Market Pformation And Upgrading, Market Pformation And Upgrading

It is different from the garment market in terms of pformation and upgrading.

The main selling objects of the flour and accessories market are professional buyers, and the wholesale format still occupies the absolute mainstream.

There are special characteristics of accessories and accessories in terms of R & D, display and sales mode.

Therefore, although the market of the surface accessories market is basically consistent with the pformation and upgrading of the garment market, there are still great differences in the breakthrough and upgrading of the garment market.

In recent years, China's surface and accessories market has carried out a series of beneficial attempts of pformation and upgrading in combination with its own reality, and achieved good results.

Face accessories market to enter the pformation and upgrading of fast lane

Due to the particularity of the surface accessories market, its impact on e-commerce is slightly eased compared with other categories. Consumption upgrading, channel flatting and competition are also slightly buffering to the market of accessories, but the market of surface accessories is still in the fast lane of pformation and upgrading. The general trend of the external environment and the role of rapid pace upgrading from the downstream of the industrial chain make the development of the surface accessories market just like sailing against the current, and pformation and upgrading are imperative.

Face and accessories manufacturers urgently need pformation and upgrading. "Made in China 2025" has put forward new requirements for the traditional manufacturing industry. As one of the most representative traditional manufacturing industries in China, the textile industry is willing to catch up with the fast integration of information technology and industrial technology, and the production enterprises facing the most upstream part of the textile industry are faced with a new situation that is changing from factor driving to innovation driven, and from low-cost competitive advantage to quality and benefit competitive advantage.

The surface accessories market urgently needs to build a public service platform, providing technology, R & D, equipment, quality inspection and other services for surface accessories production and processing enterprises, and promoting the production of surface accessories to the direction of intelligent manufacturing.

Green production requires the pformation of the market. The surface accessories industry involves printing and dyeing, finishing and many other production processes that require high environmental protection. Compared with garment production enterprises, the surface accessories manufacturers have higher environmental protection requirements and more green pformation.

The market of surface and auxiliary materials urgently needs to actively promote green production and cleaner production, and promote the pformation of surface accessories production enterprises by participating in the formulation of standards, setting up barriers to entry and developing environmental friendly fabrics.

Consumption upgrading indirectly promotes market upgrading of accessories and accessories. With the deepening of consumption escalation, the demands of Chinese consumers on clothing and home textiles are becoming more and more personalized, and more requirements for fabric texture, design, color, function, environmental protection, comfort and so on are put forward. As an upstream supply chain, production and processing of surface accessories are also facing new challenges brought by the new demand for consumption upgrading.

The market of surface accessories is urgently needed to create a bridge between production enterprises and garment home textile enterprises and consumers, to realize consumption and promote production and consumption, and to explore new modes of information exchange and quick reaction between upstream and downstream sales terminals.

The adjustment of the central city layout speeds up the market pformation of the surface accessories market. The surface accessories market is mainly for professional buyers to sell, mainly in wholesale business, with a small share of retail sales and a low viscosity between retail consumers.

On the other hand, restricted by the characteristics of the products, the display mode of the surface accessories market is relatively simple, and the fashion of the market appearance and shop is low.

Therefore, in recent years, with the adjustment of the functional layout of the core city, the market of the surface accessories market is facing greater relocation pressure, and the demand for pformation and upgrading is more urgent.

Market of accessories and accessories

Actively explore the breakthrough of pformation and upgrading

In addition to upgrading and upgrading of hardware facilities, market regulation, "please come in, go out", professional management and service upgrading, the market of surface accessories is actively combining with its own reality, taking advantages and disadvantages and exploring the breakthrough of pformation and upgrading.

More elements of presentation

The display method of surface accessories products is relatively simple.

And visual stereo.

Due to the small number of retail consumers, most of the accessories market does not pay attention to the way of displaying goods and the decoration style of stores.

In recent years, with the development of consumption upgrading and experiential consumption, the market of surface accessories has begun to pay more attention to the diversification of display methods.

In order to enrich the market product structure, activate the market business atmosphere and expand part of the retail consumers, many accessories market has produced specialized floor or regional sales accessories to produce the finished products.

For example, Dongfang Textile City operates silk products, including silk scarves, handbags, cheongsam and silk quilts at the B1 level. The sales mode is mainly retail. Through the integration of silk culture and fine merchandise, foreign tourists and foreign tourists have come to shop. The B1 layer has gradually developed into a special floor for sale of exquisite silk gifts.

In addition, more and more flour accessories market began to display products through fashion fabric release show, pforming the static form of accessories products into a dynamic theme space. Through the T model show, the innovative spirit and fashion attitude of surface accessories enterprises were blended together, and the importance of surface accessories in clothing design was perfectly explained in this way.

Multi in one e-commerce mode

Accessories are more detailed and merchandise is closer to standard products. If clothing is more suitable for B2C, then accessories are more suitable for B2B.

In recent years, China's surface and auxiliary materials market has been deeply explored in the field of e-commerce, and the leading market has now formed a more mature and integrated e-commerce mode.

China's silk capital network, cloud spinning City, Yi cloth network and cross border electricity supplier four in one e-commerce mode; Zhejiang China Light Textile City has two professional websites of textile industry, namely, the "light textile city" and "global textile net", forming a data oriented electricity business trade service ecosystem; Jin Rong international light textile city actively explores the online and offline integration mode, and promotes the establishment of Henan's first comprehensive e-commerce Industrial Park, which integrates network business office, personnel training and warehousing and logistics. The Henan online business park, relying on the complete industrial chain of Jin Rong and Jin Rong business city merchants, carries out the docking meeting between the Internet business and the traditional enterprise network goods supply, and gathers more than 100 online sales enterprises and service providers to build e-commerce ecosphere. The formation of the Eastern Silk Market

Sophisticated design and research process

Under the joint action of intelligent manufacturing and consumption upgrading, the surface accessories industry has vigorously promoted the overall level of product functionality, technology content and fashion design in recent years. The market of accessories and accessories has taken advantage of the situation, and has vigorously promoted the research and development of the surface accessories industry through the establishment of platforms, standards and fashion releases.

Changshu clothing city, Guangzhou Liuhua business circle, Jimo sweater market and other professional market clusters actively introduced the designer studio to provide professional services for the accessories market, which covers garment making, auxiliary fabric display, surface accessories processing, and assistant buyers making decisions.

The Eastern Silk Market encourages businesses to carry out innovative R & D and organize participation in the "China fashion fabric selection" campaign, creating the largest number of enterprises and finalists in the region. The Oriental silk market has released the "China Shengze silk chemical fiber index" for the whole world. It has drawn up and passed dozens of national and industrial standards such as the first national classification code for textile fabric names, the national standard "textile fabric coding" and "chemical fiber parts", so as to improve the technological content and standardization level of R & D design.

Channel development and mode innovation

In order to meet the new requirements of small batch, multi batch and quick response, the surface accessories manufacturer actively adjusts the order mode to explore intelligent production and mode innovation.

In order to meet the new needs and new changes of merchants, the market of surface accessories has carried out a series of useful attempts in making stores, developing trade modes and public services.

In recent years, most of the accessories market has provided large scale storage stores for strong key businesses, and the concept of "spot fabric supermarket" has been established. Its outstanding feature is to display large quantities of cash in the store to meet the fast response requirements of small batch customers.

Surface accessories exhibition is an important way to stimulate orders and widen channels. China's surface accessories market has created famous brand exhibitions of all trades and industries.

Such as Keqiao Textile Expo of China Textile City, Shengze Textile Expo of Shengze Oriental silk market, ecological fabric design competition, Guangzhou International Textile City's accessories procurement section, Zhejiang China Commodity City's China Yiwu international textile and garment industry exposition, etc., are successful examples of China's surface accessories market innovation and exhibition activities.

The public service platform extends to the front of the industrial chain.

In order to provide more precise and professional services to merchants, China's surface accessories market is actively building a public service platform system.

Besides brand cultivation,

Outside the platform of e-commerce and foreign trade service, the public service platform built by the surface accessories market extends more to the front end of the industrial chain, providing more detailed services in technology research and development, quality inspection, intelligent production and green development.

China Textile City is actively building a public service platform such as financial services, e-commerce, quality inspection, digital logistics, etc., so as to realize the pformation and upgrading of the modern market of China's Textile City, and appropriately build new supply chain market, and constantly improve the supporting functions of the market.

The Oriental silk market has 16 public service platforms including China silk net (Electronic Commerce Center), textile industry (Suzhou) testing center and so on.

Jin Rong International Textile City has invested heavily in financial services. It has worked with banks such as Henan rural credit cooperatives and Zhengzhou bank to set up branches or outlets in the market. It has 200 million yuan seed fund in the Henan online business park, and the 27 District People's social Bureau has implemented the policy of supporting small amount guarantee money. It has worked with banks, investment institutions and listed service companies to support the business enterprises to enter the capital market.

Exploring the wisdom market

In the era of "Internet +", the textile and garment market has introduced information technology into an all-round way to explore and create a smart market.

The market of surface accessories is more meticulous and unique in information technology and smart mall.

In view of this, the market of surface accessories has been actively investigating, integrating resources and cooperation, and gradually exploring a smart market model that is suitable for the market of surface accessories.

Guangzhou international textile city combines mobile Internet technology, image search technology and social networking technology to launch applications such as image search, cloth search, website classification search and cloth search, WeChat purchase and cloth searching, and so on.

China silk capital network focuses on tackling key technologies in textile big data analysis and visualization, textile big data mining algorithm, predictive analysis capability, semantic engine, data quality and management, textile sample payment, and so on. It has completed the research and development of industrial level information release and big data analysis, enterprise procurement cloud services, inventory management cloud services, and personal level fine marketing cloud assistant tools, and has been put into the market.

Jin Rong international light textile city builds the wisdom mall of Jin Rong Yuet Hui City, and builds the big data integration system based on bank intelligent POS in Jin Rong International Textile City.