa, a special clothing Technician of Shanghai to come to the enterprise. To this day, Luo Meng still inherited the superb skills of the red gang, and put over 200 red gang teachers who worked for more than 30 years to join their ranks. By focusing on the high-end consumer groups and market demand, Luo Meng successfully revive the once depressed tailor industry.

Since 1978, Luo Meng has been founded for 40 years. In the past, present and future, time has become a clue to explore its development, presenting space and time in space, and telling this history in Western and Western time. In the cultural concept, Luo Meng, who keeps pace with the times, has always been adhering to the "red gang culture". Western-style clothing is the best symbol of this culture, showing all kinds of suits in this diverse space.

　　 Reporters observed that The overall exhibition hall is mainly designed with classic / elegant / fashionable style elements. Luo Meng uses the nostalgic form to bring out the theme. "Nostalgia" is a tracing and capturing of past history, tracing back to the elements of old Shanghai in the Republic of China. After entering the space, all kinds of suit matching and model combination display. The promo and the poster design of the exhibition hall are both beckoning to the past and beckoning to the future. Technology is integrated into Luo Meng, just like Luo Meng's "red gang" traditional technology combined with modern equipment.

On the central T platform of the exhibition hall, the classic suits in different periods are arranged in an orderly fashion, displaying the classic series, fashion series, Business Series / women's clothing series, etc. This design reflects the diversity of Roman clothing. In the largest exhibition booth on the inside, through the background modeling of the rotating screen, standing various models, and displaying various kinds of flower art, create a scene of Sharon. In this elegant and fashionable environment, Luo Meng has seen the past 40 years' "storm and journey". In the exhibition hall's exit, it is also a nostalgic space, the creation of nostalgia space. It does not replicate time, but is a kind of time and space feeling and a group of symbols evoke spatio-temporal memory.

At present, Luo Meng has about 5000000 shirts and about 2000000 suits every year. In his own eyes, Luo Meng has won a high reputation in the field of professional suit customization with his excellent quality and quick response. He is highly recognized by the middle class. Many Chinese Brand Company are ROM's customers. Through 40 years of cultural blending, Luo Meng is not only attracted by many men, but also equals a suit and the king's style, and has become a stealth champion of China's clothing custom industry. It has become a real trademark brand of Chinese suit industry. On the other hand, Luo Meng realized that compared with traditional marketing, KOL and word of mouth were more persuasive, and invited male god Jimmy Lin and performance artist Pu Cunxin to become brand spokesmen to show his charm and stability.

Luo Meng embraced the trend of development and worked together in the field of intelligent manufacturing, driven by change and innovation. Sitting on more than 60 technology patents, the world's first-rate shirt making technology makes Oriental people look tall and tall, tall and natural. The ironing process makes shirts more flat and the necklines are mostly thick and thick. What shapes and heights do they have to pay attention to? These are tailoring for traditional assembly line production. Whether the lining of the suit is smooth, whether the buttonhole stitching is tight or not, whether the joint is tight is the standard to measure the quality of the clothes. All this is based on the "big data" of Luo Meng, which guides production and design by making use of a large number of integrated data networks, making production more efficient, and designing more ergonomics. In the management, the product is alive in the shop, realizing the rotation of the shop and increasing the selling rate of the store. Luo Meng's "big data suit" has become a hot selling product of the new retail store. In the open shop mode, we will take the form of franchised, direct, trusteeship and other modes to develop terminal stores. I believe there will be more new retail stores coming to consumers in the next five years.

In this exhibition, the Luo Meng group not only brings a series of high-end suits, coats, shirts and accessories, but also makes the women's wear line another fashion vane on the basis of maintaining the original brand positioning. In addition to breaking through the tradition and widening the age of consumers, the introduction of a broader production line will also help to cover more consumer groups. Through exquisite elegant women's clothing, let Luo Meng to the whole category brand step forward, this has also increased the enormous imagination space for the industry.

Standing in the first year of consumption upgrading, Luo Meng kept pace with the times and opened the new retail business in an all-round way. In the past eleven golden weeks, Luo Meng's new retail has played a beautiful battle, and the country has added 180 new retail stores. The store has opened stores for 7 days, and its performance has increased 15% over the same period. The sales performance of the new shop has reached 126% on the 7 day. Whether it is the industry elite or tourists, you can find comfortable clothes at your store. Luo Meng embraced the trend of development and worked together in the field of intelligent manufacturing, driven by change and innovation. Sitting on more than 60 technology patents, the world's first-rate shirt making technology makes Oriental people look tall and tall, tall and natural. The ironing process makes shirts more flat and the necklines are mostly thick and thick. What shapes and heights do they have to pay attention to? These are tailoring for traditional assembly line production. Whether the lining of the suit is smooth, whether the buttonhole stitching is tight or not, whether the joint is tight is the standard to measure the quality of the clothes. All this is based on the "big data" of Luo Meng, which guides production and design by making use of a large number of integrated data networks, making production more efficient, and designing more ergonomics. In the management, the product is alive in the shop, realizing the rotation of the shop and increasing the selling rate of the store. Luo Meng's "big data suit" has become a hot selling product of the new retail store. In the open shop mode, we will take the form of franchised, direct, trusteeship and other modes to develop terminal stores. I believe there will be more new retail stores coming to us in the next five years. At the same time, "people-oriented" has always run through 40 years of development. In clothing manufacturing, especially in men's suits, machines never completely replace human beings. Luo Meng's ultimate goal is to improve the flexibility of the supply chain to adapt to efficiency, shorten the construction period, create a comfortable and convenient shopping experience for consumers in the digital age, and meet customer needs.

Forty years of time, Luo Meng ran through the track of life of 70 and 80, and made a unique dressing experience for them. At the same time, Luo Meng also continued to contract the wardrobe of the new mainstream consumer groups in the contemporary society, to make the national brand of the people needed by the artisans, to be a real custom expert. (edit / edit Cao Yang correspondent Wang Xinzhen)