Market Research Company NPD Online Shopping And Physical Store Shopping Form Of Popularity Gradually Increased.

In order to better understand consumers' shopping and consumption intentions, market research group NPD launched an online survey in September.

In the end, they received 3605 replies.

According to the report, over 77% of consumers plan to take the form of physical store shopping and online shopping during holidays.

"Physical store"

"The boundaries between online shopping and online shopping are getting more and more blurred," said Marshall Cohen Cohen, NPD's industry chief consultant. "Retailers with physical stores are trying to improve their online store sales, and are also trying to attract customers to their physical stores more efficiently, and provide a more enjoyable and cost-effective shopping experience." (Marshal)

On the other hand, online retailers are merging with traditional shopping methods in their own way.

Apart from providing more favorable prices, they also provide a variety of freight modes to enable consumers to receive goods faster.

In the report, Amazon and other major online retailers still occupy the top names of the list, but this year, retailers of physical stores can also take a firm foothold in the list.

According to statistics, more than 70% of consumers will go to online shops only during holidays, but 42% of consumers will go to stores and discount stores.

In addition, 24% of consumers will go shopping in national chain stores, and 23% will go to department stores.

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In addition, 60% of these consumers will buy online or shop.

This figure increased by 3% compared with 2017.

Compared with last year's figures, the number of consumers wishing to purchase online has increased by 4% this year.

During this year's holiday, these

The average cost of consumers is estimated at $748, and if they are consumed in a physical store, their average cost is estimated to be $492, or nearly half.

"Despite the increase in sales, retailers who shop online can not relax."

Cohen said, "they have to finish orders more efficiently."