Benefiting From Online E-Commerce, Sales Of Children'S Clothing Brand Taoti'S Revenue In The First Three Quarters Increased By 15%

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China's ten largest children's wear brand TOPBI belongs to

-KY points out that

-KY pointed out that the combined revenue of the first three quarters reached 4 billion 560 million yuan, up 15.18% from the same period last year, but the net profit after tax in the first three quarters was 564 million yuan, while EPS reached 7.19 yuan.

Analysis, in order to enhance its TOPBI brand sales performance and market share in the peak season, adopt different brand marketing strategies, advertising costs increased compared with last year, TOPBI brand online e-commerce sales performance is also quite fierce, sales in September before surpass 3 times last year.

Tao said that in addition to TOPBI brand shopping APP and official website mall launched a number of electric providers limited concessions, for popular online shopping malls, communities and Shopping mall also focused on advertising, and online agents to develop sales strategy, the expected sales situation is expected to drive more than doubled.

The scale of children's wear market in China is consistently better than the whole market.

With the growth of power, Tao will actively promote the market share of Chinese children's clothing, especially the mainland market.

Emperor Tao expressed his optimism.

And promote the sale mode of two-way mutual guidance under the online and offline markets in China's mother and infant business market. In the second half of this year, the TOPBI official website and official shopping APP will be launched, together with the establishment and promotion of the e-commerce platform such as WeChat mall, and it is expected that the proportion of e-commerce revenue will increase to 30% in three years.

In the future, Amoy strengthens product innovation, integrates brand image and e-commerce channel, optimizes management, and drives the overall performance of the brand.