Why Luxury Goods Rush To Cooperate With Chao Brand Superme

My friend asked me in his newly bought clothes: "do you think I'm not strong enough?"

I took a glance at the big card on his body and poured himself with a bottle of water. "Now I am even more tide than you.

We have always been reluctant to speculate with the worst of malice.

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We know that the birth of Chao brand is inseparable from street culture.

To put it plainly, tide brand is not a single product, but a culture.

For example, the origin of street signs in the United States is similar to the origin of hip hop culture in the United States, and it is a microcosm of a group of youths' unruly lifestyle.

When we wrote this headline, we were also deeply puzzled: is there any orthodoxy in the tide card?

The trend has never been put out. The trend is derived from people's approval of the way of life and attitude conveyed by tide cards.

Of course, the trend is not to be cool, to imitate who wears it, but to be himself.

However, people are willing to create a scorn chain for tide cards, and those tide cards standing on the top become the trend of a generation of young people and become their "lifestyle masters".

Supreme, Stussy, Undefeated and Off White are regarded as the most orthodox successors.

These four design concepts are originated from the United States.

It comes from every young man in the streets of the United States.

They blend hip hop, hip-hop, skateboard, basketball, DJ and other elements to express young people's rebellion, independence and pursuit of individuality.

Tide cards not only express culture, seek cultural identity, but also get away from the culture of the times.

Many young people like to mix the European and American tide cards with the Japanese tide cards. They feel that the upper body can express their attitude, and the lower body can express their feelings.

Can you say such a collocation without tide? It's the tide.

Because for him, this is the way of expression of culture that he has touched.

In fact, compared with the young people in the United States, the young people in Japan are not deeply affected by the so-called "street culture in Europe and America".

On the contrary, it is more convincing to say that they are deeply influenced by the "local culture" of their place of life.

Comme, DES, Garcons, Bape, Evisu and other Japanese style are different, but they are quite different from those of Europe and America.

Therefore, in our view, there is no so-called "orthodoxy" between the tide cards. Only the coordination and integration of Chao brand design concept and culture is reasonable.

For example, Off White and street culture are the same, Bape is the wind.

Let us first clarify that tide brand is born out of street culture, but tide card can not be equated with "street card".

Because unlike the 80s and 90s, today's tide brand has been constantly integrated into sports elements, fast fashion elements and even luxury elements.

The development path.

According to the analysis report of the ten tide card value in 2018 (hereinafter referred to as the "report"), the following ten tide cards (including Hongkong tide card) have a wide influence on Chaozhou people in different periods.

In the report, the four quadrants of brand strength are illustrated from four aspects: popularity, credibility, reputation and loyalty. The ten most representative ten tide cards strength is explained.

(above data source: "2018 ten tide card value analysis report")

For the country, the popularity of "Supreme" ranks first in the ten tide card, which often leads to the explosive theory of heat.

In addition to Hongkong tidal brand izzue and Clot, the brand position and brand strength all stand on the top of the mountain Supreme and Kenzo Kenzo prove that the brand accumulation and excellent design is a tide hard strength.

Based on this, the road of "unique show" of foreign tide brands is now running smoothly. For the national tide, "the revolution has not yet been successful, and the comrades still need to work hard".