Lululemon Founder Intends To Return To The Subversive Existence Of The Board Of Directors Of The Company.

Famous Yoga sportswear retailer

Founder

The board of directors is considering returning to Lululemon.

After announcing his resignation from the board of directors in 2015, Chip Wilson has been very unhappy with the development strategy of the company and criticized the lack of competitive spirit in the management so that the brand lost its original intention of starting a business.

At the beginning of this month, the 63 year old Little Black Stretchy Pants published a detailed analysis of the rise and the current dilemma of Lululemon.

He wrote that his goal was to return to Lululemon's public board in 2019.

Although Lululemon's board of directors is his first choice, he also hopes to share his expertise with other companies and provide guidance for professional sportswear companies.

Chip Wilson still holds Lululemon 13% stake.

This gives him the right to appoint a board member who has previously appointed the Kathryn Henry term to end next year.

Think the company's pace of development slowed down and lost the leading position.

Although Chip Wilson has said that he is very comfortable with the new CEO Calvin McDonald, he has been following closely all developments of Lululemon over the years.

In his new book, he said that since he left the board, Lululemon has changed its development strategy, which has slowed the company's pace in the past five years.

Not only has it lost its leading position in the industry, it has also been seized by Under Armour and Nike.

Lululemon declined to comment on Chip Wilson's plan, and there was no sign of downturn in the company's share price movements.

In the past year, Lululemon's share price has doubled, making Chip Wilson one of the richest people in Canada.

The net assets of Chip Wilson are up to US $3 billion 600 million, of which $2 billion 400 million comes from Lululemon shares.

David Ian Gray, head of DIG360, a Canadian retail consultancy, said all entrepreneurs aspire to be as successful as Chip Wilson.

All along, the profitability of Lululemon is much higher than that of other similar brands, and the profitability of the company is incredible.

It has always been unobstructed, and the industry's subversive existence.

Although Lululemon is already an impossible business legend for the industry.

But in the view of Chip Wilson, it is very undesirable for the company to adopt a stable development strategy because of the quality mistakes that occurred in 2013.

He believes that such a strategy has slowed down the company's development over the past five years.

Wall Street is skeptical of the return of Chip Wilson.

Matthew McClintock, an analyst at Bank Barclays Plc, believes that current management decisions are correct and can help Lululemon achieve business expansion again, and the company's share price will break through the $200 mark in the future.

He said he had never seen such a destructive board member like Chip Wilson in a company of the same size.

The last recall proves that Chip Wilson is irrational. His radical attitude is very unfavorable to the future development of the company.

Although Chip Wilson is an excellent entrepreneur, the development of the company is now stable and requires different management strategies.

In the 2013 recall, Chip Wilson's inappropriate comments caused him a lot of trouble.

He said in an interview that the recalled yoga pants were thin, because they could not resist the thighs of fat consumers. They were not suitable for wearing Lululemon clothing.

The remark made public uproar and made the recall more complicated.

The recall led directly to the forced resignation of group CEO Christine Day, causing serious public relations problems.

Although Chip Wilson later apologized for the impact of his actions, he was forced to dismiss the chairman in December 2013 and retain his directorship.

In 2014, he sold half of his 27%Lululemon stake to $845 million for private Holdings Company Advent International, thus avoiding an agent war.

In February 2015, Chip Wilson announced its resignation and resigned from the board of directors.

The consequences of the publication of inappropriate remarks in 2013 caused Chip Wilson to be depressed for a long time, but he finally recovered and returned to the public view again.

Chip Wilson doesn't care about the outside world's appraisal of him, and firmly believes that this development strategy of steady win will make Lululemon lose its brand competitiveness in the future.

He said it was difficult for old boards to accept new ideas.

The spirit of innovation and competition does not mean that it will succeed, but if we remain unchanged, the company will never develop and progress.

Mark Lipton, a management professor and best-selling author of New School, says all entrepreneurs have an inseparable feeling about their brand.

Although Chip Wilson is very successful and rich, Lululemon is still the foundation for him. He can understand the attachment and persistence of Chip Wilson to brand.

A leisurely life full of competitive spirit

Chip Wilson loves a relaxed and healthy lifestyle. His day begins with a nearly three km hike in Grouse Mountain (Grouse Mountain).

He also attached great importance to the quality of life. At present, Chip Wilson's coastal mansion is worth 60 million US dollars, which is the most valuable residence in Vancouver.

Although he loves a leisurely life, as a former swimmer, he also has a deep competitive spirit.

David Ian Gray, a consultant, said that Chip Wilson is not an athlete who knows nothing about business. He has a very strong business sense and is an outstanding businessman.

Chip Wilson commented on this: "I am the prince of Hungary, who has led the army to expand the territory, and is also a charitable benefactor."

In addition to Lululemon, Chip Wilson also owns holding company Hold It All Inc..

The company manages his family investment and real estate and owns private equity investment and charities.