For Their Own Voice, Guo Pei, Marry Ma, Grace Chen And Other 10 Designers Launched The China Advanced Customization Committee.

Almost all commercial brands and designer brands account for half of China.

The designers of advanced customization want to speak for themselves.

Guo Pei 2018 autumn winter series

According to official news of China Fashion Week,

The committee is the twelfth Committee established by the China Fashion Designers Association. It also has fashion art, professional fashion models, fashion reviews, display designs.

Buyers and other fields Specialized Committee.

It is reported that the Gao Ding Committee was initiated by 10 Chinese designers, such as Guo Pei, Lawrence Hu, Grace Chen (Chen Yehuai), Lan Yu, Marry Ma, Zhang Zhifeng, Ma Ying, Liu Chao, Wang Peiyi and Wang Peiyi.

The purpose is to excavate and carry forward traditional Chinese culture and handicrafts, and combine modern popular elements to promote the integration of China's advanced custom fashion with the global fashion industry.

Ten designers and their works

As one of the members of the committee, Chen Yehuai, founder of GRACE CHEN, has shown the reasons for the launch: "China's high definition industry has a certain scale and has some designers, but it is still far from mature and full development, so we hope that the committee can provide a platform for the growth of designers."

At present, in China's clothing industry, the two categories of commercial brand and designer brand are the most familiar. Advanced customization has not been heard much. This high quality dress, which has been handed down to the present by the 19 century French court, is still in Europe today.

Because of the high cost of tailor made costumes, the complexity of the process and the fastidious of dressing scenes, consumers are mainly aristocrats and rich people.

During the post World War II era, there were nearly 2 million consumers around the world, and today's data are optimistic only under a few thousand people.

"China's high definition is really in its infancy," Chen Yehuai said. "At present, there are not many designers and brands that can meet the requirements of advanced customization. According to my observation, there may be no more than 20."

But she believes that China's high definition brand has great potential for development.

"In fact, before the advent of the garment industry, people's clothes can almost be regarded as custom-made, and China has a glorious history in handicrafts, textiles and decorative arts."

At the same time, she said, in a sense, cheongsam and

Brands such as traditional handicrafts can also be considered as high fashion fashions.

"Although the industry has not yet clearly defined this, the pursuit of fine clothes is a traditional Chinese culture. In modern society, this demand will also increase."

Therefore, she believes that the development of China's high definition needs such an organization as the high definition Committee.

"The first is that members can exchange and learn from each other and share their own information. The second is that the voice of the gathers industry will be voicing outside, and the voice gathered together will be greater.

Moreover, the committee is part of the China Fashion Designers Association, which will be more official and organized in international exchanges.

Chen Yehuai (left) works Guo Pei (middle) works Marry Ma (right) works

In recent years, with China

With increasing international voice, activities and institutions in this field are beginning to emerge.

In 2014, the Shanghai International Fashion Federation founded the "Shanghai custom week" campaign, which was held in May and November each year. It also held a series of "custom tribute to China" activities in Paris in January and July.

In June this year, Shanghai advanced customization week began to pform, and released the brand of "Shanghai advanced customization week Showcase" similar to the showroom mode to display the design of participating brands, achieve the purpose of promotion, and launched the mode of "show is ready".

The China advanced customization committee is not the first high-definition organization in China. In July 2015, Shanghai International

In Paris, the Federation announced the establishment of a "customized Specialized Committee (hereinafter referred to as" high definition Specialized Committee "). Its members are DAN Dan, Ding Tian, Grace Chen (Chen Yehuai), Han Yi, Huang, Lawrence Hu, Marry Ma, Zhang Zhifeng, Qin Xu and Sheme.

In addition to the name of the committee, similar to the newly established senior Chinese custom committee member, the list of members also overlaps.

Since its establishment, it has held the "China custom day" in 2016, and announced that it will cooperate with Jinbao Hui Beijing advanced customization center to build a business platform. All the Committee brands will be stationed in the custom center.