Sports Shoes And Clothing Industry Has Huge Growth Space, Sports Promote Demand Growth.

　 Analysis of the development of sports footwear industry

Sports shoes are designed and manufactured according to the characteristics of people's participation in sports or tourism. The soles of sports shoes are different from ordinary leather shoes and rubber shoes. They are generally soft and elastic. They can play a certain cushioning effect.

Our country Sports footwear Development originated from 80s of last century Mainly OEM foundry In the late 90s, Domestic capital entered the stage of brand creation, mainly based on Jinjiang, Fujian. Anta , XTEP , 3 61 degrees PEAK, great bird, etc. Clothes & Accessories Sports brand The domestic sports market is slowly awakening, and domestic brands quickly gained brand awareness through large-scale television advertising.

Statistical analysis of market size of sports shoes and clothing in China in 2017

According to the publication of the prospective industry research institute Sports shoes industry The market outlook and investment strategic planning analysis report shows that in 2016, the per capita sporting goods expenditure in China was only 18.04 US dollars, while the average level in most developed countries was more than 100 US dollars, and that in the Taiwan area was 57 US dollars, showing great room for growth. Health awareness of domestic residents is rising day by day, and health has become a new symbol of private wealth. By the end of 2017, the market of sports shoes and clothing in China reached 203 billion 700 million yuan, up 8.12% from 188 billion 400 million yuan in 2016. Among them, the scale of sportswear is 101 billion 200 million yuan, the scale is 49.68%, the scale of sports shoes is 102 billion 500 million yuan, and the scale is 50.32%.

Statistical analysis of the proportion of major enterprises in sports footwear industry in China

Sports shoes and clothing manufacturers are mainly distributed in China. Shanghai, Jiangsu and Zhejiang As the center of the Yangtze River Delta region, as well as Guangzhou, Shenzhen centered Pearl River Delta region and Beijing, Tianjin as the center of the Bohai rim region, as well as Fujian, Sichuan and other places. With the influence of consumption upgrading in China, the market concentration of mainstream sports shoes and clothing brands has further increased, while the market share of other small brands has gradually decreased, and the domestic second tier brands have certain market competitiveness.

Statistics of major enterprises in sports footwear industry in China

　　 Anta In terms of revenue and net profit, it is far ahead of the other three companies, and continues to maintain the leading position in the industry. In 2017, Anta sports earned 16 billion 690 million yuan, an increase of 25.1% over the same period last year, and realized a net profit of 3 billion 159 million yuan, an increase of 29.4%. Lining ranks second among the top four brands. In 2017, Lining realized a revenue of 8 billion 874 million yuan, an increase of 10.71% over the same period last year, and net profit of 515 million yuan, down 19.91% from the same period last year.

　　 360 degree As one of the leading sports brand enterprises in China, the revenue in 2017 increased by 2.7% to 5 billion 158 million yuan, and the net profit increased by 13.4% compared to the same period last year, reaching 467 million yuan, with gross profit margin reaching 41.8%. XTEP ranked fourth in the four major sports brands, and the only one of the four biggest brands with a drop in revenue. And revenue for the first time was surpassed in 2017. In 2017, XTEP international achieved operating income of 5 billion 113 million yuan, down 5.2% compared to the same period last year, and realized net profit of 446 million yuan, down 22.16% compared to the same period last year.

Comparative statistics on the performance of the four major sports brand enterprises in 2017

China Gym shoes The development environment of clothing is still more optimistic, but competition is also intensifying. Enterprises are increasing new chips by investing in M & A, with entertainment celebrities endorsing to win the young consumer market, competing for sponsorship resources to gain greater marketing opportunities.

In recent years, vigorously promoting the national fitness program has been included in the national strategic level, and is committed to promoting the healthy development of the domestic sports industry. In October 2014, the State Council issued several opinions on speeding up the development of sports industry to promote sports consumption, opening the curtain of promoting the sports industry's high-speed and deepening development. It is regarded as a landmark document of the domestic sports industry. Since then, a series of guiding documents aimed at strengthening the awareness of national fitness have been promulgated. At the end of 2017, the State General Administration of sport issued the guide to fitness for all, explaining the body movements, parts and functions in detail. Thanks to the improvement of health awareness and the improvement of sports facilities, the participation of Chinese people in sports has improved significantly in recent years. Gym shoes Demand for clothing has also increased significantly.