Ten Thousand Ginseng Runs In Chongqing Women Half Horse, Female Runner Increases, And Running Consumption Increases Sharply.

On the morning of October 28th, 2018 Chongqing International Women's Half Marathon (hereinafter referred to as Chongqing women's half horse) fired shots at Nanbin Road, and 10600 athletes from 18 countries and regions competed.

In recent years, the women marathon race has been blowout in China. It has become a phenomenal craze. Behind its popularity is the development of women's sports industry and the change of women's sports consumption concept.

Women's half horse race increase year by year

Chongqing International Women's half marathon is currently the largest female marathon in China. At the same time, it is known as "the most beautiful marathon in China" because of its high value, strong sense of science and technology and many fashionable elements.

The reporter learned that the race has a half marathon (21.0975 kilometers), 10 kilometers, mini run (5 kilometers), mini parent running (5 kilometers), and professional runners and recreational runners can participate in it.

Since 2015, the event has been successfully held for three sessions.

The first competition was absorbed by the China Sports Association as a member of the marathon Committee.

At the beginning of this year, the event was certified as "silver medal competition" by the China Sports Association, and it was also called "the most beautiful marathon in China".

The number of enrolment from the first 8000 to the tens of thousands this year also reflects the increasing enthusiasm.

It is worth mentioning that this year's events are fully implemented in accordance with the A1 standards of the China Sports Association marathon.

It is reported that the Chongqing International Women's half marathon race will become the gold medal competition of the China Association of parks and sports this year.

There are more and more women's horse racing events.

According to the statistics of the 2017 World Association certification competition, the proportion of men and women participating in the whole marathon race in China is 73.84% and 27.16% respectively.

Reporters noted that in recent years, China's exclusive women marathon competition has gradually increased, in addition to Chongqing, as well as Beijing, Hangzhou, Nanjing, Suzhou and other places have women half horse race.

According to the 2017 China Marathon big data analysis report, the female group's marathon heat is also far higher than that of men.

Every woman runs a "Snow White" in the event.

Besides, women's ability to move, lead and consume can also be fully displayed in the female horse.

The female horse has become another stage for women to show their independence and display their new image and new life.

The energy of "horse" consumption is not negligible.

More and more women are starting to incorporate sports into their lives, and are willing to invest more money in adding functional high-end products to themselves.

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Consumption concept and equipment function is better.

A number of sports company operators said in an interview that compared to men, female runner's consumption characteristics are more prominent -- health and beauty. "As long as you pay attention to the observation, you will find many women runners are equipped with beautiful equipment, no matter in color matching or accessories, they are more eye catching.

So many women's competitions are more tendentious in terms of sponsors or cooperative brands.

In addition to good functions, women's equipment is absolutely needed.

Some agencies have investigated, what women buy equipment to see, the first is to be good-looking, "not good-looking, rather than die", of course, this is a joke.

However, there are indeed many female runners who say: "it's better to run in clothes that don't look good than to run."

The development of sports equipment for female running needs to face multiple tests of function and aesthetics.

While showing individuality, it is also a reflection of women's independence and healthy liberation. It is more likely to lead the change of social consumption.

The pfer of consumption power from bags and cosmetics to health and running is an absolute good for the sports market.

Before, the running industry was mainly engaged in the business (Health) with the hospital, while the female running opened another field (the change of aesthetics and fashion).

Healthy, positive and optimistic way of life makes people happier.

Consumer data buying equipment increased by 1389%

Multiple reports show that the female market will become a new growth point of running consumption.

In 2015, women's running equipment consumption increased by more than that of men.

Sports brands abroad also noticed this trend and started some actions.

For example,

In fiscal year 2020, the target is: the revenue of women's product line will account for 1/5 of total revenue.

Pop-up concept space is created to provide free fitness training experience for young women.

There is a saying: Women's money is the best way to make money.

With the increasing number of female runners, running consumption has reached a new stage.

In sports equipment, women's consumption has increased by a large margin.

In the first half of, data from the first half of the year showed that in the past year, the number of female users who bought the "running kit" increased by 1389% compared with the previous year, and the number of people buying "fitness equipment" reached 5 million 800 thousand.

At the same time, girls can also have "boyfriend power". The amount of women buying "gloves" has increased by 75% over the past year.

With the rapid growth of data, more and more women are willing to spend money on sports.

Zheng Moushu, 36, is a senior runner.

In her opinion, except for the usual fees such as registration fee and so on, the biggest consumption for horse racing is running shoes.

She told reporters that a pair of running shoes generally run 700~1000 kilometers, wear 3 months or so, on average, a pair of shoes 1000 yuan.

That is to say, the cost of running shoes is 4000 yuan a year.

In addition to spending money on equipment, they are willing to spend money on some training camps to learn scientific running knowledge.

It has been reported that from 2012 to 2015, the number of consumption and consumption on the running line maintained a steady upward trend, and running equipment consumption took an absolute advantage over all sports consumption, exceeding 4 percent, becoming the main body of sports consumption.

Among them, 23~28 years old young people are the main players in running sports, and the difference between men and women is not significant.

Consumption derivatives drive the development of peripheral equipment

Women's running has also led to the development of the surrounding derivatives industry, and sales of smart bracelet, smart watches and smart shoes have gradually increased.

In addition, the field of peripheral equipment such as compressed pants, sweaty socks, windbreaks, headscarves, backpacks, watches and so on has also been promoted and developed.

Miss Wen, 28, started running for only one year. She counted out her purchases of derivatives for journalists: 2800 yuan for intelligent sports watches and 500 yuan for sports headphones.

All add up to more than 4000 yuan.

Reporters learned that Chongqing women half horse has been holding hands for two consecutive years in Chongqing international fashion week.

Zhang Yichao, chief designer of the Chongqing women's semi horse derivative, is also the artistic director of the Chongqing international fashion week, who is the official designer of the event.

Extension

"Run out" industry chain

The China Sports Association accredited 2017 marathon gold medal events, including 14 gold medals, 3 silver medals and 17 bronze medals, while the 2016 China Games Association registered 328 events.

According to the official information of the China Sports Association, there are 214 category a certification competitions in 2017, and 33 B certification events.

According to reports, in 2017, 1102 marathon and related sports events (more than 800 people or more) were held in all parts of the country, and more than 5 million participants participated in the a competition, which led to over 20 billion yuan consumption.

Behind the increasingly popular marathon is the support of countless capital operations, such as government, event operators and sponsors, which are becoming the biggest protagonists of the marathon market feast.

First of all, the core competition is the sports performance industry. Secondly, around the core level, there will be the following niche market: the largest sporting goods sales, upstream manufacturing, media, intermediary, entertainment, training, venue management, gambling, medical and disease prevention, soft ware, website, tourism and so on.

In the extension, brand management, BD and PR promotion, consulting, public relations, research, construction, real estate, exhibition and other peripheral areas.

The most direct way to promote marathon events is the naming of all kinds of businesses and categories.

For example, Nike, a high-end sports brand, has been sponsoring the Shanghai marathon for several years. The leading brand of domestic sports is XTEP, which has sponsored marathons in Tianjin, Xiamen, Chongqing, Guangzhou and many other cities.

Huge economic benefits and brand promotion effect are the biggest internal factors that attract operators and sponsors to go crazy.

When sports plus the suffix of "industry" inevitably intersect with social commerce.

Because the marathon is very inclusive, the athletes who participate in the competition are mostly ordinary citizens. They are keen on healthy life and have certain economic strength. So for all kinds of enterprises, they become a very precise positioning marketing.