The Men'S Clothing Industry Has Been Developing Steadily For A Long Time, And The Market Concentration Is On The Rise.

For the domestic men's wear industry, after many years of development, it has become

In the most mature sub industry, production, management, marketing, brand men's leisure shirt establishment and other links are becoming more reasonable and perfect.

Men's clothing pattern has gradually formed an international category layout.

Business, leisure, fashion, leisure, outdoor leisure and other concepts are more detailed in Chinese men's consumption concept.

Casual wear is accepted and loved by ordinary people because of its branding and novelty.

Modern men are more particular about their personalities and tastes. People's demands for clothes have changed. High quality, new styles, good brands, and world-famous concepts are changing the thinking of high-end customers.

Leisure, outdoor, sports and other costumes are more respected by high-end people.

2000 -2010, China

The scale of the market expanded rapidly after 2012.

With the beginning of cyclical adjustment, the growth rate of the industry has been declining continuously. This period corresponds to the slowdown of China's economic growth. With the steady growth of China's economic growth, the growth rate of men's clothing industry has also stabilized.

As a mature economy, the proportion of men's clothing consumption per capita income has remained stable in the United States.

We expect that the growth rate of the domestic men's wear industry will also maintain the same trend as China's economic growth rate in the future, and it will develop steadily in the long run.

According to the data released by the foresight Industry Research Institute, "China Men's clothing industry production and sales demand and investment forecast analysis report", the retail scale of men's wear market reached 676 billion 100 million yuan in 2017. During the 2016-2020 year forecast period, the Chinese men's wear market is expected to maintain a steady growth of 13.1% annual growth rate.

In 2020, the retail market of men's wear market is expected to reach 979 billion 300 million yuan.

Market size of Chinese men's wear industry in 2011-2017 years

At present, the majority of men's wear brands in China are mostly domestic.

Occupy, domestic men's clothing brand occupies more than 80% share, foreign brands about 20%.

Domestic menswear market concentration showed an upward trend, the top 100 brands of men's clothing increased from 44.6% in 2008 to 54.5% in 2017.

China's economic growth has stabilised. From the second half of 16 years, there has been a weak recovery in optional consumption. From the above data of clothing sales of retail enterprises above Designated Size, as well as clothing, shoes, hats, needles and textile retail sales data, we can see that the sales growth rate of clothing has stabilized.

Considering that the consumption rebound is mainly driven by alternative consumption, the high-end clothing is better than the general public dress, and the demand for high-end men's clothing will be better than that of the data.