Shanghai Fashion Week, How To Use The Complete Ecology To Voice The World?

After 15 years of development, Shanghai, represented by fashion week, will start to have more international exchanges like other important fashion centers around the world.

Shanghai, China -- the Shanghai fashion week, which began in October 10th, came to an end last Friday. The seven year fashion week, the 15 year fashion week, has become China's most influential and most popular fashion oriented activity.

"In recent years, I have begun to find that many creative things are happening in Shanghai. There are many designers, excellent, and there are too many things happening here.

This is also one of the reasons for the continuous selection of the BoF China Summit in Shanghai.

BoF's founder and chief executive, Imran Amed, said on the afternoon of 15, that the second "China Road summit" ended just now, and Shanghai fashion week has also become a strategic partner of this international activity.

On the seven day, there is more than one international event, even the international luxury brand.

Also on the first day of the fashion week, a new exhibition, the artist, was held at the Yu de Yao Museum of art. The retailer I.T and Lian koff also held related activities at the same time.

Whether intentional or coincidental, the accession of these international brands will undoubtedly prove that in this period of time, Shanghai is the landmark that deserves the attention of the international fashion industry.

"Shanghai fashion week continues to create a publishing platform and business platform with different subdivisions, and attracts diverse international influence and industry depth activities in the same period.

In terms of publishing, the number of new fashion brands launched in this season has reached a new high. We see that the level of Chinese designer's work has improved every season, and the attention from domestic and international media has also been increasing. "Ms. Lv Xiaolei, Deputy Secretary General of Shanghai Fashion Week Organizing Committee and member of BoF 500, told BoF that the current Shanghai fashion week also once again confirms its international influence and radiation Asia's growing momentum.

On this fashion week, the official release of the 110 venue (from the major sub positioning of the venue: Xintiandi released the main venue,

,

,

International brand release,

Children's wear and social dress release platform Galaland), and during this period, dozens of fashion shows were held in the official and official events of the fashion week.

This season also attracted the participation of more local commercial fashion brands, starting from the opening of the fashion week, taking the "Me, Made In China" as the theme, the new Chinese "quality" voice Me&City to the Doublove2019 spring summer series conference held at the Baolong Museum of art in the outskirts of the city, and then to the Labelhood for the first time to move to the Museum of contemporary art in Shanghai. It also used the commercial and artistic cooperation in different fields to promote and accelerate the brand. It also provided more layered and selective XCOMMONS for the brand displayed in Shanghai fashion week, bringing 5 showcases of fashion and art, technology and lifestyle blending. Hussein Chalayan will also bring its cooperation capsule series with Chinese brands.

Whether it's Chinese designer brand or commercial brand, more and more brands and individuals choose to hold a press conference in Shanghai fashion week.

Shanghai fashion week platform is also committed to advocating Chinese people's innovation in the concept of local brands, so as to establish the consumer's awareness and confidence in consuming local brands and form a new trend in the new consumption era.

"We hope that the stage of the fashion week can promote the innovation of consumers' concept of local brands, so as to establish the awareness and confidence of consumers to consume local brands, and further enhance, expand, stimulate and lead China's fashion consumption."

Lv Xiaolei added.

As a major feature of the fashion week in Shanghai, the fashion show, with a total area of over 30 thousand square meters, has 1032 brands from more than 30 countries and regions. According to official figures of the exhibitions and showrooms, the total number of exhibitions and showrooms in Shanghai fashion week is 33507.

In the 4 day period, the total number of people in the 2019 spring and summer MODE clothing and Accessories Fair in Shanghai was 9925, of which the number of professional buyers accounted for more than 40% of the total number. The rest of the audience included agents, distributors, clothing and clothing brands and manufacturers, media and so on.

As the first exhibition since the fashion week in Shanghai, its opening day has reached 1922 passengers and 40 new brands.

Each place has gradually displayed its own positioning and characteristics. Under the background of the current supply side reform, the "Asian largest order season", which is dedicated by fashion week, should further help to enhance the new supply of consumption, and lead and promote the development and pformation of China's fashion retail system.

"In the future, I think it will continue to see more creative things in Shanghai, and there will be more international audience."

Amed said.

And such foresight will also illustrate that BoF will continue to pay attention to and participate in the development of Shanghai fashion week after that.