Long Qingxiang: New Choice Of Time-Honored Brand

When night falls, the lantern is on the way.

On Qianmen Street, Beijing.

The store was brightly lit.

Traditional culture and modern fashion blend here. Wooden windows and high quality fabrics convey the humanistic concept of "Longqing Xiang".

The three gilded characters symbolizing Changlong, joyful and auspicious "longqingxiang".

Facing the spring breeze of reform and opening up,

In the wave of market economy, we should strive to innovate.

Since 1979, the state has proposed the policy of restoring and developing individual businesses and allowing multiple forms of economy to exist.

In 1992, after Deng Xiaoping's southern tour delivered an important speech, the whole country stepped up its efforts to develop the economy.

Subsequently, in the third Plenary Session of the 14th CPC Central Committee, we pointed out that we should further develop the commodity market and establish wholesale markets for bulk agricultural products, industrial consumer goods and means of production in the areas of origin, sale and distribution of important commodities.

This provides the soil for the growth of clothing brand.

In September of 1995, Long Qingxiang opened his first store after he resumed his ancestral home.

At the very beginning of its founding, Longqing Xiang established a custom made business.

The development direction of the main business.

The store is responsible for the reception of customers, and the production department leases the factory to organize production, and Long Qingxiang's enterprise scale is growing.

As the company continues to grow, Long Qingxiang analyzes the trend of market development, and thinks that the era of consumption will be diversified and personalized. A good day for a brand to fight the world is gone forever. Therefore, Long Qingxiang put forward a famous brand strategy to avoid homogenization competition, positioning in high-end suits and making business men's clothing.

By the end of the twentieth Century, Long Qingxiang had completed the pformation from "product demand" to "brand demand", to "grade demand", and then to the positioning of "Humanistic demand", and began to participate in brand competition in an all-round way.

Entering the new millennium, while encouraging the development of private economy, the field of social consumption is also refreshing.

In the face of fashion and popularity, Longqing Xiang also carried out a great ideological discussion, put forward innovation, innovation and innovation, and finally determined the development direction of "tailored tailor-made private tailors".

It has set up the volume business department, the design department, the cutting workshop, the CAD room, the plate making room, the craft department and so on. From the production process, men's and women's clothing is separated, men's trousers are separated, and independent surface accessories are purchased.

Long Qingxiang has established strict production processes and standards, so that single person single edition, single edition single cut and single order sheet are strictly controlled.

It's a custom tailored suit. Long Qingxiang determines the working procedure is 406, and the working hours take 6 weeks, each piece.

The needle density reached 3 cm 21 needles, more than 100 processes.

It is the strict standards that make Longqing's products popular with customers. The market share of brands has been rising steadily. In Beijing, Tianjin, Hebei, Shandong, Henan, Anhui, Jiangsu and other 7 provinces and cities, there are nearly 100 shops running directly in the street. At the same time, the company has set up wired shops in Tmall mall and Jingdong mall to achieve simultaneous operation on line and offline.

At present, most of the customized products sold by the company are imported products from Italy and the United Kingdom. It is the reform and opening up that let Long Qingxiang and

Join together.

In recent years, Long Qingxiang has given full play to the specialty of the time-honored brand enterprises, and has introduced a series of new products, such as "embroidery", "style", "bloom", "sublimation", "symbiosis" and "Zheng Xi", which are combined with many Chinese elements such as embroidery, blue and white porcelain, seal seal and so on. They have been designed to meet the consumers in a new form, which not only highlights the innovation of products, but also inherits traditional culture.

Long Qingxiang also developed a series of non heritage products, combining the skills and products, marketing activities, and so on. It also played a great role in promoting the inheritance of intangible heritage in China.

In 2013, Long Qingxiang became a member of the Chinese time-honored brand. In 2015, he was approved as the Beijing time-honored brand. In 2017, Long Qingxiang's traditional suit making technique was selected as a list of the protection of the intangible cultural heritage in Beijing.

2019 fashion trends and customized new product launches

Long Qingxiang also adheres to the strategy of "going out" and actively responds to the national "one belt and one road" initiative.

Since 2016, Long Qingxiang has held a press conference on fashion trends.

In the event of various activities, Longqing Xiang will take it as an important occasion for cultural exchanges between China and the west, representing the Chinese ethnic garment brand to the world.

Long Qingxiang appeared in New York Times square