Semir'S First Three Quarters Of Profit Growth Doubled To Accelerate The Pace Of Internationalization Strategy

In October 25th,

(002563.SZ) publish the third quarter performance report 2018.

The announcement shows that in the first three quarters of 2018, Semir's revenues and profits recorded double-digit gains at the same time, including 9 billion 764 million yuan in revenue, up 21.41% over the same period last year, and net profit attributable to shareholders of listed companies was 1 billion 272 million yuan, up 25.66% over the same period last year.

In the first three quarters, the company's business continued, healthy and stable development, showing a good momentum of development.

Beginning in the three quarter of this year,

Accelerate the march to promote brand continuous upgrading

The strategic pace.

In July, Semir joined hands with Tmall to build a "concept bank".

Through the coordinated development of online and offline, not only has created a sales success of over 10 million, but also shared positive energy with hundreds of millions of people online.

In August, Semir's first overseas store appeared in Saudi Arabia.

It is located in the Park Shopping Center of Riyadh, capital of Saudi Arabia, and was officially opened in August 9th.

It is reported that in the future, Semir will continue to expand some countries in the Middle East, Central Asia and Southeast Asia, and seek to establish cooperative relations with local high quality retailers and wholesalers, and gradually enhance the international influence of the brand, so as to make voice and accumulate power for the internationalization of national brands.

In September, Semir appeared in New York fashion week, its brand Balabala2018IKMC model competition was held, Balabala2018IKMC model competition, Semir fashion intended to subscribe for JASON WU brand parent company 11% stake, Semir apparel completed Europe.

Leading brand Kidiliz acquisition.

Combined with the advantages and characteristics of different channels, Semir optimizes the terminal image and provides differentiated product mix to meet and meet the individual needs of consumers in different regions.

Store as the center, create different brand experience and traffic entrance at different levels of market.

At the same time, we should promote the optimization and upgrading of agents, promote the pformation of core agents to professional retailers, and create super large scale agents.

As of June 30, 2018, Semir

The number of offline stores has reached 3883, with 391 new ones.

In the long run, Semir will provide capacity enhancement and greater growth momentum for existing businesses through in-depth benchmarking and integration of mature market leading companies' capabilities, including brand marketing, design development, lean retail and global sourcing.

From the perspective of human resources, this kind of paction will help Shen Ma enhance the overall level of internationalization, enhance the level of comprehensive talents and comprehensive business capabilities, and enhance the reputation of enterprises and the attractiveness of talents.

It is worth noting that the performance of Semir in the field of electricity business is also remarkable. The online sales channels established by Taobao, Tmall, vip.com and other well-known e-commerce platforms in China have double digit growth over the same period.

With the concept of brand upgrading and constant feedback to society, Semir achieved remarkable results, not only in its performance, but also in social and market recognition.