The Children'S Wear Industry Is Booming, And The High-End Children'S Wear Market Is Developing Opportunity.

In the face of the depressed demand for the environment, especially in

In terms of the total revenue structure of the apparel industry.

The scale of leisure wear industry accounts for the highest proportion, accounting for 45.72%, followed by men's wear and women's clothing, accounting for more than 15%, and children's clothing is the smallest, only 1.52%.

This is mainly influenced by the attributes of consumer groups and the pricing of products in different sectors of the clothing industry.

Statistics on the scale of business scale of garment subdivision in 2017

The "two child" policy will further promote the vigorous development of children's wear market.

According to the statistical data of market demand and investment forecast analysis of high-end children's clothing industry released by the prospective industry research institute, the size of China's children's wear market has exceeded 100 billion yuan in 2012.

By 2016, the size of China's children's clothing market reached 145 billion 500 million yuan.

As of 2017, the size of children's clothing market in China reached 159 billion 700 million yuan, the compound growth rate of 2012-2017 years reached 8.65%, and the per capita consumption reached 19.2 US dollars, which was only five to 1/6 of the United States and Britain.

At the same time, based on the "second child" policy launched in 2013, the number of young children in China is expected to usher in an outbreak.

Affected by the increase in the number of young people, the growth of children's clothing is faster than that of children's clothing. Since 2013, children's clothing is obviously faster than children's wear. With the gradual growth of young people, children's clothing will gradually be revived.

Statistics of China's children's wear market size in 2011-2017 years

Statistics of per capita consumption of children's clothing in 2017

Analysis of the future development trend of children's wear industry

Children's clothing has become a new growth field in the development of the clothing industry, and has benefited from the dual promotion of the growth of consumer groups and consumption habits. The consumption demand has shifted from the practical consumption that used to meet the basic life to the upbeat consumption of health, beauty and fashion. Especially the parents of the younger generation of 80/90, who have higher brand concern and lower price sensitivity, have promoted the consumption of children's clothing to be more branding, quality and higher value-added products.

1, the industry development space is still very large. The baby industry has a good prospect in the future development. The emergence of the peak production period and the increase of children's base provide a good opportunity for the development of the high-end children's wear industry. The growth of consumption ability and the growth of consumption speed also bring great development opportunities for the high-end children's wear market.

On the whole, high-end children's clothing is expected to present a high speed development in ten years.

In addition, from the perspective of market size, with the opening of the second child and the upgrading of consumption, the children's clothing market is expected to grow at a rate of about 5% in the next five years, and the market scale will exceed 210 billion yuan in 2023. On the other hand, from the Perspective of per capita children's clothing consumption, in 2016, the per capita consumption of children's clothing in China is only 16 dollars, much lower than that in Japan (60.9 US dollars), the US (97.4 US dollars) and the United Kingdom (124 US dollars), and there is still much room for growth.

It can be seen that in the children's wear market continues to grow and the per capita consumption continues to rise, high-end.

It's far from touching the ceiling.

Statistics and forecast of children's clothing market scale in 2018-2023 years

Small brand children's clothing is no longer important in the market share.

In the consumption of children's clothing, people are more and more demanding, and tend to go to the first line brand and other high-end quality, because its safety quality and good service make consumers more reliable.

As information becomes more and more pparent and consumer awareness becomes more and more mature, their choice will further promote the development of high-end children's wear market.

Trying to occupy a place in children's wear market means that children's clothing market will bring a new competition and competition will be fierce.

At present, the children's clothing market is still in a low degree of industry concentration and maturity needs to be improved. With the increasing number of enterprises and the intensification of competition, the maturity and concentration degree of the industry will also be higher and higher.

along with

The continuous development of market concentration will continue to increase.

Therefore, the development opportunities faced by excellent enterprises are not only the continuous market scale, but also the market share.