The Development Of Men'S Wear Custom Industry And The Development Of Menswear Brand By Advanced Customization

With the rapid development of social environment and the rapid development of Internet, consumer demand for clothing is constantly being updated. Personalized menswear shops have sprung up in cities. More and more people, especially men, have begun to pay attention to customization. Men's clothing customization has become a new fashion and lifestyle.

Current domestic

Customization is in the initial stage of development. However, due to the rapid development of new Internet power, customization is subverting the same homogeneous products, and large amounts of capital are constantly pouring into the industry. They undoubtedly see this huge consumer market with great potential.

The traditional custom production cycle is longer and the customization cost is higher. Whether it is style or size, it can not meet the needs of individuation. In view of this situation, taking Han roni men's clothing as an example, it introduces the remote intelligent system and intelligent individualized production equipment. The 2 minute clock completes the information processing from the C end (consumer) data collection to the F terminal (factory) generating individual production data, and allows the product customization from the order, payment, design, production, production, logistics to after sale, to realize the whole process of data driven and network operation.

This kind of subversion to the traditional pattern of men's wear has accelerated the development of the industry and also promoted the reform of the whole industry.

The supply side structural reform and the "three products" strategy proposed by the state have sounded the trumpet of the deepening pformation of the garment industry.

In response to the call, a large number of garment manufacturers from a forward-looking perspective have made more and more customized studios, cooperative or vertical customized e-commerce platforms, and even launched the Taobao brand of one-piece customization, which is pushing China forward.

The diversification and rapid development of customized industries, and the development of software and hardware technologies such as big data, intelligent manufacturing and 3D fitting, make mass customization possible now.

With the advent of the era of industrial 4, custom-made services have become a new direction for the development of China's garment industry.

At this point, it is very important for enterprises to grasp the customized market and find the right direction.

With the continuous improvement of people's overall income level, people's requirements for clothing are becoming more and more stringent. This makes garment customization no longer confined to high-end market. The mass customization demand has led to the emergence of a series of customized platforms such as the Chinese men's clothing, such as the men's clothing, clothing and so on, while the new economic and business mode that wants to really promote the customization industry has been developing more rapidly, and the training of customary customary habits of consumers can not be underestimated.

Compared with the same industry in developed countries, China's menswear retail market share in 2015 exceeded that of the US, reaching 276 billion 400 million US dollars, but compared with the per capita consumption of clothing in several countries, China's per capita value is at the lowest level in 6 countries, only 200 US dollars / person. It is the 1/5 of the United States, 15% of the United Kingdom, and the space for domestic clothing demand still has much room for improvement. The market will continue to grow rapidly in the coming years.

CR10 comparison of men's wear in different countries

Source: public information arrangement

Women pay more attention to men's wear in their lives. Many women assume the role of buying men's clothing. They buy for their boyfriends, buy for their father, and buy for their husbands.

Therefore, in doing marketing activities, men's clothing brands can consider the corresponding purchasers, such as their girlfriends, children, wives, etc., in addition to considering the direct audience of the products.

Sex ratio of men's clothing

Source: public information arrangement

The impact of electricity providers on the men's clothing industry market can be described as enormous.

From the crowd analysis, boys generally do not like shopping, so the development of electricity providers for boys is a good solution to this problem.

So men's clothing

For men's clothing industry development and sales are decisive.

As the consumers of "80" and "90 behind" become the main body of men's clothing, the consumer groups increasingly pursue independent thinking and unique taste. In the future, personalized consumption of clothing will usher in a new development opportunity. Customization and customization will become a new trend of clothing consumption.

The crowd distribution of men's clothing is very obvious. The proportion of the first tier and second tier cities is nearly 60%, while the preference for men's clothing is very obvious. Apart from suits, there are many references to shirts and T shirts.

Age distribution of online shopping

Source: public information arrangement

In 2017, sales of Tmall men's clothing industry reached 78 billion 800 million yuan, up 40.5% compared with 56 billion 100 million yuan in 2016.

According to the latest data, the total retail sales of men's clothing industry reached 7 billion 970 million yuan in August 2018.

From the brand point of view, the August men's clothing industry retail TOP10 brand is: Playboy /PLAYBOY, South Pole /NANJIREN, rich bird /FUGUINIAO, Semir /SENMA, Jeep /JEEP, hunting Wei /LEWEI, Metersbonwe /METERSBONWE, UNIQLO /UNIQLO, seven wolf /SEPTWOLVES and Heng Yuan Xiang /HENGYUANXIANG.

Menswear online market is huge, but at present, the ten brands have not yet appeared more "tailored".

August 2018 men's wear industry retail TOP10 brand online

Source: public information arrangement

From the perspective of cities, men's clothing in second tier cities will be more customized.

The crowd distribution of custom-made men's wear is very obvious. The proportion of the first tier and second tier cities is nearly 60%. Compared to the three or four tier cities and five tier cities, the demand is relatively small. The reason is that the current one to one customization method has limited the number of people it faces, and the order is limited. There are no regulations and models from design to fabric, style, technology, and edition, and this group spends a lot of time and labor costs to get their clothes.

Distribution of men's clothing in different cities

Source: public information arrangement

Looking at the entire garment industry, the next 30 years are about intelligence, individuation and customization.

Nowadays, we have come to the turning point of change. Customization has satisfied the pursuit of high quality clothing in most modern cities.

Customization is the inevitable trend of the times. The improvement of people's living standard and wearing grade is bound to have higher requirements for the individuation of products, and customization is a good way to solve this problem.

In the past, volume customization solved the problem of wearing the right fit, and the current personalized customization met the individual needs of every consumer.

Nowadays, the concept of private customized consumption is gradually accepted by people, and the advanced customization of men's clothing has also been sought after by consumers. Advanced customization has also become an extension of menswear brand culture.

Looking at the whole market, opening up new markets, developing men's clothing business, integrating industrial channels and building menswear brand groups have become the means for men's clothing enterprises to pform. Xi'an Miao Clothing Co., Ltd. at the same time, men's clothing consumption trend has become the first choice for the majority of male compatriots.

1, Force Senior customization

Although China is the world's top consumer of luxury goods, there are many differences and gaps between the advanced standard of clothing, industry background, designer's fashion sensitivity, acceptance and educational system.

Advanced customization will play a certain role in promoting the development of domestic menswear brand.

2, women's wear brands enter the men's wear market.

The major women's clothing brands force men's wear market.

With the gradual saturation of the women's wear market, the women's clothing brand will march towards men's wear.

Because women's clothing brand has more market concept and faster product replacement, it will occupy a trend in the competition of men's wear market in the future.

3, develop new markets.

Emerging markets will become the main driving force for men's clothing development.

In Europe and the United States, men's wear market is gradually saturated. With the improvement of the economic level of the underdeveloped countries, the majority of men's wear market needs to be excavated.

4, strong momentum of electricity supplier

The impact of electricity providers on the men's clothing industry market can be described as enormous.

From the crowd analysis, boys generally do not like shopping, so the development of electricity providers for boys is a good solution to this problem.

Therefore, men's clothing business for men's clothing industry development and sales are decisive.

5, integration of industrial channels

Channels are always the focus of men's clothing enterprises.

When the market is sluggish and the future is not clear, the battle for channels for men's clothing enterprises will become more intense.

To open up marketing channels and strengthen channel construction has become the major choice of major brands.

6, brand internationalization

Facing the increasingly fierce competition environment, brand internationalization is a very challenging way.

Many men's clothing brands have begun to deploy the internationalization strategy, applying the latest international design concept, combining the Chinese classic national style with European fashion perfectly, and constantly upgrading product quality and competitiveness.

7, build men's wear brand group

Through investment, acquisition and many other ways, we will create a brand name for men's clothing, push high-end customization, open a large store, set up venture capital, realize the rapid expansion of new brand with the help of high quality franchisee channels, open up and cultivate new business growth points, and further realize the overall layout of pformation and upgrading.

Judging from the development process of many successful international clothing brands, the pformation from single brand to multi series and multi brands in Xi'an Miao Clothing Co., Ltd. is inevitable in the development process.

8, comfortable dressing

In the fashion trend of men's wear, clothing materials have always been a must for businesses. Chinese consumers are increasingly paying attention to the comfort of clothing. 82% of Chinese respondents are willing to pay more for clothing such as natural cotton and wool fabrics.