The Self-Confidence Of A Young Brand: The Development Of The Fashion Market "Black Cat And White Cat" By Vatican Poetry

In October 27th, the black cat and white cat brand special conference, which was brought by Vatican costumes design company, will appear in China International Fashion Week and will appear in the D PARK 751 central hall.

As the reform and opening up 40th anniversary, "black cat and white cat", this era full of brand name attracted everyone's attention.

In those days, Deng Xiaoping's

As a popular language, "cat theory" runs through all stages of reform and opening up. It can be said that "cat theory" has opened the door to reform.

The underlying reason behind this is that it is close to the practice of the masses and can directly refer to the deep needs of the masses.

Coincidentally, BLACK&WHITECAT (black cat and white cat) was born to satisfy consumers' demand for dress fashion and is committed to "creating value for consumers".

"Black cat and white cat", a contemporary catchword associated with a fashion brand, is the fresh topic and market vitality brought by BLACK&WHITE CAT (black cat and white cat) for China International Fashion week.

As a new exploration of diversity, BLACK&WHITECAT (black cat and white cat) created a popular pop picture scroll of goose down dress with the accumulation of 20 years of precipitation in the intensive farming industry.

Urban light luxury / sports front / outdoor function close to young people

As creative director of Vatican poetry Costume Design Co., Ltd.

The difference.

On the basis of fully studying the consumption demand, BLACK&WHITECAT (black cat and white cat) 2019 spring and summer series respectively explored the creative practice of three sectors of urban light luxury / sports front / outdoor function.

The biggest feature of BLACK&WHITE CAT (black cat and white cat) is the combination of simple sprout, modern fashion, mixed and varied design.

The design of the tailored single product attracts a large number of young fans of 85~95, who are both interested in design and interest, and flow deeply between their parents and families.

In terms of material quality, goose down is the highlight of this series, displaying the contemporary trend and visual vitality, displaying the fashion of the fashionable goose down with the personality style, the movement trend, the advanced sense and the creative blending.

From the preview of some works, we can see that the atmosphere of self confidence, relaxed and joyful atmosphere is full of the whole series, revealing the momentum of the young brand moving towards the new fashion.

While the neutral wind at the tip of the fashion is more fashionable, the female models appear in the men's down suit and show their unruly fashion in the thin and petite.

Interesting patterns, personality collocation, bright colors, and simple modeling, "black cat and white cat" has expanded the three major series of outdoor tides / advanced cool / pattern, and the traditional Chinese elements "Eight Immortals crossing the sea".

Organic combination, the ultimate display of Chinese culture, fashion trend card.

Adding new vitality to clothing is the new interpretation of Gao Xiao Chun's traditional Chinese culture, focusing on creating a symbolic element of Chinese culture, and looking forward to truly "China tide and contemporary tide".

What is worth mentioning is the integration of Chinese traditional elements.

Injecting a distinctive vitality, like the ancient and modern, is like crossing the loop, and deducting the "China on the body".

Years of sharpening have made Gao Xiaochun excited. This is the real value of his own career in the clothing industry: a creative creation combining art with consumers, a real business landing, and he will be the tide of change in Changshu's clothing industry.

20 years of dedication, giving quality the greatest value to consumers.

Speaking of "black cat and white cat" brand, Gao Xiaochun, the founder, always said, "we should regard the needle and thread as a major event in life".

Simple words reflect the original intention of "black cat and white cat", and make the fashion of the whole people through real products.

Although the brand has only been established for less than two years, it develops very rapidly, and will soon launch a joint series with several famous brands. Behind this is the accumulation of 20's experience for more than 20 years, the deep research of the industry in the past more than 20 years and the deep cooperation with the leading enterprises of clothing, and the strength of R & D and integration that precipitated over the years.

In order to do anything, first of all, we must be ambitious, so that we can walk steadily and go far.

What is the value of clothes to consumers? How can we make the fashion of the whole people? How can consumers be willing to pay for such a young brand?

The quality of "black cat and white cat" should be viewed from four aspects: F, R, S and P.

Characteristics (Features). From the beginning of its creation, "black cat and white cat" is not destined to be a traditional clothing brand, nor will it take the traditional way of clothing. Features will be the most powerful proof for this young brand to bid farewell to the past.

Located in the most popular mass life leisure brand, "black cat and white cat" should fight their own style war in this fiercely competitive field.

In the field, there is no "red line" that black cat and white cat dare not touch. This is also shaping the new young clothing brand with distinctive personality and bold and warm spirit.

Pursuing the trend, feeling fresh and exploring the fun, the idea of "black cat and white cat" is gradually merging with the aspirations of the modern young people to create personalized clothes that show personal charm, so that every young person can be confident of the sunshine and make the whole people really fashionable.

Based on the characteristics of its own brand, "young cat" is vigorous and brave.

Trustworthiness (Reliability). Over the past 20 years, in the apparel industry, the "senior" team behind the young brand has a keen insight.

Based on 15 years of professional clothing design, Vatican's clothing design studio, with deep cooperation with many leading clothing companies in the industry, has integrated a large number of R & D, production resources, and reduced a large number of intermediate links. The whole line of garment production integrates excellent quality fabrics and tailored single products. It really wants consumers to think and think about consumers, and brings consumers' ideas into the product R & D and production process, and brings forward frontiers to consumers with real products, so that consumers can truly perceive fashion and embrace.

Through the powerful integration of resources, "black cat and white cat" has been standing firmly in the industry for only a year, and has become the representative of the "combination of art and commerce" in the clothing industry.

The founder, Gao Xiaochun, graduated from Jiangxi Fashion Institute and later taught in Fujian clothing technology school.

After coming to Changshu, a famous Chinese leisure clothing city, after setting up the Vatican poetry clothing design studio in this hot leisure market, Gao Xiaochun has his own unique view on the direction of clothing development.

After winning the title of "the top ten fashion designers in Jiangsu", he and his team are thinking about China.

What is it? The long years of 20 are the 20 remaining years of the blink of an eye. Under the constant promotion of the reform and opening up wave, they realize that the clothing industry is the service industry - "black cat and white cat" came into being.

We are committed to creating a fashion brand that is really fashionable in the whole country. Gao Xiaochun and the team have been thinking about this for a long time and are being confirmed by reality in the market.

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China International Fashion Week 2019 spring summer series special issue, Gao Xiaochun takes "Gao Xiu" (GOODSHOW) as the theme, displays the metropolis light extravagance, the movement front, the outdoor function three big plates, tries hard to "black cat white cat" the clothing quality to present perfectly, highlights this young brand's powerful strength.

In the case of

In fact, the concept of avant-garde design and the unique appearance of personality has brought the brand that has grown up to a large number of 85~95 fans. Under the guidance of a large number of designers who are interested in design and interest, fans of their families also know "black cat and white cat" and even become a new fan of this unique brand.

The reason why designers and his team have full confidence in the stage of international fashion week is also here.

Taking part in the China Fashion Week is undoubtedly a great opportunity to break through the "black cat and white cat". It is also a major test for the new garment industry who has gone through two years of history.

Gao Xiaochun, who won the "Chinese casual wear industry" in 2017, has not been complacent. He knows clearly that to further promote his clothing brand, the most important thing is to have more consumers' support, integrate fashion ideas into products, and let consumers get the real truth, which is the root of the stable and healthy development of "black cat and white cat".

And when he arrived in Beijing, Gao Xiaochun was holding the sincerity to exchange views with high level peers, and integrated the publishing show to enhance the sense of design team and to train the team.

This year is just the beginning. He will continue to take part in the international fashion week system to absorb nutrition, integrate resources, practice internal strength, test himself, and stick to the road he loves.

Practice is the sole criterion for testing truth.

Gao Xiaochun and his whole team revealed a confidence in the preciseness. They looked forward to checking the market development theory of "black cat and white cat" again on the stage of China International Fashion week.