Overseas Mergers And Acquisitions Are Booming, And Chinese Local Garment Enterprises Are Stepping Up Their Pace To Enter The International Market.

Since the beginning of this year, overseas mergers and acquisitions have continued to boom, and heavy news is coming one after another. Many local garment enterprises are accelerating the pace of entering the international market.

While international brands have entered China to compete for the market, a large number of local garment enterprises have also held high sail, opening the journey of overseas mergers and acquisitions.

Since the beginning of this year, China's capital acquisition and acquisition boom has been constantly increasing.

Alibaba holds YNAP

Announcement and

However, the specific proportion and amount of the joint venture were not disclosed.

The joint venture will serve women and male consumers in the Chinese market through Net-A-Porter and Mr Porter respectively.

It will provide the joint venture with various services and assistance such as technology, payment, logistics and other basic support, data selection, consumer insight and so on.

At the same time, Net-A-Porter and Mr Porter will also enter Tmall luxury platform Luxury Pavilion.

Yoox Net-a-Porter, originally two luxury electric providers, Yoox and Net-a-Porter.

Yoox was founded in 2000, and was listed in Milan at the end of 2009. It was mainly sold on discounted luxury goods, and its business also included an official website for luxury brand construction and operation.

Net-a-Porter, also founded in 2000, was sold at full price and was bought by the Swiss peak group in 2010.

In March 2015, Yoox bought Net-a-Porter from the exchange of Switzerland under the banner of Switzerland. The company changed its name to Yoox Net-a-Porter after the merger.

YNAP is currently the world's largest luxury electric business, covering nearly 1000 luxury brands, designer brands and beauty brands. YNAP has both Net-a-Porter and Mr Porter for the seasonal products, as well as Yoox and THE OUTNET, as well as providing business services for luxury brands.

According to the latest data, Yoox Net-a-Porter sales in fiscal year 2017 were 2 billion 100 million euros, up 11.8% over the same period last year.

Wo Wo Group takes Carven

In October 12th, the Shanghai Wo Group announced that it had confirmed the acquisition of the French luxury brand Carven, and the estimated paction volume was not disclosed.

However, it is reported that the group's purchase of the brand by 6 million 500 thousand euros (51 million 450 thousand yuan) will add an additional 8 million euros (63 million 330 thousand yuan) investment to the recovery of Carven.

He said that after the acquisition of CARVEN, it will help him revive in France, China and the international market. After the completion of the paction, Carven will continue to maintain its independence in brand strategy and design.

Carven was founded in 1945, and was acquired by Soci e t B Ranger company in 2008. At that time, there was a rapid development at that time.

In 2012, Bluebell, a Hongkong based fashion brand agent, became the agent of Carven China, and introduced the brand to the mainland in the following year. In May 2016, the group purchased a 2/3 stake in Carven.

In 2017, Carven's performance began to go downhill, while its sales reached 21 million 500 thousand euros, and it carried up to 40 million euros of debt.

In May, Carven filed for bankruptcy protection in the Paris commercial court because of financial difficulties.

Founded in 1997, ICICLE is the core brand of Wo Group.

In 2017, the group's total retail sales totaled 1 billion 630 million yuan, up 23% over the same period last year. In China, there are more than 250 franchised stores in China.

In 2013, the Wo Group set up a French subsidiary and its Paris design center in Paris.

The acquisition of Carven undoubtedly demonstrates the strategic intention of the group's internationalization.

Semir dress into Kidiliz

In October 8th,

Issued a notice with the French high-end children's clothing enterprise Kidiliz group to complete the delivery.

Through this acquisition and merger, Semir apparel will become the second largest children's wear enterprise in the world (the total annual sales volume of the two companies is about 2 billion euros).

After the completion of the acquisition, the core management of the Kidiliz group remained unchanged. Its organizational structure and development direction complement each other. Semir apparel specializes in China and Asian markets, and Kidiliz group focuses on high-end international children's wear market.

As early as May 2nd of this year, Semir clothing announced that the company intends to purchase the shares and claims of Sofiza SAS 100% with its own capital of about 110 million euros (about 870 million yuan), so as to achieve the purpose of acquiring all assets of Kidiliz group.

Kidiliz group was founded in France in 1962. After more than 50 years of development, Kidiliz group has gradually become a leader in the high-end children's clothing industry in Europe. There are 8 subsidiaries in the world, with 11000 sales outlets and 830 stores, with an annual sales volume of 40 million.

Kidiliz group owns 15 brands, including Z, Absorba, Catmini, Kidiliz and other 10 self owned children's wear brands, as well as 5 authorized business brands such as Kenzo Kids, Levi's Kids, Paul Smith and so on, providing products from middle end to high-end location, from newborns to teenagers, and multi age differentiated products.

Anta's acquisition of Amer Sports

Concerned

The acquisition of amamfin sports Amer Sports has made new progress.

In September 12th this year, Anta sports announced that the company confirmed that it would offer a bid of 4 billion 700 million euros with the Amer Sports of Finland sporting goods company, along with the Chinese private equity fund.

In October 11th,

The announcement issued a statement on the acquisition of Amer Sports. The board of directors of the listed company confirmed that it had discussed with Amer Sports, Fang Yuan capital and their respective consultants to explore the existence of a formal process basis.

If it goes well, the acquisition will be completed by the end of 2018.

The paction of about 37 billion 100 million yuan, once implemented, will become the largest amount of foreign mergers and acquisitions in China's apparel industry.

Amer Sports amamfin sports was founded in 1950 in Finland, mainly tobacco trade, then gradually developed into sports goods production and marketing enterprises.

In 1977, Amer Sports was listed on the NASDAQ Nordic market and now has more than 8000 employees.

Amer Sports's business is divided into 3 main categories: outdoor business, ball business and fitness business.

According to sales revenue, outdoor business accounted for 62.22%, ball business accounted for 24.33%, and fitness business was 13.45%.

Amer Sports owns many outdoor, extreme sports costumes, shoe accessories and accessories brands such as Salomon Salomon, Arc'teryx Arc'teryx, Atomic Ato Mick, Suunto, etc.

2017 earnings showed that Amer Sports revenue was 2 billion 685 million euros, an increase of 2.4% over the same period, of which Asia's market revenue of 389 million euros, an increase of 8% over the same period, is the fastest growing market for Amer Sports.

In September 13th,

The announcement said that it would take $5 million to acquire the shareholding of LLC.11%, the parent company of Jason Wu (Wu Jigang) of the US Chinese designer, and jointly invest with JWU and LLC. to establish a joint venture company, Jason Wu (Shanghai) Garments Co., Ltd., which is responsible for developing and operating related businesses in mainland China, Hongkong Special Administrative Region and Macao Special Administrative Region, including the promotion of JASON WU, GREY JASON WU and JWU, the future development of JWU related brands, and the design, production and sale of brand products and businesses other than perfume products.

JWU, LLC. is a famous Chinese American designer Jason Wu founded in the United States.

The Jason Wu brand was founded in 2007. It is located in high-end clothing for women's high-end garments, and is now mainly sold in high-end shopping malls and boutiques.

Semir apparel said that the investment in JWU and LLC. is in line with the implementation and development of the company's multi brand strategy. Through this cooperation, we hope to promote the construction of high-end international brand camps in Semir apparel and promote the development of business in the domestic market.

Jean Paul Knott

Taking the Belgian designer brand Jean Paul Knott, she has further promoted the multi brand strategy of the group.

In August 31st, the company announced that it would invest in the establishment of a joint venture with Belgian designer Jean Paul Knott and manage Belgian designer brand Jean Paul Knott in Greater China (mainland, Hong Kong, Macao and Taiwan).

According to the announcement, the company invested 8 million yuan in holding a 80% stake in a joint venture. Jean Paul Knott invested 2 million yuan in intellectual property rights and held a 20% stake in a joint venture.

After the establishment of a joint venture, the Belgian designer brand Jean Paul Knott will be managed in Greater China (mainland, Hong Kong, Macao and Taiwan).

After the completion of the investment, the company will acquire the ownership of Belgian designer brand Jean Paul Knott in Greater China (mainland China, Hong Kong, Macao and Taiwan) through the holding joint venture, and continue to expand the company's brand lineup and its share in the high-end international fashion market, so as to further promote her to become an internationally competitive high fashion brand group.

Overseas mergers and acquisitions boom

While international brands have entered China to compete for the market, a large number of local garment enterprises have also held high sail, opening the journey of overseas mergers and acquisitions.

This year, the movement of local fashion groups to acquire overseas fashion brands can be said to be quite frequent.

Shandong Ruyi buys Swiss luxury brand Bally, Fosun buys French fashion brand Lanvin, La Natsu Bell buys French brand Naf Naf, PEAK wins Swiss outdoor sports brand OZARK, plus recent Semir dress to buy high-end Kidiliz Kidiliz and JWU11% stake of Anta, Anta buys Amer Sports, Wo Group takes French luxury brand Carven, Alibaba hand in hand YNAP......

Such a dense overseas investment merger case proves forcefully that Chinese enterprises are interested in international fashion brands and

The company has strong interest and is eager to enter the upstream of the global value chain.

Many local fashion enterprises are ambitious and have an obvious intention of expanding overseas. I believe there will be more pnational mergers and acquisitions in the coming months.

Mergers and acquisitions have always been a major theme in the capital market.

In fact, the hot situation of Chinese capital acquisition has been going on for a long time.

From 2017 to this year, the overseas M & a boom continued, and heavy messages came one after another. Many garment enterprises increased their horsepower and speeded up the pace of entering the international market.

Undoubtedly, the merger and acquisition of brands by clothing enterprises and the construction of multi brand comprehensive groups are the main paths for enterprises to become bigger and bigger. Chinese manufacturers are upgrading to the upstream of value chain by acquiring internationally famous brands, extending them to the whole industry chain through restructuring and merging, and speeding up the construction of garment brand cultivation and retail network, with a view to strengthening and strengthening the main business of textile and garment industry.

Accelerating the pformation and upgrading through investment mergers and acquisitions, finding new business breakthroughs, finding new profit growth points and promoting the internationalization process of brands are undoubtedly the choices of many garment enterprises.

But not all mergers and acquisitions are bound to succeed, nor can mergers and acquisitions solve the problems of all enterprises.

It can be said that M & A is like a double-edged sword with many risks, including various factors such as brand development, integration effect and market change.

At the same time of capital operation, garment enterprises should pay attention to finding strategies that suit their own development, effectively avoid risks and make good use of them.

In order to build a more stable and more robust development mode, we can fly higher and farther in the global competition with the help of capital wings.