Du Muze, The New Designer Of Post-90S, The Road Of MUZEDU Growth

2018/11/2 11:53:00 195

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Du Mu se

The 90's new designer, founded in 2013 in Wuhan, "MUZEDU" studio, is good at making use of printing and exquisite simple cut to explore the more innovative and practical clothing. Her works have been on many front-line magazines such as Hong Xiu Grazia Ka Marie claire and so on.

Brand introduction

MUZEDU, founded in 2013 by designer Du Muze, insists on a simple and practical style while emphasizing the innovation of fabric and structure. Youth, fashion and propriety are the core concepts that brands want to convey.

The process of boys going to maturity, starting from the tailoring of classic men's clothing and integrating into street elements, alleviated the maturity of official feeling tailoring, and the addition of velvet and retro printing made the whole series of literary and artistic breath full.

What is your expectation and plan for the brand's future?

Next year, we will try a little bit of Chinese style elements. The brand must be in the stage of boys going to men.

It may be a solemn cut for us to choose a suit.

We will use some classic men's tailoring, and then add Street elements and prints, through some splicing, some structural changes, slightly classic or formal tailoring to ease its maturity, suitable for 90 or 95 of the crowd, but not very street, find a compromise.

Sales, fabric selection, suppliers accounted for 80%.

We are now a learning stage. We want to study slowly and expand our product lines and types, so that brands will naturally be seen and known by others.

We only have a phased plan, but there is no long-term plan, learning slowly and accumulating slowly. We are still a brand in learning.

(editor in chief Yu Shuya)