Heritage And Innovation To Create A New Oriental Fashion -- Xiangxiang Xiangyu'S High-End Fashion Brand Debut

It has a history of nearly 1000 years.

Latest fashion

The brand was held in Beijing recently.

To show the world the Chinese fashion.

The conference site is full of seats, from all over the clothing enthusiasts, distributors, buyers, news media came to the scene, very Chinese classical culture and modern fashion fashion feast and the audience full of enthusiasm, making the scene passionate.

Garywat

This time, Xiangxiang Xiangxiang, a high-end clothing brand team of Xiangyun yarn, attended and participated in the China International Fashion Week special contest. It aims to show the world the authentic yarn of Xiangyun and inherit China's heritage culture and art.

Xiangxiang Xiangyun gauze - Oriental new fashion craze attack City

Xiang Xiangxiang is the founder of the brand by Ms. Ouyang Fengting, a well-known Chinese fashion designer, Qu Tingnan, a well-known media man, founder of panda media, Shen Chen, former Dior designer of clothing, Lao Yanzhen, and Lao Yanzhen, President of Guangdong Shunde Women Entrepreneurs Association. "Global lady", a national champion, Lu Sicheng, is committed to the inheritance of China's non fragrance cloud yarn technology, presenting the world's Shunde Lun Jiao Xiangyun dress feast with a new gesture.

Xiang Xiang Xiang fashion brand originated from the origin of Xiangyun gauze, Guangdong Shunde Lun Jiao, the team to disrupt the reform of dyeing and finishing technology of Xiangyun yarn, adhering to the "nature oriented, traditional fashion" concept, on the basis of inheriting the ancient crafts, innovating the traditional concept, improving the tradition, deducing and creating the high-end fashion of Xiangyun yarn in a completely new way, leading the trend of Oriental fashion.

The improved gauze has rich colors and combines Chinese art and Chinese culture into modern fashion design.

The true silk material of Shunde ancient workshop has laid an extraordinary influence on it, plus the technology of dyeing and finishing.

In addition, the real Shunde Xiangyun gauze is not easy to fade when it is washed. A set of high-end custom Xiangxiang Xiangyun gauze can be called a set of artworks, or even worn for 10 years.

Xiangyun gauze reached its peak during the period from 1922 to 1926. At that time, there were 500 scales on the scale, and 10000 craftsmen, producing only 4000 meters a day.

By 2008, its dyeing and finishing technology was included in China's national intangible cultural heritage.

Different from ordinary silk, the texture of Xiangyun gauze is light and soft.

A genuine fragrant gauze product needs to be processed by many processes such as dipping water, sunflower, scutting water, sealing the water of Ranunculus, crossing the black, washing and spreading the mist. "Three steaming, nine boiling and eighteen drying" is very difficult to make.

The birth of every fragrant gauze is concentrated on the spirit of manual artisans and the gift of nature.

It is worth mentioning that the the Imperial Palace museum contains a painting of emperors in the Ming and Qing Dynasties.

Graywat Qu Ting Nan -- China top ten fashion designer

Qu Ting Nan, China's non heritage fashion designer and top ten fashion designer in China, served as the chief designer of Xiang Xiang Xiang's fashion brand.

He always adhered to the idea that "the more the essence of a nation is, the more it is the world."

In the past more than 20 years, Qu Tun Nan has studied China's special silk and traditional handicrafts with great efforts. He has been working hard to improve and develop the Chinese style fashion with Xiangyun gauze as the fabric.

He participated in the domestic and foreign clothing design competition with the design works of wide embroidery as the element. He won the World Folk Culture Award, the twenty-first Century design award, and the Li Lai fiber award.

Heritage and Innovation -- creating a New Oriental fashion ritual

Now many young people may not know what the gown is. If the older generation used to be a noble or senior executive, they might know this authentic silk yarn.

Xiang Xiangxiang has made subversive reforms to the R & D team, combining the different Oriental elements such as calligraphy, painting and embroidery, breaking the dull tone of the traditional gauze and presenting a colorful Oriental fashion sense.

Combined with oriental classical and modern western aesthetics, the original color and style of clothing are improved, and xiangxiangxiang makes full use of the fashionable dress of Oriental and Western fashion, which makes the costumes more visual and artistic.

In addition to the Oriental new fashion concept to achieve a worldwide Oriental aesthetic return, we also pray for the persistence of non heritage craftsmen, and will continue to inherit the Xiangxiang yarn that protects human health.

While inheriting the spirit of technology, Xiang Xiang keeps improving and never stops on the road of innovation.

In the humanities and art, life and aesthetic sense to break the ink frame, so that products show younger and fashion sense.

The cultural industry will soon usher in a golden period, and the market prospect is very impressive.

Xiang Xiang Xiang is promoting the brand of Xiangyun gauze dress and life, art, culture and cross boundary. At the same time, it opens up a new idea of Heritage Inheritance, so that China's high-end luxury accessories will move towards the world and enter life with a new attitude.