It Took Gucci Five Years To Get The Registration Successfully.

Following the double G, red green and red and blue stripes, the horse rank buttons become the latest brand logo of Gucci. When it comes to classic and well worn shoes, Loafer will be one of them. The shoes that were born in 1930s are easy to wear, easy to wear and comfortable, and also elegant for leisure.

If you talk about happy shoes, you can't mention the shoes.

Although the Gucci shoes with horse buckles are pioneered, many fashion brands are now matched by Lok Fu shoes.

Some consumers are puzzled.

according to

Media The Fashion Law reported that

But it has been rejected.

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The Gucci horse's shoes are designed by the founder of Guccio Gucci's son Aldo Gucci in 1953.

Aldo went to New York on business and noticed that many Americans wore them.

But shoes are very monotonous.

After returning to Italy headquarters, Aldo added Lok Fu shoes to the brand product line, but he added a distinctive embellishment to Lok Fu shoes, that is, the Golden Horse buckle.

Gucci's shoes are popular all over the world. In the past 65 years, many celebrities are fans of these shoes. Even the queen Elizabeth of Britain and former US President George W. Bush often wear Gucci shoes.

What's so special about these shoes? Ellen Goldstein, a professor at New York Fashion Institute, once said, "the difference is whether it has a horse's buckle."

George W. Bush wears Gucci happy shoes.

The queen of England wears Gucci happy shoes.

Since then, Gucci has begun to use horse buttons on leather products, and has used the horse's buttons as a brand mark besides "double G", red green and red and blue stripes.

These are the marks that distinguish Gucci from other brands, and are also the elements used by brands to attract consumers.

In other words, when consumers see these elements, they think of Gucci, which plays a similar role to brand names.

It is precisely because of this that Gucci's US subsidiary submitted an application to the United States Patent and Trademark Office in 2013, hoping to register a trademark for the horse rank and register the special use of the "3D" button design on Lok shoes, but the United States Patent and Trademark Office did not pass the application.

At that time, Saima Makhdoom, a censorship of the United States Patent and Trademark Office, said that the horse clasp was merely an ornamental design and could not be used as a sign to determine the brand of shoes.

Gucci certainly disagreed, so she invited the two senior intellectual property experts of Andrea L. Calvaruso and Amy Gaven to refute Makhdoom's view.

Calvaruso and Gaven have written a ten page memorandum supporting Gucci's application, which indicates that the horse rank button has the function of distinguishing the brand origin for shoes.

The memorandum also contains a 250 page proof that shows why the horse's buttons are not only the decoration of shoes, but also the brand marks.

The 250 page document, which includes Gucci's advertising for years of Kevin shoes, and an article published by The Associated Press in 1980, points out that many Gucci products have been copied, among which there are horse shoe shoes.

In addition, the case also includes authority such as women's wear daily.

The content of the media is mostly about the report that "people can see that they are Gucci products at a glance".

This is not the only case.

Calvaruso and Gaven also put the "shoes of the Wall Street", "the priest's wife" and other films in the movie.

Pictures taken by paparazzi.

In short, Gucci shows us from all aspects to the United States Patent and Trademark Office. It is not just a decoration, but a valuable brand symbol that can represent Gucci.

5 years later, it seems that the United States Patent and Trademark Office was finally persuaded by Gucci to pass Gucci's application last month.

As a result, the other fashionable brands that "borrow" the design of the horse rank button can no longer be casually buckled, because this has been identified as the unique design of Gucci.

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Gucci has also begun to register and protect the applications of horse rank buttons in other applications.

At the beginning of this year, Gucci US branch also submitted a registration application to the United States Patent and trademark office about the application of "horse tie button pattern" on handbags and other products.

Once the application is approved, the unique Gucci button design can not be used arbitrarily by other brands.