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Life Is Like A Dream, It'S All A Mirage -- Chen Jiao, An Independent Designer.

2018/11/3 13:54:00 666

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Chen Jiao

Habitat independent designer brand creative designer, graduated from the costume design specialty of The China Academy of Art in 2013. In 2015, he was in charge of habitat brand, and continuously released many themes and series.

In December 2017, the 2018SS "YU" series was released in Wuhan fashion week. In May 2018, the 2018AW "opposition" series was released in Wuhan fashion season.

Living and advocating nature, pursuing beauty from culture, art and philosophy and returning it to the essence of nature, inheriting oriental aesthetics, persisting in the beauty from inside to outside, and pursuing inner feelings.

Phantom

There is a cloud in Buddhism: everything is for law, like dreams, like dew and electricity.

Life is like a dream, like clouds and mist, like morning smoke or bubbles, but it is a kind of misty. Just like life, people are under more and more pressure and play more and more roles. Most people are fighting animals in the fog, but there are still many people looking at themselves in the void.

Since everything is illusory, we don't have to be too obsessive about life.

This inspiration starts from the Buddhist language, and uses the form of representational form to express this theme, that is, shadow. It refers to the image of the center without light and the image or impression that is not real.

If an opaque object is encountered in the process of propagation, it will produce a shadow after the object can not reach the light.

Also refers to unreal images or impressions.

So the shadow of the vine is used as the source of flower type, and the mottled shadow is like a materialized embodiment of wisdom expressed in Buddhist language.

It is worth pondering deeply.

This time, through the pformation of color to show the cognitive process of life, there are light, dim, and bright, gorgeous, like life.

The design techniques used implicit and restrained design techniques, combined with the current state of life, and finally presented the new season's overall style.

If life is a drama, then what kind of role the dress should play, the so-called hesitation, confusion, joy and relief are all like mirage.

What is the inspiration for your new product this season?

This is mainly because some of the words read feel good. The last thing our little girl read is a source of the theme of this season. I think this sentence is philosophical and able to enlighten some people. Later we went deep into the brand and expressed it with a carrier.

How do you relate life to design?

Under normal circumstances, I will be from my customer base, they are accustomed to what occasions, like what atmosphere to wear our clothes, so think, it will be more specific, will consider the details of which clothes are more suitable for their needs.

Design comes from life. After taking these details into consideration, you design again, and those extrinsic things are just icing on the cake.

The most important thing is whether the clothes you buy are purchased from the type that your people love to wear.

Brand audience?

A group of 30 to 40 years of age.

Our fabrics are mainly made of pure cotton fabrics and pure silk fabrics.

We will be slightly more fashionable in design.

Compared to our audience, they may dress more fashions. They will wear some dresses and wear some comfortable clothes. In this case, we will design the clothes that they can wear for work.

What new expectations do you have for Chinese design?

I think our Chinese designers are quite powerful, but we need a lot of platforms, including some agencies, to support the cutting-edge designers.

In addition, the Chinese public should be open minded and accept all kinds of styles. In this case, I think the atmosphere of this design will be better, because the more you imprison them, the more lifeless they are, so letting a hundred flowers bloom is the best.

Do you expect and develop the brand's future?

I hope the online sale will be better, and then we may establish a double line.

Because the age group is still a high number of people buying, do some young people's multiple lines, a lot of time to limit the sales channels, so it will build a duplicate line.

(editor in chief Yu Shuya)