Arthur'S Sales Profit In The First Three Quarters Fell, But The Growth Of The Ghost Tiger Bucked The Trend

Recently, Japan Sports Products Group ASIcs (Arthur) Recently, the performance data for the first nine months of fiscal year 2018 was released. Both net sales and profit declined. Overall sales fell 4.7% year-on-year to 295.7 billion yen, operating profit fell 37.1% to 15.4 billion yen, and net profit fell 47.5% to 8.3 billion yen. The Group responded to the announcement by lowering its full year forecast. After two consecutive years of weak performance, Arthur is still in a difficult situation.

In the first nine months of fiscal year 2018, the core professional running shoe brand ASICS sales volume YoY decline of 7%, but Onitsuka Tiger The sales of the Ghost Tiger brand increased by 30% year on year. Among them, shoes performed well, with a sales growth rate of 28%.

In the first nine months, the net sales of Asics fell 4.7% year on year, the operating profit fell 37.1% year on year, and the net profit fell 47.55% year on year. Asics It was pointed out that the decline of sales in the local Japanese market, EMEA (Europe, the Middle East and Africa) market and the Americas market, especially the Americas market, led to a significant decline in the Group's performance. However, the double-digit growth of the Chinese market pushed the Group's sales in the East Asia market to increase. ASICS pointed out that the fourth quarter is the Double 11 Shopping Festival, which is expected to promote the continuous growth of sales in the Chinese market.

In this regard, the company said that it would improve its performance through business restructuring, consider reallocating Japanese and overseas assets, liquidating unsalable inventory, and closing some stores with poor performance. In addition to continuing to consolidate the core categories of professional running shoes, ASICS Group also intends to strengthen lifestyle categories and promote internal business reform.

In terms of category, ASICS Running shoes The sales of. The report mentioned that the sales of tennis shoes increased by 2.4%. After signing Djokovic this year, the brand's exposure has been greatly improved. ASICS also reached cooperation with Zhang Shuai, a Chinese golden flower.

In October this year, the Japanese Economic News reported that ASICS will promote the automatic production of shoes and shoes. It is planned to introduce robots in some production lines of the factory in Birdow County in the spring of 2019, and the number of workers will be reduced by half. It is reported that the factory will produce popular products and running shoes of Ghost Tiger.

From the financial data of the previous three quarters, ASICS's report card of fiscal year 2018 may still be unsatisfactory.