China Is Shifting From A Big Underwear Manufacturing Country To A Big Sales Country

At present, The annual sales volume of underwear in China is more than 100 billion yuan With an annual growth rate of nearly 20%, China's underwear brands began to rise, and many influential brands began to emerge in the world. China is shifting from a major underwear manufacturing country to a major sales country. What is the prospect of underwear market?

According to the analysis of underwear market Underwear industry It is regarded as an industry with high growth by industry insiders. In the West, underwear consumption accounts for a large proportion of clothing consumption. For example, 22% of French women spend Underwear The amount of consumption is about 1.7 billion euros. Each British woman spends 112 euros a year on underwear. However, the expenditure of Chinese women on underwear consumption is only about 20 billion yuan, accounting for only 5% of clothing consumption. Comparing the above statistics, we can see that China Underwear industry The future development space of the market is huge. Underwear is an imported product. Like a suit, the Chinese have accepted the concept of "modern underwear" from the West. However, the fashion underwear with a history of more than 100 years in Europe has only been launched in China for more than 10 years.

At present, the annual sales of China's underwear market is between 20 billion yuan and 50 billion yuan, and the annual growth rate is nearly 20%. According to statistics, in the domestic underwear market, imported brands account for about 60% of the market share, mainly products from Hong Kong, Taiwan and Japan. Most of them have been manufactured in China, and most of them sell for 50-300 yuan. Domestic brands account for about 40% of the market. The underwear market is growing at a rate of nearly 20% every year, and the future development space of China's underwear market is huge.

　 Underwear market will be more subdivided

In the past, women's underwear was the main underwear industry. With the increasing demand of consumers, underwear for the elderly and children will also enter the mainstream market. As we all know, the elderly market and the children's market both have a huge scale. When the demand for underwear of these two consumers increases, it is a new round of outbreak of the underwear industry. In addition, Underwear market The subdivision of is also reflected in women's underwear. With the diversification of women's consumer demand, girls' underwear, pregnant women's underwear and other market segments will also receive attention.

The underwear style is more personalized

Now we have gradually entered the era of consumption upgrading. People are not satisfied with mass consumer goods, and they are more inclined to pursue personalized goods, including underwear. In the next few years, various underwear with fashionable design, various styles and rich colors will become the new favorite of female consumers.

More diversified underwear functions

The development of science and technology can drive the progress of many industries, and the underwear industry also benefits from it. In the past, the function of underwear was only to protect. With the development of science and technology, the industry has gradually emerged health care, beauty, intelligent and other functional underwear, which meets the needs of people in the new era.

Through a brief analysis of the underwear market prospect, we know that it is because there are more and more underwear brands at present that consumers have some doubts about the underwear franchise. Some people think that the industry has been saturated. In fact, there are many problems behind the seemingly good underwear industry. For example, at present, the whole underwear market is full of many low-quality underwear brands, and brand homogenization is also common. Those low-end underwear has been difficult to meet the needs of women today. And as people's consumption level is getting higher and higher, high-quality, high experience underwear will be our main choice. It can be seen from various phenomena that the underwear market will become more and more standardized and high-end in the future. At the same time, the underwear franchise market will also have great development space. Well, that's what the author said Underwear market A simple analysis of the foreground.