90% Enterprises Rely On OEM "Qingshan Lake Clothing" Looking Forward To "Renming".

Speaking of knitted garments in Nanchang, people will naturally think of Qingshan Lake high tech Industrial Park, where more than 2000 knitted garment enterprises have been brought together, and more than 700 million knitted garments are produced annually.

In September this year, the park was identified by the Ministry of industry and information technology as the "national textile industry innovation and demonstration cluster".

Although industrial clusters have made brilliant achievements, more than 95% of the enterprises in Qingshan Lake's high-tech industrial park belong to OEM production.

Today, the park is promoting by registering regional brands.

The industry realizes the parallel development of "processing OEM" and "brand management".

According to introducing, the textile industry cluster in Qingshan Lake area is mainly concentrated in Qingshan Lake high tech Industrial Park, with an annual output value of 36 billion 360 million yuan.

"After 30 years of growth, knitted apparel has gradually grown from small to large, from weak to strong, from decentralization to agglomeration, from concentration to intensive, from intensive to cluster, forming an industrial cluster dominated by Ningbo Changlong Guotai, Huaxing knitting and Zhongji industries."

Lou Jinqiang, head of the Economic Development Bureau of Qingshan Lake hi tech Industrial Park, said that at present, there are more than 6 employees and 7 hundred kinds of knitted garments are produced annually.

The reporter understands that the knitting clothing industry of the park is mainly based on export foundry. The brand of the foundry basically covers all the clothing brands of the world, and the products are exported to all parts of the world. The export volume accounts for over 95% of the total output, and the value of export accounts for nearly 50% of the total value of the province.

For a long time,

The knitted garment enterprises in hi-tech industrial parks are in the awkward position of "OEM without independent brand and core technology, without independent marketing channels".

At the same time, with the continuous weakening of the international market and the pressure of the downward pressure on the economy, the old way of "picking up, processing, delivering, receiving money" has not been able to work, so we must promote pformation and upgrading.

Due to the serious lack of sales links in creative design and product display, the pure foundry mode can not meet the current economic requirements, and industrial development has encountered bottlenecks.

At the same time, there are more than 2000 knitted garment enterprises in the park, and only more than 100 really scale enterprises, most of which are small and medium-sized enterprises.

Lou Jinqiang believes that the development of an industry is not far away from some small businesses. We must rely on some leading enterprises.

And this requires enterprises to go out of the labyrinth of OEM and create their own brands before they can become bigger and bigger.

"We are anxious that enterprises are more urgent than us."

Qingshan Lake High-Tech Industrial Park Party Work Committee responsible person said.

Indeed, many enterprises are seeking their own pformation path.

Huaxing knitting, by introducing intelligent textile and garment production equipment, management system and clothing design system produced by Italy, France and Japan, has continuously improved product quality and brand reputation. The export market has expanded to Europe, South Africa and other countries and regions, and has built up its own brand, not only opening up sales, but also improving the added value of products.

At present, the company has more than 2500 employees, and its main business revenue has exceeded 600 million yuan. It has become the largest knitted garment enterprise in the province.

Enterprises create brands, and the park also promotes the development of production enterprises in the park through the introduction of international brands.

Last year, the introduction of the United States

Other famous international brands have entered China's (Jiangxi) clothing Creative Industry Park, and the Qingshan Lake high tech Industrial Park as the bridgehead to enter the Chinese market, in just a few months, sales revenue has exceeded 200 million yuan.

As one of the few industrial clusters in the country, "Qingshan Lake" knitted apparel brand has been in the province's status, the whole country has an impact and the world has a market.

Therefore, the Qingshan Lake District government is registering "Qingshan Lake".

"Regional brand, Qingshan Lake area and garment enterprises in the area of Qingshan Lake high tech Industrial Park will participate in various exhibitions with a unified regional brand image, thus promoting the development of OEM enterprises to brand management.

"This is the biggest advantage for small and medium-sized enterprises, from the past OEM to their own brand now."

Lou Jinqiang said that the development of small and medium-sized enterprises is more conducive to promoting the development of industrial clusters, changing the past OEM development mode of industrial clusters, and better developing regional brands.