The "Zero Fur" Team Expanded And Coach Said No More Animal Hair!

A few days ago, the "zero fur" team added another member. The US luxury luxury brand Coach issued a public statement saying that it will no longer use animal fur from the autumn 2019. CEO Joshua Schulman said that Coach has been committed to promoting sustainable development for many years. The decision to no longer use animal fur has a milestone in the brand.

Before Coach, brands such as Gucci, Versace, Burberry and Michael Kors have successively joined the international zero fur alliance.

In recent years, the international fashion week has been repeatedly demonstrated by animal protectors, coupled with environmental protection needs for sustainable development.

However, due to the fact that the artificial fur is not comparable with the genuine grass in the sense and practicality, Coach's action has been opposed by a few people.

Prior to the 2018 London Fashion Week, a questionnaire survey was conducted to designers to ask if they would use fur.

The results show that most designers supplement the practical fur.

London Fashion Week is therefore banned.

In fact, London Fashion Week's move is not surprising.

Previously, the famous British luxury brand Burberry has announced the abandoning of fur. As a representative brand in the UK, its action will naturally receive the attention and imitation of many parties.

Talking about the forerunner of "zero fur", we had to talk about the famous fashion king Karl Lagerfeld. In 2011, Chanel Buddha came to an artificial fur show, and set off a "green wave" in the fashion circle, which was greet by a large number of environmentalists.

Since then, MIUMIU2017 autumn and winter series also used a lot.

To create a sense of luxury, although there is no natural fur high quality, but its unique color collision design is also very fashionable suction eye.

But it's worth pondering.

Although artificial fur has been used for a long time, the anti fur alliance has not been added so far.

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When the "zero fur" craze was on the rise, people turned their attention to Fendi. After all, their home decorations, clothes and bags mostly used fur. If the element was removed, the Fendi product would lose most of its design sense and appeal.

Therefore, when big brands are responding to the call of no longer using animal fur, people are also looking forward to Fendi's continuing independence or seeking pformation.

It is worth mentioning that

The time of the whole 10 fake days before the package has already come to a conclusion. The parties involved in the crime, Huang Dawei and Miu Yanpei, who are responsible for buying the "mass international overseas franchise store" by the Jingdong, were convicted of selling counterfeit registered trademarks, and were sentenced to 1 million fines respectively.

At the moment when the zero fur trend swept the globe, no matter whether fashion week began to abandon fur or luxury brands, they joined the anti fur alliance. All of them showed a trend: artificial fur will eventually replace real fur, and zero fur is the future trend.