Market Development, Fashion Leading, Intelligent Support To Open The New Model Of The Whole Industry Chain Service Exhibition. The Twenty-Second Ningbo International Fashion Festival Ended Successfully.

(correspondent Yu Qiaofeng) in October 21st, the twenty-second Ningbo International Fashion Festival was successfully concluded.

In the past four days, 265 enterprises and more than 300 brands from 11 countries and regions have been appearing brightly. In addition, more than 500 experts and scholars, senior entrepreneurs and designers from all over the world, including men's wear Summit Forum, fashion intelligent manufacturing Summit Forum, garment industry + Internet forum and Ningbo International fashion week, have constantly collided with each other to enlighten the new thinking of China's garment industry. In more than 30 countries and regions of the world, more than 10 thousand professional businessmen and more than 70 important trade groups in more than 20 provinces (municipalities) and autonomous regions of the country have come to discuss and purchase.

Under the background of the strategy of "Digital China", the current Ningbo international garment Festival, with the theme of "creating new era and innovating to meet the future", is divided into three major activities, namely, exhibition, business negotiation and fashion publishing. It is a stereoscopic and concentrated presentation of the pformation from traditional manufacturing to intelligent manufacturing and fashion industry in Ningbo and even China.

"Internet + customization" becomes a new outlet for Garment Retailing Industry

Now consumers are more concerned about the pursuit of personalized clothing, in order to meet consumers' "different", traditional clothing enterprises are using the "Internet +" to reshape competitiveness.

It has been 30 years since the production of customized products, and is known as the leader of China sweater custom industry.

In July this year, with the application of intelligent production line, Dan Yun successfully realized the customization of "Internet +".

Using big data and intelligent manufacturing to achieve the production and sale of Dan Yun, the time of customizing a cashmere sweater has been shortened from the original week to 8 hours.

According to Lu Dandan, director of brand operation of Dan Yun Yun, the custom steps of traditional cashmere sweater are relatively complicated.

Take the plate as an example, because of the difference in the shape of the consumer, when the custom cashmere sweater is used, even if there is a difference of 1 centimeters, the master also needs to replay the edition.

Today, Dan can achieve the integration of flexible production line and big data, and the production capacity has increased by more than 50% compared with the past.

While meeting the individual needs of consumers, the accumulation of consumer data through big data will also lay a solid foundation for enterprises to further improve their production efficiency.

As the orthodox successor of the red band tailor, Luo's "big data suit" has been favored by the market.

Through the use of big data to guide production and design, Luo Meng not only improves the production efficiency, but also the suit designed by it is more ergonomics, making consumers more comfortable and stylish when they wear them.

The 3D volume software system developed by YOUNGOR, China's apparel leader, enables consumers to experience intelligent customization more intuitively.

"3D allows customers to freely choose all kinds of styles and fabrics in the simulated scene.

It is conceived that as long as the customer needs, we can customize the garments and deliver them to you on the basis of your size and preferences. "

YOUNGOR brand director Xu Peng introduced.

It is understood that the system draws on the Ningbo red gang tailor's traditional volume method, the error is only a few millimeters, YOUNGOR hopes to better collect human body data, redefine the Chinese clothing model.

The special custom vehicle developed by Ningbo science and Technology Zone Technology Co., Ltd. is able to complete the extraction of human body data in a few seconds. Customers can freely match in the multi touch touch and high-definition LCD screen.

At the China Men's wear Summit Forum on clothing festival, there is also the message of "clothing customization + ready to wear new retail".

Yu Lida, the chairman of quantity customization, said that the market economy is to let consumers choose products. Once the products are sold properly, they will generate inventories. If factories can directly face consumers and make every garment tailored and "planned production", there will be almost no store and store. This is the C2M (Customer-to- Manufactory abbreviation, customer to factory) pattern.

"As long as we place orders through micro signals, our designers will be able to visit the more than 100 cities in the country and produce clothes suitable for customers."

Yu Lida introduced that they positioned their customers in the middle class, and now they can achieve sales of 15 million yuan per month.

In addition, some garment enterprises or the Internet platform began to test the "subscription garment", that is, to send members a monthly "subscription box" containing three garments. If the user likes it, he can buy it, and if he doesn't like it, he can return it.

Clothes are not just clothes. Pluralistic functions make brain holes.

The rapid development of science and technology brings more possibilities to clothing.

After 10 years of technical research and development, YOUNGOR's Hemp brand has broken through hemp fiber and cotton quality. The hemp fiber developed by this new process has no harden and itchy feeling of hemp products, but has the softness of fiber length and soft touch, similar to cotton fiber. It is the softest part of the hemp fiber, and it can blend with other materials such as cotton, modal, Tencel, and wool. It has developed high-quality hemp blended yarn, widening the wider application market and meeting the needs of consumption upgrading.

The fragrance series of costumes displayed by Ma Wei is very refreshing.

Xie Yaping, head of fabric research and development, introduces that the series of clothes will lock the fragrant plant essential oil extracted from plants with microencapsulation technology and attach them to the clothing fibers. When moving, the microcapsule attached to the fiber will feel the heat generated by the body, and it will burst automatically, releasing the faint fragrance and relieving the consumers' mood.

In addition, the fragrant series and the tea charcoal series clothing that are ready for mass production next year are also very scientific and technological connotations.

It is understood that the series of clothing raw materials from Taiwan's Riyuetan Pool black tea residue.

After dehydration, high temperature carbonization and grinding into the yarn, the garments are not only breathable and heat storage, but also promote blood circulation.

Apple smart clothing hopes to change people's dressing concept with technology.

Apple displayed a "love Pu energy" men's jacket, the fabric added graphene components, through mobile phone terminals can control constant temperature, wear clothes can be maintained at 25 degrees C to 65 degrees C.

Consumers who are not accustomed to using APP operation do not have to worry. By pressing small functional buttons on clothing, the red, blue and yellow third gears can be adjusted.

In addition, although there are insulated wires and charging terminals, clothes can also be washed with washing machines.

Yu Mengsun, executive vice president of Apple smart clothing, said that the company specially appointed the Chinese Academy of engineering as a general consultant and set up an intelligent science and technology research group to develop "Ai Pu energy" series of costumes.

They have just developed a five kinds of clothing fabrics, including germanium, nano silver, nano magnetic, negative ions, far-infrared and other functions. After finished garments, they can make clothing have many functions, such as magnetic energy, heat energy, light energy, wave energy, germanium energy and so on.

In the exhibition hall, a shoe lining has already used this multi-functional fabric. The shoe feels light and more breathable, and has the function of magnetic physiotherapy.

And the research and Development Department of Ningbo Longsheng garment has developed smart underwear by embedding electronic sensors into sports underwear in response to the needs of the health workers to control the movement data.

After wearing the underwear, the heart rate, blood pressure, pulse and consumed calorie data will be pmitted to the mobile phone APP in real time, so that the fitness people can grasp the movement data so that they can adjust the diet and arrange the fitness time and exercise volume reasonably, so as to achieve the best fitness effect.

The shoe socks brought by Cixing can make people wear shoes like socks.

This kind of socks shoes, except for the shock absorbing and anti slip sole, are all soft and high elastic flying fabric, plus elastic feet, which are good in package, fast in wear and quick in wear, and no sense of grinding.

It is understood that this kind of socks shoes rely on the development of flying fabric technology, computer programming, automatic processing, one knitting, intelligent quality and IP, combined with the trend of domestic, the first domestic footwear intelligent F2C new retail mode - similar to the automatic sale of beverage machines, consumers can choose a single foot shoes to try on, if you feel appropriate, you can click on the screen to choose the style of shoes.

After the payment is made, the shoes will fall into the pick up area.

Promoting "No. 1 project" and making efforts to "make new"

Zhejiang province regards the digital economy as "No. 1 project".

At present, the wave of intelligent manufacturing is spreading to various industries, and the traditional clothing industry is nothing more than that.

In the market, labor, brand, quality control, supply chain responsiveness and many other challenges, a self revolution and industrial iteration has come.

At this clothing festival, China's intelligent manufacturing Summit Forum and China's "clothing industry + Internet" forum were set up to enlighten the industry's thinking and the first time to set up a professional sub exhibition, "2018 Ningbo international garment intelligent manufacturing equipment exhibition".

The booth of Ningbo Shu Pu electrical and mechanical Limited by Share Ltd is like a small garment processing plant, which has arranged various intelligent devices.

Each sewing machine will have a communication module and data interface. Every sewing machine's beating will be recorded, uploaded and calculated.

When the hanging system learns these data, it can adjust its running speed and deliver material to the workstation exactly.

The automatic point position machine uses a camera to identify the cloth. No matter how the worker puts the cloth, it can achieve automatic placement only in the specified work frame, which is more than ten times the efficiency of the ordinary manual.

"Our greatest strength is fast!

Once the customer needs to produce new products, we can send engineers to the factory pformation equipment and production line immediately, which is absolutely impossible for foreign brands.

Duan Shihong, general manager of Ningbo Shu Pu electrical and mechanical equipment, said that at present, the annual output value of schapp is nearly 400 million yuan, becoming the most obvious clothing equipment enterprise in Ningbo.

Zhejiang Lingzhi intelligent technology company's automatic rope piercing machine and rope tying machine is also "Ningbo Zhi Zhi".

The rope piercing machine can be completed in 8 seconds, improving the working efficiency by three times, and the operator can learn in 2 minutes, greatly reducing the cost of labor and training.

Another knotting machine combines the 6 processes of the original knot, knot and clipping, and increases the original 46 seconds to 6 to 8 seconds.

According to reports, the equipment has been used in Ningbo Shenzhou knitting.

4 rope tying machines need only one worker to take care of them.

That is to say, a device instead of the original 4 people, 4 equipment to replace 16 people, reduce the number of 15 people.

The price of a device is 300 thousand yuan, the annual expenditure of a worker is about 80 thousand yuan, and the cost of 4 yuan is 320 thousand yuan.

At the same time, it can improve the quality and stability of accessories, and save space for work space.

As a well-known manufacturing enterprise in the industry, Ningbo sunrise Garment Machinery Co., Ltd. has brought 7 intelligent systems, including smart fabric storage, accessories cabinet, handling system, suspension system, storage system, data acquisition system and enterprise data collection platform, as the intelligent system required by the entire garment production enterprise.

Liu Jiusheng, general manager of the company, introduces that through the enterprise data integration platform, the person in charge of the enterprise can observe the real time production data of every person, group, workshop and even every product in real time, which is conducive to making accurate judgement for the future planning of the enterprise through the analysis of big data.

With the help of intelligent pformation, YOUNGOR intelligent suit boutique workshop has realized 150 thousand sets of suits each year. Large-scale production and customization can be produced in full mixed production, and the cost and efficiency of single piece customization can also be as large as that of mass production.

The volume customization cycle has been reduced from 15 working days to 5 working days, and the one-piece customization cycle has been shortened to 2 days. The production capacity of mass customization has increased from 10% to 30%.

However, the domestic smart manufacturing industry has just started, and there are still many problems to be solved.

At the fourth China intelligent manufacturing summit, the smart manufacturing comprehensive capability evaluation report issued by China Intelligent Technology Research Institute of smart technology has made a comprehensive combing and analysis of the current level of Intelligent Manufacturing in the field of garment sewing in China.

The report shows that most of the enterprises participating in the evaluation are at the initial stage of intelligent manufacturing, belonging to the primary level, which basically reflects the real situation of the industry at present.

Wang Shuqiang, vice president of smart factory Research Institute, said that big data, Internet of things and modular production are the trend of future development and change.

Through the integration of supply chain, upgrading of intelligent management, upgrading of system integration, and improvement of data driven ecosystem, garment production enterprises can quickly enter the door of smart sewing 1 and better cope with international competition.

Tide fan, national wind, international Fan Yi grand banquet fashion blockbuster

Fashion Festival is also the show ground.

During the fashion festival, the Ningbo international fashion week in 2018 was held in the exhibition hall of the first exploration center of Ningbo Cultural Plaza scientific research center. There are 12 fashion shows in the four categories of famous designers, famous domestic brands, local fashion brands and avant-garde colleges.

The first "Xiu" is responsible for the Sino Japanese cooperation program of the International College of Zhejiang Textile and Fashion College, with the theme of "close distance".

The scene shows all the clothes made by students in original design and Seiko meticulous work.

Students from the Department of dyeing and clothing art design of Luxun Academy of Fine Arts have brought their graduation works.

Taking "magic" as the theme, the show expresses the students' abstract understanding of art.

Ningbo's local women's clothing brand, Yi Si Jun Kai, expresses the "people oriented" independent design concept through fashion design, natural and healthy fabrics and comfortable wearing experience.

The second China International (Ningbo) youth college student costume design competition final was also staged during the costume festival. 18 original design works from around the world appeared at the Ningbo Cultural Plaza science discovery center.

In the end, Zhuang Jiaying, a student at Fu Jen University in Taiwan, won the top prize. The design of Ying Yanping, Qian Lulu and Ningbo University Zhang Yamin was awarded the silver award. The Zhejiang Textile and Fashion College, Wang, Wu, Xiaofei, Luxun Academy of Fine Arts Zhao hang and British Holly Harries won the Bronze Award.

Handbags, homespun purses, hand cloth shoes made of blue and blue cloth.

On the current clothing festival, the strong national wind also attracts many eyes in the Southwest Guizhou exhibition area.

Luo Daifa, President of Qianxi National Arts and Crafts Industry Association, said that there are Miao and Buyi Ethnic Minorities in Qianxi, Guizhou. Their embroidery, batik and silver culture are full of strong breath of life and artistic elements. The handmade folk products are very popular with businessmen and Ningbo residents.

International clothing festival, natural elements are indispensable.

In the George Brumo exhibition area, two western tailors with blond hair and blue eyes showed the British sewing skills, attracting a large number of visitors.

George Brumo, the head of the regional promotion in China, is a private custom brand of the royal family of England and a designated tailor of the kings of the Middle East and the royal family of Sultan.

This is the fourth time that George Brumo has participated in the Ningbo International Fashion Festival. The recognition of the British clothing brand is increasing in China.

Not only did George Brumo come, but also the British League.

In the high definition industry, the influential and authoritative British High League alliance set up the center of the United Kingdom's high Alliance (China) and settled in Ningbo during the current clothing festival.

In addition, the Italy senior suit custom brand WILLI.W and the French goddess group's goddess home custom brand D esse du Palais jointly held the release show.

Tide card is also gathered at this clothing festival.

Cixing combined with Simpson launched a full range of socks shoes, and AI Bei Bei held a "beautiful new discovery of small love" new conference, Zhi Shang International Garment Industrial Park introduced blood heat bear, Ali, classic IP and other front-line resources.

New consumption, new retail culture, IP energy clothing has become a hot topic.

It is imminent to seize the market and build up the value of mature IP enterprises.

Ningbo animation industry association, Changjiang Hai Ren said.

Ningbo, the general manager of the domestic sales and industrial plate of the Bai Mu group, and Jiang Hai run, President of the Ningbo children's wear Association, said that at present, the concentration and popularity of children's clothing brands are not very high. Enterprises should increase the research and design of children's clothing and cultural integration, such as increasing the sense of experience through the interaction of animation and extension products.

Platform function highlights, the whole industry chain service is very intimate.

Ningbo is a famous clothing city with a long history. The clothing industry is one of the eight hundred billion industries.

Since the Ningbo International Fashion Festival was first held in 1997, its scale, brand and internationalization have been continuously upgraded. It has become one of the most influential cultural and trade activities in China, and the function of the platform is playing an increasingly important role.

Li Zhaodong, general manager of Guizhou Buyi Ma, general manager of Agel Ecommerce Ltd, said that last year, he came to the costume festival, bringing more than 400 sets of national costumes to be robbed.

This year, more than 10 other companies in Guizhou joined the exhibition to show the traditional handicrafts of Southwest Guizhou, including ethnic costumes, silver ornaments and embroidery.

We plan to open a Buyi mother's line in Ningbo this year.

"South Qianxi is one of the cities in Ningbo to help others. This exhibition, Ningbo provides great support to Qianxi's enterprises in terms of policy services."

Luo Daifa, President of Qianxi folk arts and Crafts Industry Association, said that at the end of last year, the industry association was established. This year, 15 member associations of Qianxi Prefecture, South Korea, joined the exhibition.

George Brumo, the brand of British high definition suit, has entered more Chinese horizons through the Ningbo International Fashion Festival.

"Through the Ningbo clothing festival, we not only passed the brand image, enhanced awareness, but also accumulated a lot of high-end customer resources at the exhibition site."

George Brumo, who is responsible for the promotion of the brand in China, has successfully entered the Chinese market through the springboard of clothing festival.

At present, the brand has nearly 200 loyal customers in seven cities such as Beijing, Shanghai and Hangzhou.

During the costume festival, the George Brumo brand also signed a musical contract with the Chinese Musical Association Ningbo music port base and so on, and its British high definition alliance established the China Center on the costume festival and settled in Yinzhou District, Ningbo. It helped the British high level custom culture and Chinese red gang tailoring dress culture blend better and became a model of Sino British cooperation in the industry.

"Britain is the birthplace of western style clothes. We hope that through the establishment of the British Center for higher alliances China, the introduction of the UK's advanced custom certification training system will be invited.

We have also reached strategic cooperation with Union College, Ningbo University, and conducted exchanges and studies.

Gu Weidong, Secretary General of the British Federation of higher alliances (China), said.

In addition, men's wear Summit Forum, clothing intelligent manufacturing Summit Forum, "apparel industry + Internet", animation licensing and garment industry convergence forum, all clothing brand press conference, ordering meeting, 100 designers entered the clothing festival, clothing full element docking negotiations and other activities, all highlight the strong platform function of the clothing Festival.

"Today's clothing festival has passed the 1 version of the original high-density booth, the 2 version of the buyers, and now the 3 version of the service industry chain."

Yang Jie, executive director of the Organizing Committee of Ningbo International Fashion Festival and chairman of Ningbo Expo conference and Exhibition Co., Ltd., said: "we need to look at the" shape "of the costume festival, and also attach importance to the" God "of the clothing festival. Today's clothing Festival hopes to build a whole industry chain and a full factor platform for clothing, fabrics, equipment, culture, technology, talents, and so on, to help the traditional Ningbo industry upgrade to a competitive fashion industry.

"After 22 years of hard work, the Ningbo international garment Festival has played an active role in promoting the pformation and upgrading of the garment industry and international cooperation, improving the quality of fashion and cultural life of the citizens, and accelerating the construction of Ningbo's famous cities."

Dai Yun, deputy director of the Ningbo International Fashion Festival Organizing Committee and deputy director of the Ningbo Municipal Commission, said that today's clothing festival should play the role of the exhibition, strengthen the functions of the three platforms, such as market expansion, fashion leading, and intelligent manufacturing, foster a new model of the whole industry chain service exhibition, and strive to create an international influence fashion textile and garment industry base, and create a fashion brand city.