Let Clothes Pass Quality Life -- LUONA Brand Designer Jinhui
Plume
LUONA brand designer.
LUONA takes the gem as the symbol of the brand, and interprets the fashionable, exquisite and elegant quality of women's life, such as bright diamonds, sparkling, and full of feminine charm.
Creative and innovative spirit of fashion and elegance, let the clothing convey quality life, vividly express the pursuit of modern women - charming, confident, passionate, enterprising, and striving for excellence.
Born in France in 1932, the mainstream fashion brand LUONA, has been insisting on the natural material, restrained tailoring and exquisite details to deduce the modern style. With a strong creative power, it connects art and fashion together, and seeks creative inspiration in visual art deconstruction and deconstruction. The main consumer group is the 25-35 year old metropolis fashion woman's whole line product, which is rich and diverse from clothing leather to accessories.
Shenzhen Luo Na Garments Co., Ltd., originated in France, is a new company with strong financial strength, development, production and sales. It is integrated into the European fashion design style. With the combination of fashion and practicality, the exquisite arts and crafts and advanced brand management mode are unique in the women's wear industry.
What is your product positioning?
Our product positioning is based on an ultra cost effective price positioning, including market positioning, cost positioning to create the price segment of our products. From these three aspects, we will weigh whether the products are suitable for our consumer groups, including all our fabric research and development, accessories research and development, including fabric spun to weaving, all the dragon industry chain to create our every perfect product. Like many enterprises, he may be very strong in design, but the supply chain of production workers is not complete, and you will encounter resistance when opening up the market. What we need is a healthy golden hill corner to serve our market from the research and development of fabrics, weaving, embryo selection, dyeing to our cutting, printing, production and rapid reverse.
What is your expectation and plan for brand?
I think the whole country's women's clothing industry is in a big shuffle stage, so the first thing we need to do is to manage the brand at present. The second is that when we serve our customers well, we continuously improve our visibility through the construction of our direct business system, including the selection of some large business circles and class a addresses. The company has been running women's clothing industry for nearly 30 years. To my generation, it is already the second generation. What our company often says is to create a century old enterprise and create a 100 year happy enterprise home. Starting from the talent and the future development direction of the enterprise, this is a very important dream for our company's 1538 or so people. So when Luo Na is ready, it will also introduce another high-end brand to form a fashion empire with multi brand strategy.
How do you think of the garment industry?
We must have clear goals and direction, firm belief and down-to-earth. Because clothing is a thriving industry, clothing has no profiteering, only down-to-earth. So I think these three points are very important three points for our clothing enterprises. Only by making clear our direction and goal and down-to-earth work can we make every effort to make every garment and serve every consumer well. (editor in chief Yu Shuya)
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