China International Feather & Amp; Warmer Fair Has Another Warm Upsurge. Bosideng Accumulated Confidence In 42 Years.

The twenty-fourth China International feather and down Fair (hereinafter referred to as "Yoobao Association") was formally held in October 18th.

As one of the largest and most professional exhibitions in feather industry at home and abroad, this exhibition will focus on upgrading the image of domestic down products, introduce high-quality domestic down products to consumers, expand the awareness, trust and social influence of local excellent brands, and show the upgrading results of the down garment industry.

Among the many brands appearing in the show, a brand came to the scene to invite guests, media and spectators to comment. It is the Bosteng, which has just returned from the fashion week in New York.

Bosideng, which constantly promotes brand pformation and upgrading, has won the unanimous approval of the market in both the "clothing industry's only selected national brand planning conference" or the fashion week show in New York, which is a successful representative of overseas Chinese confidence.

And Boston, a high-profile show, will explain the concept of brand upgrading and point out the successful way of "Chinese business card" through this exhibition.

The quality of the feather Expo is gathered. Bosideng is participating in the exhibition to boost the confidence of Chinese products.

The twenty-fourth Yoobao will display the corporate image, new products and new technologies as the main content, and display the "quality manufacturing" enterprises and brands of China's down industry.

Because of this, the current Yoobao will choose to move to Jiangsu's clothing province. It is also intended to let the public feel the highest standard of Chinese down clothing and explore the development direction of the down country.

Bosideng's exhibition has also continued its previous high standards. The products displayed in both colors and quality have become the focus of the whole field, showing the frontier strength of "Chinese quality" and boosting the confidence of domestic products.

Brand new trend, Bosideng strength interpretation of "Chinese business card"

As we all know, brand pformation and upgrading is a long-term process. Bosideng chooses to start from the core strategy upgrading, focusing on the main channel, amplifying the brand competitive advantage, and comprehensively upgrading product strength, channel power and brand power.

You know, nowadays, the market competition of the down garment market is fierce, and foreign brands have entered the Chinese market. If China wants to rise and rush out of the country, it needs not only quality but also the creativity and fashion that can be recognized by the global market.

Bosideng, through self innovation, has this brand confidence.

Hahwang Namishito, who has a history of 42 years of ingenuity, and a brilliant seller of 72 countries, went to the showroom as a representative of Chinese products in the fashion week of New York in September.

The bostendon show, which was opened by AA, shows the Oriental style of fashion down garments, and the classical elements deeply impact modern design.

Huamei show also attracted half of New York fashion circle, not only Hollywood stars such as Anne Hathaway and Jeremy Rainer, but also the first commercial brand legend Wendy Deng of China brand platform, and the top fashion KOL at home and abroad.

The eastern trend of Bosideng show has also been praised by various people, such as the tsunami caused by the earthquake, which has swept the overseas media.

Boston has become a bright Chinese business card to New York on the basis of its ingenuity of at least 150 processes in every down jacket, and 24 hours of 30 degrees C extreme cold, 15000-20000 rubbing and 2 hours of 100 C boiling water. But it is only a start for Bosideng.

After choosing the right road and making full efforts in brands, products and channels, Bosideng has enough strength to become a spokesperson for quality and charm in China.

At this Yoobao conference, Bosideng unveiled the event with a fashion show. Fashion design won the audience's praise.

42 years of development into the focus of the industry to explore the development footprints of Bosideng's "national products"

When it comes to Bosideng, many people equate it with "down jacket" in their hearts.

Whether in domestic or overseas markets, Bosideng is the most representative brand in China's down garment industry.

The purpose of this Yoobao is to explore the way to create "excellent products of domestic products" and establish the confidence of Chinese products.

Bosideng, with its high quality and fashionable down jacket products, has become China's "quality" new business card. Now it has sold 72 countries and consumers over 200 million times. It is the benchmark for the development of Chinese brands.

As a pioneer brand founded in 1976, Bosideng has been concentrating on the research and development of down garments. When the public was surprised when they boarded the fashion week in New York, they did not know that it had long been out of the country: as early as 1995, it won the gold medal of the American commodity exhibition and the Russian exposition; in 1999, it became the first Chinese fashion brand to enter the Swiss market; in 2012, it entered London Oxford fashion block, New York Manhattan, Italy Milan in succession.

Received the consistent favor of foreign audiences.

The 177 patents, the participation in 5 international standards, 9 national standards, 4 industry standards, the drafting and revision work, and the professional quality beyond the national standard of 90%, all laid the foundation for Boston's rapid growth and led the industry to move forward.

After the comprehensive upgrading of the brand, Bosideng's 42 years' accumulation of ingenuity has broken out. With the upgrading of the design and quality of the times, it has become an internationally famous brand. It has won worldwide recognition with its fashionable brand image and innovative product design.

Continue to brand new brand upgrade Road, Bosideng will unite all forces, and vigorously implement the upgrading of technology and fashion with the standards of big power craftsmen.

This is not only the upgrading of the brand itself, but also the invisible promotion of the industry.

Driven by the fine products of Bosideng, we look forward to the fact that China's down garment industry will truly become the world trade standard and the vane of fashion design.